IAEMS Academy (IT Dep.) ® All Rights reserved 2007
الاجنده الدراسية لشعبة الاعلام
الاجنده الدراسية لشعبة الهندسة
أجنده الفصل الدراسي الخريفى 2010 لعلوم الاعلام
أجنده الفصل الدراسي الخريفى 2010 لهندسة الاعلام
Core Specialisation Courses(8 Courses )
Course No.
Course Title
Credits
Theoretical
Practical
Prerequisit
CINE 300
Basics of Motion Picture Production
3
3
0
CINE 301
Basics of Screen writing
3
2
2
CINE 302
The History & Development of
Cinema
3
3
0
CINE 303
Film Directing I
3
2
2
CINE 304
Basics of Film Sound
3
2
2
CINE 305
Traditional Film Editing
3
2
2
CINE 306
Make-up for Filming
3
2
2
CINE 307
Basics of Cinema Photography
3
2
2
Elective Specialisation Courses (8
courses):
Course No.
Course Title
Credits
Theoretical
Practical
Prerequisit
CINE 308
Film Theory
3
3
0
CINE 309
Cinema and The Global Market
3
3
0
CINE 310
Documentary Film-style Production
3
2
2
CINE311
Production Design
3
2
2
CINE 312
Film Production Management
3
3
0
CINE 313
Music of Films
3
2
2
ART 112
CINE 314
Set Design
3
2
2
CINE 315
Internship I
3
0
6
The Content of the syllabus
Cine 300 Basice of Motion Picture
production
Contents : Main departments in
film production – planning the production - preparations for the
production- shooting stage – post production stage – the
artistic process of the film – schedules and other forms used in the
production – the role of each of the artistic departments during the
three stages of the production – finance – Distributing
Cine 301 Basics of screenwriting
Contents : Understanding the word “Drama”
– How the dramatic situation is developed – struggle – personality –
the plot – wags of writing a script – sonrses of cinematic stories –
treatment – the film script practical training .
Cine 302 The history and development of
cinema
Contents: Introduction – the invention of
the cinema – illusion of motion pictures – persistence of vision
phenomenon – Thomas Edison – Lumeire brothers - George
melies’s Magician of the cinema – Edwith’s porter inventing
editing as we know – griffih’s importance in the development of film
style : “Birth of the nation” . soviet Cinema: Kuleshove effect ,
Pulaski, Eisenstein – Introduction of sound – the most important
directors : Chaplin – Orson wells – Hitchcock …..
Cine 303 Film Directing
(1)
Contents: Fundamentals of film directing
– Imaginary line – angles of the camera – change of size – examples
– Direction of the movement – cutting rule – personality –
examples – Dramatic effect – of angles lenses and sizes – the
relationship between the director and : director of photography the
set designer and of her key artists – the director and the script –
the directors role in writing and rewriting the script . practical
training .
Cine 304 Basics of film Sound
Contents: Introduction to sound history –
steps of sound track recording (pre production stage) – steps of
sound track recording (production stage) and (post production stage)
– sound track elements: dialogue– music – sound effects – audio
cinema systems – non linear systems – audio development into stereo
sound– analog and digital system – dramatic
sound.
Cine 305 Traditional film editing
Contents: Introduction to the topic –
selection – Juxtapositen – elements of transition – training –
timing – pacing – rhythm – practical training .
Cine 306 Make – up for filming
Contents: What is make – up ? historical
introduction – developing of make up in films – the difference
between make – up in every day life and film’s make – up the role of
make – up in supporting the dramatic effect of the character –
normal make – up in films – special effects in make – up : scince
fiction finlms – transforming the character from young to old and
vice- versa – disguise – burnings – accidents - wounds
……..
Cine 307 Basics of cinema photography
Contents: Technique of cinematography:
Introduction to : cinematography - the camera – different equipment
used in shooting film – practical training – film lighting :
introduction to lighting equipments and materials – the use and the
effect of each of them – practical training – composition :
introduction – basic aspects – composition in cinematography -
practical training .
Cine 308 Film theory
Contents: Main principles of film theory
– major film schools : school of action – Editing school –
school of signs - aesthetics of the expressionistic school –
aesthetics of the realistic school – aesthetics of the school of the
new wave - the anther’s cinema – trends of criticism in the
international cinema - main currents in Egyptian cinema film and the
community
Cine 309 Cinema and the Global Market
Contents: The major studies – the way the
majors oprates ,financing and distributing films by the majors
independent production companies- independent
distributors– foreign distribution for the American film- foreign
distribution for the Egyptian film – the effects of the new
T.V windows on the films – industry finance and production
.
Cine 310 Documentary film – Style Production
Contents: What is the documentary film ?
– the importance of the documentary film – the difference between
the production of the documentary film and narrative film – methods
of directing and photographing the documentary film – tools
used by the directors (real characters – real places – music -
commentary–dialogue…) types of the documentary film: cultural films
– guiding films – social films – educational films – scientific
films – tourism films – artistic films – sports films – children
films – news films .
Cine 311 Production Design
Contents: Composition of scene and out
direction: the difference between art direction and designing –
schools of art direction plan of script story board design movement
and space in the scene – set color plan personals color plan
(personal custom - accessories props) art
direction of special effects – scene processing with applicant
programs practical training.
Cine 312 Film Production Management
Contents: The production crew : the
producer the executive producer – the production manager – the
production assistants – the role of the executive producer and the
production manager in different film stages – the production crew
and other film crews – the importance of the relationships between
the production manager and the director’s first assistant analyzing
the budget – documents and contracts used in the film production –
financing and distributing the film practical training .
Cine 312 Music of films
Contents: Music associated with the
character – music associated to the Situation – the role of music to
prepare for to the incident – mood music – realistic music – the
musical film – various examples.
Cine 314 Set Design
Contents: The difference between cinema
design and theatre design, set design and scene design – the design
process – perspective drawing – drawing a floor plan of a set style,
composition and design – colors- scenic design – tools and materials
– scenic production techniques.
Cine 315 Internship
Contents: students are divided into
groups that represent differents brunches in the production of a
film. Student will prepare and shoot a short film under guidance of
specialized professors .
Courses of The Second Level :
( Third Term &
Fourth Term )
The Student must
successfully Pass 12 courses in second academic year as follows
:
1- Electing one of the courses (s)
he has not studied before in the ' Elective A ' group .
2- Electing 8 out 13 courses from
the following ' Elective B ' group .
3- Electing 3 courses from one
frome one of the four specialisations provided that (s) he
successfully pass the Introduction Course qualifying for joining the
specialisation.
Core Specialisation Courses (7
courses):
Course No.
Course Title
Credits
Theoretical
Practical
Prerequisite
CINE 400
Lighting & Cinematography
3
2
2
CINE 401
Film Workshop
3
2
2
CINE 402
Film Directing II
3
2
2
CINE 303
CINE 403
Digital Audio Post- Production
3
2
2
CINE 304
CINE 404
Telecine and Color Correction
3
2
2
CINE 405
Film Analysis and Criticism
3
3
II
CINE 406
Graduation I)roject
3
0
6
Elective
Specialisation Courses:
Course No.
Course Title
Credits
Theoretical
Practical
Prerequisite
CINE 407
Independent Study in Cinema
3
3
0
CINE 408
Animation Design for Film
3
2
2
CINE 409
Drama Production
3
2
2
CINE 410
Film Post Production
3
2
2
CINE 411
Film Restoration
3
2
2
CINE 412
Film Digital Editing
3
2
2
CINE 305
CINE 413
Modern Trends in Motion Pictures
3
2
2
CINE 414
Science Fiction and Fantasy Films
3
2
2
CINE 415-
Internship II
3
0
6
CINE 315
The Content of the syllabus
Cine 400 Lighting and cinematography
Contents: The camera and the way it
operates – the difference between the film camera and TV camera –
Lenses and there effects – shot size relating to the focal depth of
the lenses – Raw films used in cinema: structure – types –
sensitivity – color temperature – lighting: lighting aspects-
Exposure meters - artificial light and daylight (the difference
between them) – technical and artistic aspects of lighting –
kinds of lighting: source- main – fill light – back light ……
light filters .light and shadows .
Cine 401 Film Workshop
Contents: Students are divided into
groups each group is supervised by a professor and 2 teaching
assistants Each group introduces and idea which is
developed to a script. Then the students shoot it under the guidance
and supervision of the supervising staff.
Cine 402 Film Directing ( 2)
Contents: Planning the movement : actors
and camera – fundamentals of composition in the cinematic frame:
traditional basics – centre of attention – Balance – Superiority –
similarity – the director and the sound track: silence – dialogue –
music – effects . Aesthetics of the frame – visual transition –
dramatic lighting – practical training .
Cine 403 Digital Audio Post Production
Contents: What is “audio post-
production- illustrating the digital system- practical training
using the new technology in sound Editing- the transformation from
the analogue system to the digital system .
Cine 404 Telecine and color
Contents: Basics of film laboratory –
methods of colour correction – transformation from film
to video – correction during transformation form the negative – co
lour correction during copying from the final print
.
Cine 405 Film analysis and criticism
Contents: Different critical schools in
filmmaking – different film genre – famous directors and there works
that shows their ways of expressing their excellence – viewing films
that represents different artistic schools and analyzing it
according to: the script – Directing – cinematography set. designing
– Music ….. emphasizing an the artistic and dramatic aspects – the
master scene of the film is analyzed shot by shot .
Cine 406 Graduation Project
Contents: Forth year students are divided
into groups. Each group consists of: script writer – director –
cinematographer Production manager _ Editor – Sound engineer.
Groups are supervised by staff of professors starting from planning
the production till the production is finished After all films are
finished and ready, they will be viewed by a committee of professors
.
Cine 407 Independent studies in cinema
Contents: The student choses a
subject which discuses one of the activities in the film industry.
The student will write a paper discussing the subject of his
interest not less than 25 pages, under the guidance and supervision
of a professor .
Cine 408 Animation
Contents: Story – story board – layout –
character design– animation 2D and 3D– visual effects– computer
soft-wore .
Cine 409 Drama production
Contents: How to deal with a script
– types of film script – developing the literary property to a
script from the director’s point of view – script canalizing
constructing the dramatic personality - ways of telling the
story – practical training .
Cine 410 Film post Production
Contents: Choosing the elements of the
sound track- the effect of the film genre on the elements of the
sound track- the final print mixing – old and new ways in editing –
negative editing – standard print .
Cine 411 Film Restoration
Contents: Different sizes of films and
the differences – Ways to overcome the defects in the film’s
negative and the loss of frames – ways to restore the original
negative and making a new negative- best ways to store
films.
Cine 412 Digital Editing
Contents: Processing the film- collecting
the negative- Telecine: transforming the negative into vides tape-
steps of digital sound – editing stage- sound mixing stage – cutting
the negative- printing the standard print .
Cine 413 Modern trends in Motion
Pictures
Contents: New currents in the
Contemporary cinema – makers in contemporary cinema- similarity and
differences in different film elements .
Cine 414 Science fiction and fantasy
films
Contents: Metaphysics – elements of
effects in science fiction films – techniques used in
science fiction films- historical developing of fantasy and science
fiction films – viewing variety of films represents all scools
.
Cine 415 Internship
Contents: The student will have another
chance to experience a full practical project. Students will be
divided into two groups . each group will be supervised by a
professor and two teaching assistants. In this stage the student
will be able to discover his real talent and choose the profession
he is realy interested in The supervising staff will guide and help
students in their choice .
Core Specialisation Courses (9
courses)
Course No.
Course Title
Credits
Theoretical
Practical
Prerequisite
ADVR 300
Creative Strategies in Advertising
3
3
0
ADVR 301
Computer Software Application in Advertising
3
2
2
ADVR 302
The Art of Advertising
3
2
2
Writing (Arabic)
ADVR 303
Television Advertising
3
2
2
ADVR 304
Print Advertising
3
2
2
ADVR 305
Editing Techniques in
3
2
2
Advertising Production
ADVR 306
The Art of Advertising
3
2
2
Camera Shooting I
ADVR 307
Directing Television Advertising
3
2
2
ADVR 308
Advertising Economics
3
3
0
Elective Specialisation Courses (10
courses)
Course No.
Course Title
Credits
Theoretical
Practical
Prereauisite
ADVR 309
Management of Advertising Production
3
2
2
ADVR 310
The Internet Advertising
3
2
2
MMI 200
ADVR 311
Radio Advertising
3
2
2
ADVR 312
Outdoor Advertising
3
2
2
ADVR 313
Special Topics in Advertising
3
3
0
ADVR 314
Social Marketing
3
3
0
ADVR 315
Events Management and Marketing
3
2
2
ADVR 316
Communication Skills
3
2
2
ADVR 317
Direct Marketing
3
2
2
ADVR 318
Internship I
3
0
6
The Content of the syllabus
ADVR 300 Creative Strategies in
Advertising
Contents: Upon
successful completion of this course, the student should be able
to make a creative execution of creative Ad message ,insure
that the advertising message should communicate with target
audience effectively, and Implementing these strategies into print,
TV & other Ads. The student have to study the creative process
in advertising (Immersion, digestion, incubation, illumination and
verification.), and how to be effective creator. The course
covers the Content strategy, creative strategy statement,
approaches to attract attention and influence feelings,
creativity advertising strategies, the stages of the creative
strategy , and the measurements for effective creativity
in advertising.
ADVR 301 The Use of Computer software application in
Advertising
Contents: The course covers the
use of computer in the in developing a creative design.. It is based
on identifying the advertising production through different media .
Learn how to think in a creative way & to use the computer to
solve problems & as a brain storming tool. Use Photoshop program
& be able to do a complete design using different tools in this
program. Understand the importance of every element of the design
& how the computer helps in every element first separately &
collectively.
ADVR 302 The Art of Advertising
Writing (Arabic)
Contents: This course aims to
studying of advertising message (content, composition, and meaning)
in both print & TV media. The students study all aspects
concerning Stages of psychological interaction, Psychological of
advertising Communication, and its effects on advertising message
writing. Students have to write of numerous groups of Egyptian &
foreign advertisements Contents of advertising message.
ADVR 303 Television Advertising
Contents: Characteristics and
distinctive qualities of television as means of advertising; phases
and constituents of television production process; technical forms
of advertising in television, various types of advertising; aims of
advertising for advertiser and the public; preparation and writing
of television advertisements; ethics of commercial
ADVR 304 Print
Advertising
Contents: This course introduces
the different formats of advertisements in print. The course
deals with the Characteristics and distinctive qualities of
print media as means of advertising; phases and constituents of
print production process; technical forms of advertising in
print media , various types of advertising; aims of advertising for
advertiser and the public; preparation and writing of print
advertisements. The course focuses on the basics of editing
and producing the different types of advertisements including
newspaper, magazine, and other print media advertisements.
ADVR305 Editing techniques in
Advertising Production
Contents: Introduction to cinema
editing – Analog and digital editing – nonlinear editing – visual
and sound effects – Dramatic and esthetics of sound and picture –
primary editing – final cut – color correction .
ADVR 306 The Art of
Advertising camera shooting 1
Contents: This course deals with
the primary elements of camera shooting in TV & print
advertisements. It is based on identifying the technical and
psychological aspects of using camera advertising production
through different media . The course focuses in many topics such as
, the artistic side of the advertisements , the advertisements
picturing , and applying theoretical thinking to practical
methods for advertising of different products.
ADVR 307
Directing Television
Advertising
Contents: Script writing – story
board – casting directing & preparing of shutting location
– the rule of Graphics – directing of sound track – art directing–
visual and sound effects – final cut – practical training
.
ADVR 308 Advertising Economics
Contents: This course studies the
relation between advertising and economics activities in society,
discusses the positive and negative effects of advertising on supply
and demand on the market itself and its consuming rates, the
relationship between advertising expenses and the economic statutes
of the organization, and advertising’s effects on sales and
profits. Also this course explains the basics entrances and
styling to determine the advertising budget.
ADVR 309 Management of Advertising
Production
Contents: This course introduces
the concept of making effective production of advertising in print
& Audio visual media. Upon successful completion of this course,
the student should be able to know how to plan advertising
production , how to design and direct the advertising materials
effectively , and how to use latest production technology.
ADVR 310 The Internet
Advertising
Contents: Upon successful
completion of this course, the student should be able to
Knowing well the e-commerce activities and its local & global
implementation, defining appropriately Web Audiences, user
scenarios,user requirements, and designing &execute internet
advertising campaigns . To ensure that the students have to
cover many topics : E-commerce (definition, advantages, evolution ,
problems, devices, &media), direct marketing ,and Interactive
Features Matrix. The course also covers internet
advertising features , advantages , risk , internet
advertising types, designing internet advertising and
web promotion & evolution.
ADVR 311 Radio
Advertising
Contents: The course covers the
development of radio, radio advertising, and characteristics of
radio ad., Characteristics and distinctive qualities of radio as
means of advertising; phases and constituents of radio production
process; technical forms of advertising in radio, various types of
advertising; aims of advertising for advertiser and the public;
preparation , writing of radio advertisements. , and how to plan for
advertising campaign in radio.
ADVR 312 Outdoor
Advertising
Contents: The course covers the
development of outdoor advertising, and characteristics of outdoor
ad., Characteristics and distinctive qualities of outdoor as means
of advertising; phases and constituents of different outdoor types
production process; technical forms of outdoor advertising,
various types of outdoor advertising; aims of advertising;
preparation , materials , and writing of outdoor advertisements.
ADVR 313
SPECIAL TOPICS IN
ADVERTISING
Contents: This course selects a
special topic relating to the concepts and practices of advertising for
discussion and extensive analysis throughout the course. Students do
in-depth research and discussion on the selected topic under the
supervision of the course instructor . This course introduces students to advertising text
and research materials as published in books, journals and other
publications. The objective is to help students acquire basic
advertising terminology and enable them to use reference materials
in their study program.
ADVR 314 Social
Marketing
Contents: This course introduces
the concept of social marketing as a technique for promoting
non-commercial ideas pertaining to the environment, health,
population, and traffic safety using commercial marketing methods
and approaches. It also seeks to relate this concept to the
practice of communications studies.
ADVR 315
Events Management
&Marketing
Contents: This course deals with
the management & marketing activities of exhibitions ,fairs ,and
special events . The course explains how to manage local &
international exhibitions, commercial meetings , conferences and
events.
ADVR 316 Communication Skills
Contents: This course deals with
the communication skills as a tool to success in advertising field
.the course contains studying of speech, listening , expression, and persuasion
skills.
ADVR317 Direct
marketing
Contents: This course deals with
system of marketing in which organizations communicate directly with
target customers to generate promptly response. The course covers
both one to one and B2B marketing, objectives of direct
marketing, direct marketing media design (Direct mail
,catalogs , Tele-shopping, telemarketing ,electronic tele-shopping videotex, Internet
marketing)
ADVR
318 Intemship in Advertising (1)
Contents: This internship provides
the student with the basic practical skills for planning &
executing advertising campaigns. The training includes
establishing practical advertising models. It enables
the student to deal with different types of audio and television
ads.
The Fourth Level :
(Seventh Term & Eighth Term).
The student studies 12 of the following
courses :
Core Specialisation
Courses (5 courses)
Course No.
Course Title
Credits
Theoretical
Practical
Prerequisite
ADVR 400
The Art of Developing
3
2
2
Creative Advertising
Formats
ADVR 401
Planning of Advertising
3
2
2
Campaign
ADVR 402
Advertising Research
3
0
6
ADVR 403
The Art of Advertising
3
2
2
ADVR 306
Camera Shooting 11
ADVR 404
Integrated Marketing
3
2
2
Communication
ADVR 412
Graduation Project
3
2
2
Elective Specialisation
Courses (6 courses)
Course No.
Course Title
Credits
Theoretical
Practical
Prerequisite
ADVR 405
Principles of Public Relations
3
2
2
ADVR 406
The Art of Promotion
3
2
2
ADVR 407
Consumer Behavior
3
3
0
ADVR 408
Advertising Management
3
2
2
ADVR 409
Global Advertising
3
3
0
ADVR 410
Internship II
3
6
The Content of the syllabus
ADVR 400 The Art of Developing Creative
Advertising
Contents: The different demo
formats – the common elements between demo – format and the program
character – relation ship between demo – format and program subject
– duration of demo – format and its relation ship with program’s
form – the general demo – format and the individual one – practical
training .
ADVR 401 Planning of Advertising Campaigns
Contents: This course introduces
the concept of advertising campaigns and the major trends in
management of advertising activities around the world in
print&T.V. media. It also reviews the major managerial
functions required for any advertising efforts and techniques for
developing advertising management. it also deals with budgeting ,
message, media planning .
ADVR 402 Advertising
Research
Contents: Upon successful
completion of this course, the student should be able to Know
well the scientific method of mass communication research,
types and research methods in advertising ; steps of preparing
advertising researches; methods of data collection from primary and
secondary sources; advertising information systems , advertising
evaluation; introduction to mass communication statistics, research
report writing .
ADVR 403 The Art of Advertising
camera shooting
Contents: This course includes an
introduction to photography; the camera and its kinds &
accessories; lenses, speeds, printing paper, film varieties. It also
focuses on the picture as a means of non-linear visual
communication; elements of a good film; and the press photograph,
including its varieties and sources. Practical exercises in
camera using & case studies.
ADVR 404 Integrated Marketing
Communication
Contents: This course introduces
the Integrated Marketing Communication "IMC approach to ensure
to give customer consistent message by represent
improvement to traditional method of treating the various
communication elements as separate activities . the study includes
all IMC mix ,advertising, personal selling, sales promotions ,
direct marketing , and public relations.
ADVR
405 Principles of Public
Relations
Contents: Topics discussed in this
course include the concept of public relations, its relations with
other areas of communication, its role in contemporary institutions,
its various applications, its organization and personnel, its media
tools, and the methods used in studying the general public.
Administrative and organizational aspects of public relations bodies
in public and private institutions and qualitative study of the
public with whom these institutions deal; ways and means of
communications used by institution to improve their image within the
public; emphasis or human relation philosophy in administration
.
ADVR 406 The Art of
Promotion
Contents: This course deals with
some practical applications of marketing communications concerning
the sales promotions materials . the student have to learn how to
plan, design, and distribute sales promotion materials such as
coupons, contests, promotional gifts, offers, on shelf merchandizing
.
ADVR 407 Consumer Behaviour
Contents: This course deals with
consumer behavior and its effect on communication & advertising
process. The course topics includes environmental &
psychological variables concerning consumer , buying decision making
process .
ADVR 408 Advertising
Management
Contents: This course introduces
the concept of advertising campaigns and the major trends in
management of advertising activities around the world in media
organizations. It also reviews the major managerial functions
required for any advertising efforts and techniques for developing
advertising management
ADVR
409 Global
Advertising
Contents: This course deals with
the advertising activities globally . It covers: the relation
between advertising activities and international environmental
variables and the effect of marketing and cultural variables in the
global advertising campaign planning. Global advertising cases will
be provided.
ADVR410 Internship in Advertising (2)
Contents: This internship includes
practical skills needed for the advertising operations
of print , audio, and TV media. It includes training
into television studios. Trainees are also
involved in presenting different advertisements inside and outside .
This internship enables students to acquire professional skills in
advertising production at one of the local advertising agency.
Students prepare scripts, design advertisements .
ADVR
412 Graduation Project
Contents: It is a practical and
applied course in advertising. This course enables the student to
practice their skills of designing, directing, criticizing and
analyzing when producing some forms of audio, video ,and printed
materials or writing a plan for a predictable crisis facing the
organization.
MMI 300 Introduction to
communication and Information
technology
Contents: The course contain
the basic concepts and definitions of communication and information
technology and its innovations, this is beside technology issues,
information and communication technology tools and resources and
Capabilities - limitations of (ICT) - Implications of (ICT) to
development - The social impact of (ICT).
MMI 302 Interactive
Multimedia
Contents: Advanced level 3D
computer modeling and animation - focusing on 3D Character
Animation -
Facial modeling and Texturing - Body Modeling - Body Motion - Hair
Design - Cloth Design and Dynamic Cloth Simulation – Compositing
human models - Shading Network - more on Shading Network.
MMI 304 Three-dimensional
Design
Contents: Intermediate level
3D computer modeling and animation - focusing on 3D Character
Animation - Body Modeling - Body Motion - Hair Design - Cloth Design
and Dynamic Cloth Simulation – Compositing human models - Shading
Network - more on Shading Network.
MMI 305 Graphic Design for
Multimedia
Contents: Introductory level
3D computer modeling and animation - focusing on fundamentals of
computer generated animation - Polygonal Modeling - Nurb Modeling -
Subdivision Modeling - Key frame Animation - Path Animation - Trax
Editor - Shading Network - Video and Sound Editing - Final Project
MMI 306 Digital
Photography
Contents: Learning how to
use digital cameras to make images from different views, adjusting
images properties after being taken using Photoshop CS and Adobe
premier and learning image components and how to affect these
components -
Basics of using digital cameras - Taking pictures with digital
cameras.
MMI 307 Digital
Video and Sound Editing
Contents: Intermediate level
Digital and Sound Editing - focusing on 3D Computer Animation movie
compositing with life action and effects Principles of Digital
Imaging- Digital Image Processing - Simple Compositing Tools-
Hierarchical representation of a shot- Digital Image resizing,
cropping, viewing in addition to sound Editing .
MMI 308 Multimedia Design and
Programming
Contents: Is to enable
students to use MEL script in Maya - create objectives with it
instead of using the graphical user interface - doing animation with
Maya MEL scripting - How to adjust lights and textures using MEL
script - How to make a motion path animation with MEL script - How
to make camera animation with MEL script - other topics.
MMI 309 Multimedia Information Retrieval
Contents: Basic concepts and
definitions of multimedia information retrieval, basic concepts
about OS – how to extract information and features from an image or
a sound – how to make a query for an image in a database – basic
features for an image a sound
MMI 312 Internship
I
Contents: To teach students the
practical applications of the multimedia and internet subjects
- To make students share in designing and implement pilot
projects in multimedia and internet websites - how to market
the output product - Define the steps for training projects analysis
- Implementing the analysis phase for the project - Project software
implementing - Project software testing
MMI 313 Virtual
Communities on the internet
Contents: The course
contains virtual society on the internet; examples of these
societies are internet cyber space, discussion groups, news groups,
e- learning virtual composes, schools - voice over internet protocols. Virtual society
objectives, design considerations, and applications
MMI 314 Electronic Commerce
Fundamentals
Contents: Basic concepts and
definitions of electronic commerce (E.C) - detailed overview of the
concepts used in using business electronically - electronic Exchange
using smart cards - marketing on the internet - Retailing in e-
commerce - Internet consumers, e- service - Advertisement in e-
commerce - E Marketplaces –
e-Commerce security - Electronic payment.
MMI 315 Testing
Electronic Applications
Contents: The course
contains the basic concepts and definitions of electronic
application systems - Project application design phase - Defining
the application schedule and who will do what - how to implement an
electronic application system and its system development life cycle.
Steps & tools to test an electronic application - Quality assurance testing
MMI 316 DVD
Authoring
Contents: This course gives
an introduction to DVD technology & its introduction process
also give some information about producing DVD magazines- Capturing
audio and video - Managing content for a DVD project - Using
non-linear editing tools - Performing quality compression - Optimal
video compression
MMI 317 Writing for the web in
English
Contents: The basic concepts
and knowledge for writing for the web in English revising
English rulers previously studied – making reports from different TV
channels and web sites about topics defined by the doctor –
translating between Arabic and English reports- making websites
including collected reports using HTML and front page – making
websites interactive and animated .
MMI 318 Internet laws and regulations
Contents: The syllabus
contains the important definition for the internet laws and
regulations and the explanation for each definition that are used in
the electronic business. Contains the laws and regulations used
nationally, regionally and internationally, introduce electronic
signature and electronic contracts and the legality of using it and
how to litigate with it and the responsible authority for using the
signature. Protecting author rights, protecting consumer rights, How
to deal with electronic crimes
Courses Listings :
Radio & television
Production Department
The Fourth Level ( Seventh Term & Eighth Term ): The student studies 12 courses as follows :
Core Specialisation Courses
(6 courses)
Course No.
Course Title
Credits
Theoretical
Practical
Prerequisite
MMI 400
Introduction to Data Base
3
2
2
Systems
MMI 1401
Web Design and
3
2
2
Programming
MMI 402
Management & Development
3
2
2
ART III
of Web casting Projects
MMI 404
Web casting
3
2
2
MMI 407
Java Programming and
3
2
2
Application
MMI 419
Graduation Project
3
0
6
Elective Specialisation
Courses
Course No.
Course Title
Credits
Theoretical
Practical
Prerequisite
MMI 405
Advanced Graphic Communication
3
2
2
MMI 406
Internet programming (Java Script
Language)
3
2
2
MMI 409
Independent Studies
3
2
2
MMI 408
Web Design II (Dream Weavers)
3
2
2
MMI 412
Internet Ethics
3
2
2
MMI 413
Internship
3
0
6
MMI 414
Internet Journalism
3
2
2
MMI415
Information Society
3
2
2
MMI 416
Multimedia and Security
3
2
2
MMI 417
Virtual Reality and Telepresence
3
2
2
MMI 418
Information Systems
3
2
2
Development
MMI 400 Introduction to
Database Systems
Contents: The basic concepts
& terminology for data base systems, the basic data base design
concepts- Basics of SQL language - Designing user interfaces – how
to create relations between tables – how to store a information in a
data base – connect the data base to a GUI – learning new tools such
as: VB & MS Access – database project - Project
delivery
MMI
401 Web Design &
Programming
Contents: How to design and
implement website applications using XML language – How XML can be used - some of
the different ways xml can be used - Xml syntax - the simple and
very strict syntax - XML elements – XML relationships - XML content
and naming rules- XML support in Netscape and explorer - The support
for XML in the two famous browsers - XML in real life this is where
we take documents a look at some real life use of XML
MMI 402
Management and Development of
Web Projects
Contents: Understanding the
concept of active server pages which is very important to internet
work - how to design programs using ASP - ASP install list server,
simple ASP page, server scripting - Response basics, such as
response, write - Response object Parts - buffer explanation
MMI 404 Web
Casting
Contents: The course would
contain the basic concepts and terminology of web casting the web
casting technologies will be detailed. The management, marketing of
a web site - Web casting technologies - Developing a web casting
website - Developing content for web casting - Legal and regulatory
issues in web casting
MMI 405 Advanced Communication
Graphics
Contents: Is to use other
international programs producing cartoons and movies as Bryce 3D,
cinema 4D, movie maker - enabling students to make projects with
these tools and integrating between them - Learning other topics in
cinema 4D - Making small projects with cinema 4D - Learning movie
maker basis - Doing a big project that integrates all small
projects.
MMI 406 Internet Programming (java script
language)
Contents: The course
contains the basic concepts and definitions of programming by java
script language - the difference between java script and other
languages - Working with java functions, methods and events - Build
program using the course contains the basic concepts and definitions
of programming by java script- User events, java script event
handlers - The java script objects hierarchy model, commonly used
objects.
MMI 407 Java Programming and
Applications
Contents: How to design and
implement programs and applet using Java Programming language - What
is an object , what is a message , what is a class - What is
iterance, What is an interface - how the concept does
translates into code - Questions & exercises: object oriented
concepts. Language basics – Variables- data types- Variable
names- variable scope - Control flow statement - the while and do while
statement
MMI 408 Web Design 2
Contents: The basics of the
director - how to import images - how to make animation - learn the basic
of Lingo language -
Animation Tutorial 1 the bouncing ball animation objects
along a path - Animation Tutorial 2 : the shrinking
ball animation sprite size - Animation Tutorial 3 : more
animated balls color transparency and shape - Creating
navigation behavior, writing a simple script
MMI 409 Independent studies
Contents: To teach students
the basic principles for implementing independent studies- the
objects and goals from these studies - how to organize the study and
gather the required material for doing it- How to market the study
and make it benefit to society - Brain storming about the table of
contents for the study -Assign the study implementation plan -
Study testing - Study documentation - Study delivery
MMI 412 Internet Ethics
Contents: A general
introduction to internet & on line services, media ownership
- media ethics - privacy - print media - Media as a reflection
of culture - The mass media in the democratic society - Ethics in
the news room - The ethics of photo & video journalism - Media
in the era of the web - Media & decision making - Media
globalization
MMI 413 Internship II
Contents: To teach students
how to deal with large scale projects in the field of multimedia and
internet - Multimedia and internet market projects - Collection of
Project hardware elements - Project hardware, software testing
Website development, management, and maintenance
MMI 414 Electronic Journalism
Contents: Developing
student’s capabilities to collect information about selected topics
& to make website for a certain topic using internet tools -
Analyzing news - Organizing news materials - How to publish a web
site - How to make a search engine - create votes on the web -
Making a website project
MMI 415 Information
society
Contents: The course
includes the Basic principles and terminologies of information
societies, the contents of information societies, space, products
and technical organization. The impact of information society on the
production, manufacturing, education and health -
Challenge of an open society - Products, technologies and
organization in the social learning cycle
MMI 416 Multimedia &
security
Contents: The basic concepts
& terminology for Multimedia & security , the basic security
concepts – how to encrypt and decrypt transmitted data- Introduction to networking - networks security - types of
attacks on networks – how multimedia is transmitted across networks
– making basic encryption techniques using C++ - using net meeting –
using computer programming language to devise encryption programs –
understand parameters and measures for good encryption programs