IAEMS Academy (IT Dep.) ® All Rights reserved 2007

 

  • الاجنده الدراسية لشعبة الاعلام

  • الاجنده الدراسية لشعبة الهندسة

أجنده الفصل الدراسي الخريفى 2010 لعلوم الاعلام

أجنده الفصل الدراسي الخريفى 2010 لهندسة الاعلام

Core Specialisation Courses(8 Courses )
 Course No. Course Title Credits Theoretical Practical Prerequisit

 CINE 300

 

Basics of Motion Picture Production

3

3

0

 

 

 

 

 

 CINE 301

Basics of Screen writing

3

2

2

 

 CINE 302

 

The History & Development of Cinema

3

3

0

 

 

 

 

 

 CINE 303

Film Directing I

3

2

2

 

 CINE 304

Basics of Film Sound

3

2

2

 

 CINE 305

Traditional Film Editing

3

2

2

 

 CINE 306

Make-up for Filming

3

2

2

 

 CINE 307

 

Basics of Cinema Photography

3

2

2

 

 

 

 

 


Elective Specialisation Courses (8 courses):

 Course No.

Course Title

Credits

Theoretical

Practical

Prerequisit

 CINE 308

Film Theory

3

3

0

 

 CINE 309

Cinema and The Global Market

3

3

0

 

 

 

 

 

 

 CINE 310

Documentary Film-style Production

3

2

2

 

 

 

 

 

 

 CINE311

Production Design

3

2

2

 

 CINE 312

Film Production Management

3

3

0

 

 

 

 

 

 

 CINE 313

Music of Films

3

2

2

ART 112

 CINE 314

Set Design

3

2

2

 

 CINE 315

Internship I

3

0

6

 

The Content of the syllabus

Cine 300 Basice of Motion Picture production

Contents : Main departments in film production – planning the production - preparations for the production- shooting stage – post  production stage – the artistic process of the film – schedules and other forms used in the production – the role of each of the artistic departments during the three stages of the production – finance – Distributing  

 

Cine 301 Basics of screenwriting

Contents : Understanding the word “Drama” – How the dramatic situation is developed – struggle – personality – the plot – wags of writing a script – sonrses of cinematic stories – treatment – the film script practical training .

Cine 302 The history and development of cinema

Contents: Introduction – the invention of the cinema – illusion of motion pictures – persistence of vision phenomenon – Thomas Edison – Lumeire brothers  - George melies’s  Magician of the cinema – Edwith’s porter inventing editing as we know – griffih’s importance in the development of film style : “Birth of the nation” . soviet Cinema: Kuleshove effect , Pulaski, Eisenstein – Introduction of sound – the most important directors : Chaplin – Orson wells – Hitchcock …..

Cine 303  Film Directing   (1)

Contents: Fundamentals of film directing – Imaginary line – angles of the camera – change of size – examples – Direction of the movement – cutting  rule – personality – examples – Dramatic effect – of angles lenses and sizes – the relationship between the director and : director of photography the set designer and of her key artists – the director and the script – the directors role in writing and rewriting the script . practical training   .

Cine 304  Basics of film Sound 

Contents: Introduction to sound history – steps of sound track recording (pre production stage) – steps of sound track recording (production stage) and (post production stage) – sound track elements: dialogue– music – sound effects – audio cinema systems – non linear systems – audio development into stereo sound– analog and digital  system  – dramatic sound.

Cine 305 Traditional film editing    

Contents: Introduction to the topic – selection – Juxtapositen – elements of transition – training – timing – pacing – rhythm – practical training .

Cine 306 Make – up for filming      

Contents: What is make – up ? historical introduction – developing of make up  in films – the difference between make – up in every day life and film’s make – up the role of make – up in supporting the dramatic effect of the character – normal make – up in films – special effects in make – up : scince fiction finlms – transforming the character from young to old and vice- versa – disguise – burnings – accidents - wounds ……..

Cine 307 Basics of cinema photography

Contents: Technique of cinematography: Introduction to : cinematography - the camera – different equipment used in shooting film – practical training – film lighting : introduction to lighting equipments and materials – the use and the effect of each of them – practical training – composition : introduction – basic aspects – composition in cinematography -  practical training .

Cine 308 Film theory                                         

Contents: Main principles of film theory – major film  schools : school of action – Editing school – school of signs - aesthetics of the expressionistic school – aesthetics of the realistic school – aesthetics of the school of the new wave - the anther’s cinema – trends of criticism in the international cinema - main currents in Egyptian cinema film and the community

Cine 309 Cinema and the Global Market  

Contents: The major studies – the way the majors oprates ,financing and distributing films by the majors independent production companies-  independent  distributors– foreign distribution for the American film- foreign distribution for the Egyptian  film – the effects of the new T.V windows on the  films – industry finance and production .

Cine 310 Documentary film – Style Production

Contents: What is the documentary film ? – the importance of the documentary film – the difference between the production of the documentary film and narrative film – methods of directing  and photographing the documentary film – tools used by the directors (real characters – real places – music - commentary–dialogue…) types of the documentary film: cultural films – guiding films – social films – educational films – scientific films – tourism films – artistic films – sports films – children films – news films .

Cine 311 Production Design  

Contents: Composition of scene and out direction: the difference between art direction and designing – schools of art direction plan of script story board design movement and space in the scene – set color plan personals color plan (personal custom -  accessories props) art direction of special effects – scene processing with applicant programs practical training.

Cine 312 Film Production Management          

Contents: The production crew : the producer the executive producer – the production manager – the production assistants – the role of the executive producer and the production manager in different film stages – the production crew and other film crews – the importance of the relationships between the production manager and the director’s first assistant analyzing the budget – documents and contracts used in the film production – financing and distributing the film practical training .

Cine 312 Music of films

Contents: Music associated with the character – music associated to the Situation – the role of music to prepare for to the incident – mood music – realistic music – the musical film – various examples.

Cine 314 Set Design

Contents: The difference between cinema design and theatre design, set design and scene design – the design process – perspective drawing – drawing a floor plan of a set style, composition and design – colors- scenic design – tools and materials – scenic production techniques.

Cine 315 Internship

Contents: students are divided into groups that represent differents brunches in the production of a film. Student will prepare and shoot a short film under guidance of specialized professors .


Courses of The Second Level :
( Third Term & Fourth Term )

The Student must successfully Pass 12 courses in second academic year as follows :

1- Electing one of the courses (s) he has not studied before in the ' Elective A ' group .

2- Electing 8 out 13 courses from the following ' Elective B ' group .

3- Electing 3 courses from one frome one of the four specialisations provided that (s) he successfully pass the Introduction Course qualifying for joining the specialisation.


Core Specialisation Courses (7 courses):

 Course No.

Course Title

Credits

Theoretical

Practical

Prerequisite

 CINE 400

Lighting & Cinematography

3

2

2

 

 CINE 401

Film Workshop

3

2

2

 

 CINE 402

Film Directing II

3

2

2

CINE 303

 CINE 403

Digital Audio Post- Production

3

2

2

CINE 304

 

 

 

 

 

 CINE 404

Telecine and Color Correction

3

2

2

 

 

 

 

 

 

 CINE 405

Film Analysis and Criticism

3

3

II

 

 CINE 406

Graduation I)roject

3

0

6

 

Elective Specialisation Courses:

 Course No.

Course Title

Credits

Theoretical

Practical

Prerequisite

 CINE 407

Independent Study in Cinema

3

3

0

 

 

 

 

 

 

 CINE 408

Animation Design for Film

3

2

2

 

 CINE 409

Drama Production

3

2

2

 

 CINE 410

Film Post Production

3

2

2

 

 CINE 411

Film Restoration

3

2

2

 

 CINE 412

Film Digital Editing

3

2

2

CINE 305

 CINE 413

Modern Trends in Motion Pictures

3

2

2

 

 

 

 

 

 

 CINE 414

Science Fiction and Fantasy Films

3

2

2

 

 

 

 

 

 

 CINE 415-

Internship II

3

0

6

CINE 315

 

The Content of the syllabus

Cine 400 Lighting and cinematography

Contents: The camera and the way it operates – the difference between the film camera and TV camera – Lenses and there effects – shot size relating to the focal depth of the lenses – Raw films used in cinema: structure – types – sensitivity – color temperature – lighting: lighting aspects- Exposure meters - artificial light and daylight (the difference between them) – technical and artistic  aspects of lighting – kinds of lighting: source- main – fill light – back light ……  light filters .light and shadows .

Cine 401 Film Workshop

Contents: Students are divided into groups each group is supervised by a professor and 2 teaching assistants Each group introduces and idea which is developed to a script. Then the students shoot it under the guidance and supervision of the supervising staff.

Cine 402 Film Directing ( 2)

Contents: Planning the movement : actors and camera – fundamentals of composition in the cinematic frame: traditional basics – centre of attention – Balance – Superiority – similarity – the director and the sound track: silence – dialogue – music – effects . Aesthetics of the frame – visual transition – dramatic lighting – practical training .

Cine 403 Digital Audio Post Production 

 

Contents: What is “audio post- production- illustrating the digital system- practical training using the new technology in sound Editing- the transformation from the analogue system to the digital system .

Cine 404 Telecine and color

Contents: Basics of film laboratory –  methods  of colour correction – transformation from film to video – correction during transformation form the negative – co lour  correction during copying from the final print .

Cine 405 Film analysis and criticism 

Contents: Different critical schools in filmmaking – different film genre – famous directors and there works that shows their ways of expressing their excellence – viewing films that represents different artistic schools and analyzing it according to: the script – Directing – cinematography set. designing – Music ….. emphasizing an the artistic and dramatic aspects – the master scene of the film is analyzed shot by shot .

Cine 406 Graduation Project

Contents: Forth year students are divided into groups. Each group consists of: script writer – director – cinematographer  Production manager _ Editor – Sound engineer. Groups are supervised by staff of professors starting from planning the production till the production is finished After all films are finished and ready, they will be viewed by a committee of professors .

Cine 407 Independent studies in cinema    
Contents: The student choses a subject which discuses one of the activities in the film industry. The student will write a paper discussing the subject of his interest not less than 25 pages, under the guidance and supervision of a professor .
Cine 408 Animation             

Contents: Story – story board – layout – character design– animation 2D and 3D– visual effects– computer soft-wore .

Cine 409 Drama production  

Contents: How to deal with a  script – types of film script – developing the literary property to a script from the director’s point of view – script canalizing constructing the dramatic personality -  ways of telling the story – practical training .

Cine 410 Film post Production  

Contents: Choosing the elements of the sound track- the effect of the film genre on the elements of the sound track- the final print mixing – old and new ways in editing – negative editing – standard print .

Cine 411 Film Restoration  

Contents: Different sizes of films and the differences – Ways to overcome the defects in the film’s negative and the loss of frames – ways to restore the original negative and making a new negative- best ways to store films.

Cine 412 Digital Editing 

Contents: Processing the film- collecting the negative- Telecine: transforming the negative into vides tape- steps of digital sound – editing stage- sound mixing stage – cutting the negative- printing the standard print .

Cine 413 Modern trends in Motion Pictures

Contents: New currents in the Contemporary cinema – makers in contemporary cinema- similarity and differences in different film elements .

Cine 414 Science fiction and fantasy films

Contents: Metaphysics – elements of effects in science   fiction films – techniques used in science fiction films- historical developing of fantasy and science fiction films – viewing variety of films represents all scools .

Cine 415 Internship    

Contents: The student will have another chance to experience a full practical project. Students will be divided into two groups . each group will be supervised by a professor and two teaching assistants. In this stage the student will be able to discover his real talent and choose the profession he is realy interested in The supervising staff will guide and help students in their choice .

Core Specialisation Courses (9 courses)

 Course No.

Course Title

Credits

Theoretical

Practical

Prerequisite

 ADVR 300

Creative Strategies in Advertising

3

3

0

 

 

 

 

 

 

 ADVR 301

Computer Software Application in Advertising

3

2

2

 

 

 

 

 

 

 ADVR 302

The Art of Advertising

3

2

2

 

 

Writing (Arabic)

 

 

 

 

 ADVR 303

Television Advertising

3

2

2

 

 ADVR 304

Print Advertising

3

2

2

 

 ADVR 305

Editing Techniques in

3

2

2

 

 

Advertising Production

 

 

 

 

 ADVR 306

The Art of Advertising

3

2

2

 

 

Camera Shooting I

 

 

 

 

 ADVR 307

Directing Television Advertising

3

2

2

 

 

 

 

 

 

 ADVR 308

Advertising Economics

3

3

0

 


Elective Specialisation Courses (10 courses)

 Course No.

Course Title

Credits

Theoretical

Practical

Prereauisite

 ADVR 309

Management of Advertising Production

3

2

2

 

 

 

 

 

 

 ADVR 310

The Internet Advertising

3

2

2

MMI 200

 ADVR 311

Radio Advertising

3

2

2

 

 ADVR 312

Outdoor Advertising

3

2

2

 

 ADVR 313

Special Topics in Advertising

3

3

0

 

 ADVR 314

Social Marketing

3

3

0

 

 ADVR 315

Events Management and Marketing

3

2

2

 

 

 

 

 

 

 ADVR 316

Communication Skills

3

2

2

 

 ADVR 317

Direct Marketing

3

2

2

 

 ADVR 318

Internship I

3

0

6

 

The Content of the syllabus

ADVR 300
Creative Strategies in Advertising

Contents: Upon successful completion of this course, the student should be able to  make a creative execution of creative Ad message ,insure that  the advertising message should communicate with target audience effectively, and Implementing these strategies into print, TV & other Ads. The student have to study the creative process in advertising (Immersion, digestion, incubation, illumination and verification.), and how to be effective creator. The course covers  the Content strategy, creative strategy statement, approaches to attract attention and influence feelings, creativity  advertising strategies, the stages of the creative strategy , and  the  measurements for effective creativity in advertising.

 

ADVR 301
The Use of Computer software application  in Advertising  

Contents: The course covers the use of computer in the in developing a creative design.. It is based on identifying the advertising production through different media . Learn how to think in a creative way & to use the computer to solve problems & as a brain storming tool. Use Photoshop program & be able to do a complete design using different tools in this program. Understand the importance of every element of the design & how the computer helps in every element first separately & collectively.

ADVR 302
The Art of Advertising Writing (Arabic)

Contents: This course aims to studying of advertising message (content, composition, and meaning) in both print & TV media. The students study all aspects concerning Stages of psychological interaction, Psychological of advertising Communication, and its effects on advertising message writing. Students have to write of numerous groups of Egyptian & foreign advertisements Contents of advertising message.

ADVR 303  
Television Advertising

Contents: Characteristics and distinctive qualities of television as means of advertising; phases and constituents of television production process; technical forms of advertising in television, various types of advertising; aims of advertising for advertiser and the public; preparation and writing of television advertisements; ethics of commercial

ADVR 304
Print Advertising                                        

Contents: This course introduces the different formats of advertisements in print.  The course deals with  the Characteristics and distinctive qualities of print media as means of advertising; phases and constituents of print  production process; technical forms of advertising in print media , various types of advertising; aims of advertising for advertiser and the public; preparation and writing of print advertisements.  The course focuses on the basics of editing and producing the different types of advertisements including newspaper, magazine, and other print media  advertisements.

ADVR 305
Editing techniques in Advertising Production

Contents: Introduction to cinema editing – Analog and digital editing – nonlinear editing – visual and sound effects – Dramatic and esthetics of sound and picture – primary editing – final cut – color correction .

ADVR 306
The Art of Advertising camera shooting 1

Contents: This course deals with the primary elements of camera shooting in TV & print advertisements. It is based on identifying the technical and psychological aspects  of using camera advertising production through different media . The course focuses in many topics such as , the artistic side of the advertisements , the advertisements picturing , and  applying theoretical thinking to practical methods for advertising of different products.

ADVR 307
Directing Television Advertising      

Contents: Script writing – story board – casting directing & preparing of  shutting location – the rule of Graphics – directing of sound track – art directing– visual and sound effects – final cut – practical training .

ADVR 308
Advertising Economics                                    

Contents: This course studies the relation between advertising and economics activities in society, discusses the positive and negative effects of advertising on supply and demand on the market itself and its consuming rates, the relationship between advertising expenses and the economic statutes of the organization, and advertising’s effects on sales and profits.  Also this course explains the basics entrances and styling to determine the advertising budget.

ADVR 309
Management  of Advertising Production

Contents: This course introduces the concept of making effective production of advertising in print & Audio visual media. Upon successful completion of this course, the student should be able to know how to plan  advertising production , how to design and direct the advertising materials effectively , and how to use latest production technology.

ADVR 310
The Internet Advertising

Contents: Upon successful completion of this course, the student should be able to  Knowing well the e-commerce activities and its local & global implementation, defining appropriately Web Audiences, user scenarios,user requirements, and designing &execute internet advertising campaigns .  To ensure that the students have to cover many topics : E-commerce (definition, advantages, evolution , problems, devices, &media), direct marketing ,and Interactive Features Matrix. The course also covers internet  advertising  features , advantages , risk , internet  advertising  types, designing internet  advertising and web promotion & evolution.

ADVR 311
Radio Advertising

Contents: The course covers the development of radio, radio advertising, and characteristics of radio ad., Characteristics and distinctive qualities of radio as means of advertising; phases and constituents of radio production process; technical forms of advertising in radio, various types of advertising; aims of advertising for advertiser and the public; preparation , writing of radio advertisements. , and how to plan for advertising campaign in radio.

ADVR 312
Outdoor Advertising                  

Contents: The course covers the development of outdoor advertising, and characteristics of outdoor ad., Characteristics and distinctive qualities of outdoor as means of advertising; phases and constituents of different outdoor types production process; technical forms of  outdoor advertising, various types of  outdoor advertising; aims of advertising; preparation , materials , and writing of outdoor advertisements.

ADVR 313
SPECIAL TOPICS IN ADVERTISING

Contents: This course selects a special topic relating to the concepts and practices of advertising for discussion and extensive analysis throughout the course. Students do in-depth research and discussion on the selected topic under the supervision of the course instructor . This course introduces students to advertising text and research materials as published in books, journals and other publications.  The objective is to help students acquire basic advertising terminology and enable them to use reference materials in their study program.

ADVR 314
Social Marketing

Contents: This course introduces the concept of social marketing as a technique for promoting non-commercial ideas pertaining to the environment, health, population, and traffic safety using commercial marketing methods and approaches.  It also seeks to relate this concept to the practice of communications studies.

ADVR 315
Events Management &Marketing 

Contents: This course deals with the management & marketing activities of exhibitions ,fairs ,and special events . The course explains how to manage local  & international exhibitions, commercial meetings , conferences and events. 

ADVR 316
Communication Skills                                             

Contents: This course deals with the communication skills as a tool to success in advertising field .the course contains studying of speech, listening , expression,  and  persuasion skills.

ADVR317
Direct marketing                   

Contents: This course deals with system of marketing in which organizations communicate directly with target customers to generate promptly response. The course covers both one to one and  B2B marketing, objectives of direct marketing, direct marketing media design  (Direct mail ,catalogs , Tele-shopping, telemarketing ,electronic tele-shopping videotex, Internet marketing)

ADVR 318
Intemship in Advertising (1)

Contents: This internship provides the student with the basic practical skills for planning & executing advertising campaigns.  The training includes establishing  practical advertising models.  It enables the student to deal with different types of audio and television ads.


The Fourth Level :

(Seventh Term & Eighth Term).

The student studies 12 of the following courses :

 Core Specialisation Courses (5 courses)

 Course No.

Course Title

Credits

Theoretical

Practical

Prerequisite

 ADVR 400

The Art of Developing

3

2

2

 

 

Creative Advertising

 

 

 

 

 

Formats

 

 

 

 

 ADVR 401

Planning of Advertising

3

2

2

 

 

Campaign

 

 

 

 

 ADVR 402

Advertising Research

3

0

6

 

 ADVR 403

The Art of Advertising

3

2

2

ADVR 306

 

Camera Shooting 11

 

 

 

 

 ADVR 404

Integrated Marketing

3

2

2

 

 

Communication

 

 

 

 

 ADVR 412

Graduation Project

3

2

2

 


Elective Specialisation Courses (6 courses)

 Course No.

Course Title

Credits

Theoretical

Practical

Prerequisite

 ADVR 405

Principles of Public Relations

3

2

2

 

 ADVR 406

The Art of Promotion

3

2

2

 

 ADVR 407

Consumer Behavior

3

3

0

 

 ADVR 408

Advertising Management

3

2

2

 

 ADVR 409

Global Advertising

3

3

0

 

 ADVR 410

Internship II

3

 

6

 

The Content of the syllabus

ADVR 400
The Art of Developing Creative Advertising

Contents: The different demo formats – the common elements between demo – format and the program character – relation ship between demo – format and program subject – duration of demo – format and its relation ship with program’s form – the general demo – format and the individual one – practical training .

ADVR 401
Planning of Advertising Campaigns   

Contents: This course introduces the concept of advertising campaigns and the major trends in management of advertising activities around the world in print&T.V. media.  It also reviews the major managerial functions required for any advertising efforts and techniques for developing advertising management. it also deals with budgeting , message, media planning .

ADVR 402
Advertising Research

Contents: Upon successful completion of this course, the student should be able to  Know well the scientific method of mass communication research,  types and research methods in advertising ; steps of preparing advertising researches; methods of data collection from primary and secondary sources; advertising information systems , advertising evaluation; introduction to mass communication statistics, research report writing .

ADVR 403
The Art of Advertising camera shooting

Contents: This course includes an introduction to photography; the camera and its kinds & accessories; lenses, speeds, printing paper, film varieties. It also focuses on the picture as a means of non-linear visual communication; elements of a good film; and the press photograph, including its varieties and sources.  Practical exercises in camera using & case studies.

ADVR 404
Integrated Marketing Communication        

Contents: This course introduces the Integrated Marketing Communication "IMC approach  to ensure to give customer consistent message  by  represent improvement to traditional  method of treating the various communication elements as separate activities . the study includes all  IMC mix ,advertising, personal selling, sales promotions , direct marketing , and public relations.

ADVR 405
Principles of  Public Relations  

Contents: Topics discussed in this course include the concept of public relations, its relations with other areas of communication, its role in contemporary institutions, its various applications, its organization and personnel, its media tools, and the methods used in studying the general public. Administrative and organizational aspects of public relations bodies in public and private institutions and qualitative study of the public with whom these institutions deal; ways and means of communications used by institution to improve their image within the public; emphasis or human relation philosophy in administration .

ADVR 406
The Art of Promotion                

Contents: This course deals with some practical applications of marketing communications concerning the sales promotions materials . the student have to learn how to plan, design, and distribute  sales promotion materials such as coupons, contests, promotional gifts, offers, on shelf merchandizing .

ADVR 407
Consumer Behaviour

Contents: This course deals with consumer behavior and its effect on communication & advertising process.  The course topics includes environmental & psychological variables concerning consumer , buying decision making process .

ADVR 408
Advertising Management

Contents: This course introduces the concept of advertising campaigns and the major trends in management of advertising activities around the world in media organizations.  It also reviews the major managerial functions required for any advertising efforts and techniques for developing advertising management

ADVR 409
 Global Advertising

Contents: This course deals with the advertising activities globally . It covers: the relation between advertising activities and international environmental variables and the effect of marketing and cultural variables in the global advertising campaign planning. Global advertising cases will be provided.

ADVR410
Internship in Advertising (2)   

Contents: This internship includes practical skills needed for the  advertising operations of  print , audio, and TV media. It includes training into  television studios.   Trainees are also involved in presenting different advertisements inside and outside . This internship enables students to acquire professional skills in advertising production at one of the local advertising agency.  Students prepare scripts, design advertisements .

ADVR 412
Graduation Project

Contents: It is a practical and applied course in advertising. This course enables the student to practice their skills of designing, directing, criticizing and analyzing when producing some forms of audio, video ,and printed materials or writing a plan for a predictable crisis facing the organization.

Core Specialisation Courses (9 courses)

 Course No.

Course Title

Credits

Theoretical

Practical

Prerequisite

 MMI 300

Introduction toCommunication &Information Technology

3

2

2

 

MMI 301

Expressional Art and Color Concept

3

2

2

 

MMI 302

Interactive Media

3

2

2

 

 MMI 304

3 D Graphics for Multimedia

3

2

2

 

 MMI 305

Graphic Design forMultimedia

3

2

2

 

MMI 306

Digital Photography

3

2

2

 

 MMI 307

Video and Sound Editing

3

2

2

 

 MMI 308

Multimedia Design andProgramming

3

2

2

 

 

 

 

 

 MMI 309

Multimedia Information Retrieval

3

2

2

 

 

 

 

 


Elective Specialisation Courses (7 courses)

 Course No.

Course Title

Credits

Theoretical

Practical

Prerequisite

 MMI 312

Internship I

3

0

6

 

 MMI 313

Virtual Communities on The Internet

3

2

2

 

 

 

 

 

 MMI 314

Electronic Commerce Fundamentals

3

2

2

 

 

 

 

 

 MMI  315

Testing Electronic Application

3

2

2

 

 

 

 

 

 MMI 316

DVD Authoring

3

2

2

 

 MMI 317

Writing for The Web in English

3

2

2

 

 

 

 

 

 

 MMI 3111

Internet Laws and Regulations

3

2

2

 

 

 

 

 


The Content of the syllabus

MMI 300
 Introduction to communication and
 Information technology

Contents:  The course contain the basic concepts and definitions of communication and information technology and its innovations, this is beside technology issues, information and communication technology tools and resources and Capabilities -  limitations of (ICT) - Implications of (ICT) to development - The social impact of (ICT).

 

MMI 302
Interactive Multimedia                       

Contents:  Advanced level 3D computer modeling and animation - focusing on 3D Character Animation - Facial modeling and Texturing - Body Modeling - Body Motion - Hair Design - Cloth Design and Dynamic Cloth Simulation – Compositing human models - Shading Network - more on Shading Network.

MMI 304
Three-dimensional Design

Contents:  Intermediate level 3D computer modeling and animation - focusing on 3D Character Animation - Body Modeling - Body Motion - Hair Design - Cloth Design and Dynamic Cloth Simulation – Compositing human models - Shading Network - more on Shading Network.

MMI 305
Graphic Design for Multimedia

Contents:  Introductory level 3D computer modeling and animation - focusing on fundamentals of computer generated animation - Polygonal Modeling - Nurb Modeling - Subdivision Modeling - Key frame Animation - Path Animation - Trax Editor - Shading Network - Video and Sound Editing - Final Project

MMI 306
Digital Photography                               

Contents:  Learning how to use digital cameras to make images from different views, adjusting images properties after being taken using Photoshop CS and Adobe premier and learning image components and how to affect these components - Basics of using digital cameras - Taking pictures with digital cameras.

MMI 307  
Digital Video and Sound Editing

Contents:  Intermediate level Digital and Sound Editing - focusing on 3D Computer Animation movie compositing with life action and effects Principles of Digital Imaging- Digital Image Processing - Simple Compositing Tools-  Hierarchical representation of a shot- Digital Image resizing, cropping, viewing  in addition to sound Editing .

MMI 308
Multimedia Design and Programming

Contents:  Is to enable students to use MEL script in Maya - create objectives with it instead of using the graphical user interface - doing animation with Maya MEL scripting - How to adjust lights and textures using MEL script - How to make a motion path animation with MEL script - How to make camera animation with MEL script - other topics.

MMI 309
Multimedia Information Retrieval

Contents:  Basic concepts and definitions of multimedia information retrieval, basic concepts about OS – how to extract information and features from an image or a sound – how to make a query for an image in a database – basic features for an image a sound

MMI 312
Internship I

Contents: To teach students the practical applications of the multimedia and internet subjects -  To make students share in designing and implement pilot projects in multimedia and internet websites -  how to market the output product - Define the steps for training projects analysis - Implementing the analysis phase for the project - Project software implementing - Project software testing

MMI 313
Virtual Communities on the internet

Contents:  The course contains virtual society on the internet; examples of these societies are internet cyber space, discussion groups, news groups, e- learning virtual composes, schools - voice over internet protocols. Virtual society objectives, design considerations, and applications

MMI 314
Electronic Commerce Fundamentals

Contents:  Basic concepts and definitions of electronic commerce (E.C) - detailed overview of the concepts used in using business electronically - electronic Exchange using smart cards - marketing on the internet - Retailing in e- commerce - Internet consumers, e- service - Advertisement in e- commerce - E Marketplaces – e-Commerce security - Electronic payment.

MMI 315
Testing Electronic Applications

Contents:  The course contains the basic concepts and definitions of electronic application systems - Project application design phase - Defining the application schedule and who will do what - how to implement an electronic application system and its system development life cycle. Steps & tools to test an electronic application - Quality assurance testing

MMI 316
DVD Authoring  

Contents:  This course gives an introduction to DVD technology & its introduction process also give some information about producing DVD magazines- Capturing audio and video - Managing content for a DVD project - Using non-linear editing tools - Performing quality compression - Optimal video compression

MMI 317 Writing for the web in English

Contents:  The basic concepts and knowledge for writing for the web in English  revising English rulers previously studied – making reports from different TV channels and web sites about topics defined by the doctor – translating between Arabic and English reports- making websites including collected reports using HTML and front page – making websites interactive and animated  .

MMI 318
Internet laws and regulations

Contents:  The syllabus contains the important definition for the internet laws and regulations and the explanation for each definition that are used in the electronic business. Contains the laws and regulations used nationally, regionally and internationally, introduce electronic signature and electronic contracts and the legality of using it and how to litigate with it and the responsible authority for using the signature. Protecting author rights, protecting consumer rights, How to deal with electronic crimes


Courses Listings :

Radio & television Production Department

The Fourth Level ( Seventh Term & Eighth Term ): The student studies 12 courses as follows :

Core Specialisation Courses (6 courses)

 Course No.

Course Title

Credits

Theoretical

Practical

Prerequisite

 MMI 400

Introduction to Data Base

3

2

2

 

 

Systems

 

 

 

 

 MMI 1401

Web Design and

3

2

2

 

 

Programming

 

 

 

 

MMI 402

Management & Development

3

2

2

ART III

 

of Web casting Projects

 

 

 

 

 MMI 404

Web casting

3

2

2

 

 MMI 407

Java Programming and

3

2

2

 

 

Application

 

 

 

 

MMI 419

Graduation Project

3

0

6

 


Elective Specialisation Courses

 Course No.

Course Title

Credits

Theoretical

Practical

Prerequisite

 MMI 405

 

Advanced Graphic Communication

3

2

2

 

 

 

 

 

 MMI 406

 

Internet programming (Java Script Language)

3

2

2

 

 

 

 

 

MMI 409

Independent Studies

3

2

2

 

 MMI 408

 

Web Design II (Dream Weavers)

3

2

2

 

 

 

 

 

MMI 412

Internet Ethics

3

2

2

 

MMI 413

Internship

3

0

6

 

 MMI 414

Internet Journalism

3

2

2

 

 MMI415

Information Society

3

2

2

 

 MMI 416

Multimedia and Security

3

2

2

 

 MMI 417

 

Virtual Reality and Telepresence

3

2

2

 

 

 

 

 

 MMI 418

Information Systems

3

2

2

 

 

Development

 

 

 

 


MMI 400
 Introduction to Database Systems

Contents:  The basic concepts & terminology for data base systems, the basic data base design concepts- Basics of SQL language - Designing user interfaces – how to create relations between tables – how to store a information in a data base – connect the data base to a GUI – learning new tools such as: VB & MS Access – database project - Project delivery

 

MMI 401
Web Design & Programming

Contents:  How to design and implement website applications using XML language – How XML can be used - some of the different ways xml can be used - Xml syntax - the simple and very strict syntax - XML elements – XML relationships - XML content and naming rules- XML support in Netscape and explorer - The support for XML in the two famous browsers - XML in real life this is where we take documents a look at some real life use of XML

MMI 402
Management and Development of Web Projects

Contents:  Understanding the concept of active server pages which is very important to internet work - how to design programs using ASP - ASP install list server, simple ASP page, server scripting - Response basics, such as response, write - Response object Parts - buffer explanation

MMI 404
Web Casting

Contents:  The course would contain the basic concepts and terminology of web casting the web casting technologies will be detailed. The management, marketing of a web site - Web casting technologies - Developing a web casting website - Developing content for web casting - Legal and regulatory issues in web casting

MMI 405
Advanced Communication Graphics             

Contents:  Is to use other international programs producing cartoons and movies as Bryce 3D, cinema 4D, movie maker - enabling students to make projects with these tools and integrating between them - Learning other topics in cinema 4D - Making small projects with cinema 4D - Learning movie maker basis - Doing a big project that integrates all small projects.

MMI 406
Internet Programming (java script language)

Contents:  The course contains the basic concepts and definitions of programming by java script language - the difference between java script and other languages - Working with java functions, methods and events - Build program using the course contains the basic concepts and definitions of programming by java script- User events, java script event handlers - The java script objects hierarchy model, commonly used objects.

MMI 407
Java Programming and Applications 

Contents:  How to design and implement programs and applet using Java Programming language - What is an object , what is a message , what is a class - What is iterance, What is an interface -  how the concept does translates into code - Questions & exercises: object oriented concepts. Language basics – Variables- data types- Variable names- variable scope - Control flow statement - the while and do while statement  

MMI 408
Web Design 2

Contents:  The basics of the director - how to import images - how to make animation - learn the basic of Lingo language - Animation  Tutorial 1 the bouncing ball  animation objects along a path - Animation  Tutorial  2 : the shrinking ball  animation sprite size - Animation  Tutorial 3 : more animated balls color transparency and shape   - Creating navigation behavior, writing a simple script

MMI 409
Independent studies 

Contents:  To teach students the basic principles for implementing independent studies- the objects and goals from these studies - how to organize the study and gather the required material for doing it- How to market the study and make it benefit to society - Brain storming about the table of contents for the study  -Assign the study implementation plan - Study testing - Study documentation - Study delivery

MMI 412
Internet Ethics

Contents:  A general introduction to internet & on line services, media ownership -  media ethics - privacy - print media - Media as a reflection of culture - The mass media in the democratic society - Ethics in the news room - The ethics of photo & video journalism - Media in the era of the web - Media & decision making - Media globalization

MMI 413
Internship II 

Contents:  To teach students how to deal with large scale projects in the field of multimedia and internet - Multimedia and internet market projects - Collection of Project  hardware elements - Project hardware, software testing Website development, management, and maintenance  

MMI 414
Electronic Journalism

Contents:  Developing student’s capabilities to collect information about selected topics & to make website for a certain topic using internet tools - Analyzing news - Organizing news materials - How to publish a web site - How to make a search engine - create votes on the web - Making a website project

MMI 415
Information society

Contents:  The course includes the Basic principles and terminologies of information societies, the contents of information societies, space, products and technical organization. The impact of information society on the production, manufacturing, education and   health - Challenge of an open society - Products, technologies and organization in the social learning cycle

MMI 416
Multimedia & security

Contents:  The basic concepts & terminology for Multimedia & security , the basic security concepts – how to encrypt and decrypt transmitted data- Introduction to networking - networks security - types of attacks on networks – how multimedia is transmitted across networks – making basic encryption techniques using C++ - using net meeting – using computer programming language to devise encryption programs – understand parameters and measures for good encryption programs

 

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