IAEMS Academy (IT Dep.) ® All Rights reserved 2007

 

  • Media Intro
  • Level 1 & 2
  • Radio & TV
  • Cinema
  • Advertising
  • Multimedia and Internet

 

Transfer students

I. Transfer of students from a university or higher institute recognized by the Ministry' of Higher Education may be made provided the Academy's admission conditions be met.

2. Transfer credit for students in the two pre-specialization years shall be evaluated and awarded by the Academy's Vice-Dean for Educational Affairs, and in the two specialization years by the relevant scientific department on condition that the previous estimate not be less than 'Gqod' (C); that the content of the number of credit hours be equivalent to its counterpart in the study plan of the specialization to which the student will be transferred and that no more than four years should have elapsed on success in the course. Transfer credits will not be incorporated into the calculation of the Academy's Grade Point Average (GPA). This also applies to students who register in and study some courses outside the Academy, i.e. in foreign universities, on condition of the prior consent of the Academic Advisor, the Department Council as well as the endorsement of the Academy's Dean.

3. After the endorsement of the Academy's Dean, a student may transfer from one specialization into another if (s)he meets the rules of admission into the scientific specialization required for such transfer, the availability of places and the approval of both the council of the department transferred from and the council of the department transferred to. Transfer procedures are made during the Addition Period.

 

Study system in media science

I. Study in the IAEMS is based on the credit-hour system (144 credit hours). A credit hour is a single one-hour theoretical lecture that continues over sixteen weeks and is equivalent to two practical hours in a week for labs, practical training and workshops.

2. The academic year consists of two main academic terms (Autumn, Spring) according to the calendar endorsed by the Academic Council. A two-week mid-year vacation occurs in between the two terms.

3. The Academy may suggest an intensive academic term during the summer months, called the 'Summer Course'. The academic load of this term ranges between three to six credit hours, which can be increased to nine credit hours provided the student graduate in the same term.

4. A student can sign up for the academic courses at the outset of every academic term according to the Academy's study agenda. A student's standard quota is 18 credit hours weekly (six academic courses) and may increase to 21 credit hours if (s)he scores a Grade Point Average (GPA) of 3.5 upwards in the academic term that preceded the term in which the registration is conducted, or if such increase is required by the student's academic plan with the intention of graduation in the same academic term.

5. If a student scores a GPA of less than (2),(s)he receives an academic warning and his/her academic rate shall be reduced to (12) credit hours (four courses at most).
If (s)he fails to score a GPA of (2) at least in the subsequent academic term, (s)he receives a second academic warning and his/her academic rate will drop to (9) credit hours (three courses).

6. If a student successfully passes a course(s)he previously failed, his/her GPA will be calculated on the basis of the estimate (s)he achieved after his/her re-taking of the course. If a student re-joins a course which (s)he previously succeeded in with a 'Pass' (D) estimate so as to improve his/her GPA, both the first and second estimates will be written down in his academic register. His/her GPA will be calculated on the basis of the last estimate (s)he achieved, on condition this not exceed three courses during his/her period of study at the Academy.

7. The English language is the Academy's main educational language, except for some courses which the Academic Council decides that they be studied in Arabic, together with some courses that are presented in Arabic or in second fo~eign language within the framework of elective courses. Answering examinations shall be in the language in which the course has been taught. The student has the right to answer exams in Arabic or in English with the approval of the course teacher and endorsement of the Academy's Dean.

8. Regularity in Study: A student regularly attends theoretical lectures and applications of the courses in which (s)he has enrolled with a minimum of 75%. If the student's absence percentage is more than 10% of the number of theoretical and practical hours, (s)he receives the first warning; if the percentage reaches 20%, (s)he receives a second warning. If the student's absence percentage is 25% upwards of the number of theoretical hours and applications, (s)he will be considered as having failed in the course and will be assigned a 'Failed' (F) estimate in his/her academic register, which will be calculated in his/her term GPA and cumulative GPA. The Department Council Head may, in the specialisation stage, consider the student as having withdrawn from the course without failure if the student files a compulsive excuse accepted by the Academic Advisor and endorsed by the Department Council and the Academy's Dean.

 

Evaluation

1. A student's academic register represents the document containing his/her academic attainments. It contains the courses that (s)he has completed, the estimates (s)he obtained in every course, the term GPA and cumulative GPA. This document is endorsed by the Academy's Dean and stamped by the Academy's seal.

2. The term rate is calculated by adding all the points scored by the student in the courses (s)he studied and dividing them by the number of the courses in the academic term. The Grade Point Average (GPA) is calculated according to the average of the estimates scored in all the previous academic terms.

3. Each academic course is assigned 100 marks, distributed as follows:

50 marks for term work, which break down into: 10 marks for attendance and participation, 20 marks for term work and 20 marks for the mid-term examination.
The other 50 marks are allocated to the final examination. The Academic Council may set other criteria for the marks distribution of some courses of applied nature.

4. A student's estimates in courses are calculated as follows:

Percentage in Course
Estimate Symbol 
Values or Number of Points
90% upwards A 4
From 87% to less than 90% A- 3.7
From 84 % to less than 87% B+ 3.4
From 80% to less than 84% B 3
From 77% to less than 80%   B- 2.7
From 74% to less than 77% C+ 2.4
From 70% to less than 74% C 2
From 67% to less than 70% C- 1.7
From 64% to less than 67%    D+ 1.4
From 60% to less than 64% D 1
Less than 60%   F -

5. The Grade Point Average(GPA)and graduation estimates are evaluated as follows:

Final Cumulative GPA

Estimate

3.50 upwards  EXCELLENT
3 to less than 3.50  VERY GOOD
2.50 to less than 3 GOOD
2 to less than 2.50 PASS
less than 2    FAIL

Students who have met all the graduation prerequisites with a GPA of 3.60 or more will be conferred the First Degree of Honours (summa cum laude) and those who scored a GPA starting from 3.40 and less than 3.60 will be granted the Second Degree of Honours (magna cum laude) provided that they have not failed in any course during their study at the Academy. .

6. The Academic Council endorses the results of the examinations of the academic terms. The Ministry of Higher Education endorses the results of final Bachelor's Degree examinations upon the Academic Council's recommendation. A student's results will not be announced unless (s)he has fully paid the tuition fees and the additional fees. The lAMS writes out provisional certificates to the lAMS graduates, signed by the Academy's Dean and ratified by the Ministry of Higher Education pending issuance of the original certificates which are endorsed by the Minister of Higher Education.

7. Administration of Examinations: The Academy's Dean is the general chairman of the promotion (i.e. freshmen, sophomores and juniors) and bachelor(i.e. seniors) examinations and is fully responsible for organising all the procedures related to the examination process, which is held according to the relevant regulating rules.

The Vice-Dean of related jurisdiction is the Dean's deputy. Examination committees are formed according to related organizing rules. Such formation is endorsed by the Academy's Dean and reported to the Ministry of Higher Education.

The lAMS notifies the department concerned at the Ministry of Higher Education of the dates of examination at least one month in advance as well as the names of students listed in the examination for endorsement.

 

Graduation

I. A student obtains a Bachelor's Degree in Media Sciences in one of the four specialisations after having earned 144 credit hours (48 academic courses).

2. Students are classified into four levels according to the number of hours taken as follows:
- The first level: where the student is considered at the level of the first academic year (freshman) when getting admitted into the Academy.
- The second level: where the student is considered at the level of the second academic year (sophomore) when (s)he has successfully earned 36 credit hours.
- The third level: where the student is considered at the level of the third academic year Uunior) when (s)he has successfully taken 72 hours.
- The fourth level: where the student is considered at the level of the fourth academic year (senior) when (s)he has successfully taken 108 credit hours.

- A student is granted the Bachelor's Degree after having successfully taken 144 hours.
3. Academic courses are staggered into two main stages:

First: The Pre-specialisation Stage:
- 6 core courses = 18 credit hours                                  6 x 3 = 18 credit hours
- 7 out of 12 elective courses from 'Elective A' group    7 x 3 = 21 credit hours
- 8 elective courses in 'Elective B' group                        8 x 3 = 24 credit hours
- The total number of required courses in the pre-specialisation stage is:
                                                                                      21 x 3 = 36 credit hours.
Second: The Specialisation Stage:
Academic courses in each scientific section are distributed as follows:
- 15 core courses                                                            15 x 3 = 45 credit hours
- 12 out of 17 elective courses                                       12 x 3 = 36 credit hours
- The total is 27 courses x 3 = 81 credit hours.

4. A student can elect three courses at most (9 credit hours)outside his/her specialisation.
These courses will be included among the elective courses of his/her major.

Core Courses ( 6 Courses )

Course No.

Course Title

Credits

Theore-tical

Practical

Pre-requisite

ENGL.101

English Lang

3

2

2

  

ENGL.102

Translation ( Media )

3

2

2

  

ARAB.103

Arabic Lang

3

3

0

  

MDA 104

Intro.to Mass Communication

3

2

2

  

COMP &INTRO. 105

Intro.to Computer and Internet

3

2

2

  

COMP &INTRO. 105

Computer and Internet Application adv

3

2

2

Comp105

Elective Courses " Elective A" The Student elects 7 our of the 12 following courses :

Course No.

Course Title

Credits

Theore-tical

Practical

Pre-requisite

PSY 107

Basic of psychology

3

3

0

PSY 108

Scientific Thinking

3

3

0

MKT 109

Principles of Marketing

3

3

0

BUS 110

Basic of Business Administration

3

3

0

ART 111

Basic of Design

3

2

2

ART 112

Basic of Music

3

2

2

ART 113

Basic of Arts

3

2

2

ART 114

Basic of Sound

3

2

2

ART 115

Basic of Graphics

3

2

2

ART 111

MDA 116

Media Ethics

3

3

3

MDA 117

Media & Society

3

3

3

MDA 118

Media & Politics

3

3

3

The Content of the syllabus

Engl 101 English Lang        
Cr Hrs: (4) … Contact Hrs : [Lect: 3 Ex: 2 Lab: 0]

Contents: Writing Paragraphs : essentials of paragraph – Coordination - Introduction to the writing process + TOEFL listening as essay Writing: Limiting or choosing a topic, Clarifying the Purpose, preparing an outline,  using notes, write the essay conclusion – writing assignments : (1) writing an adventure story, (II) writing a narrative .

Engl 102 Translation (Media)
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0]
Contents: Introduction to basic of translation – Translate from foreign languages (English – French)  to Arabic language – Translate from Arabic language to English and French language using Dictionary – Visiting news agencies via internet- Media terminology – Make mini – research &  present it in class, to gain general knowledge about the Int’l organizations and authorities .
ARAB 103 Arabica Lang
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0]
Contents: Introduction about the importance of Arabic Language (mother tongue) in our life and practice– Sentence structure: clause, ad verbal, adjective– The writing process of Arabic essay: essentials of paragraphs and coordination – Analyzing poets linguistically & literaturely – Redundancy linguistic mistakes– overview contemporary  Arabic  literature.
ADA 104 Int. to Mass Communication
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 0 Lab:0 ]
Contents: Introduction to topic – Defining Communication – verbal and nonverbal comm. - Communication models: linear and nonlinear models – Components of comm.. process – Factors of active communication – Manifest versus latent functions of the mass media – Societal functions of the media – Individual functions of the media – The development of themedia – Journalism and news agencies – Cinema – Radio & television - The new media .
Comp. 105
Intro. To computer & Internet
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 2 Lab: 0]
Introduction to the topic – Basic concepts of computer in media and daily life – Types of computers and computer software – Data representation – computer hardware components - Basic elements and units of central processing unit (CPU)- Input / output devise storage – Programming principles– Programming languages- Program design techniques– Computer peripherals– Introduction to networking LAN–WAN Components– Internet usage.
Com 106 Computer & Internet Application  
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 2 Lab: 0]              
Contents: Introduction to the topic – Basic concepts of computer applications in media, e- learning, e-business – computer applications on internet - Computer applications on video conference - Internet  access tools – Computer applications on electronic learning – A clearer look at tcp 1ip – Physical layer concepts- modem & modulation concepts – Internet access from home – Local area networks LAN – Wide area networks WAN – Client / Server computer applications.
Psy107 Basics of psychology                                                   
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0]                    
Contents: Introduction to the topic – Define psychology– Psychology’s branches & methodology – Attention and perception – Motivation, thinking and solving problems – Intelligence, personality and public opinion – Relationship between psychology and media modern psychology- Application of psychology on media.
PSY 108 Scientific Thinking
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0]              
Contents: Introduction to the topic–What’s thinking, definition and strategies – Intelligence and thinking– Multiple thinking–Emotional intelligence– Thinking and learning strategies– Scientific thinking– Creative thinking – Critical thinking – Problem solving techniques.
MKT 109 Principles of Marketing                           
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0]                                                   
Contents: Introduction to the topic – Marketing profitable customers’ relationship – Strategic planning: the marketing process – Marketing in the digital age – Marketing environment – Managing marketing information–Consumer markets, consumer buyer behavior – Segmentation , targeting and positioning – Product, service, and brand strategies – Pricing consideration, approaches – Marketing channels, supply chain management – Integrated Marketing communication strategy.
BUS 110 Business of Administration
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0]              
Contents: Introduction to the topic – What is business- Business and it’s environment– Factors of production and organization resources– What is management – Level of management or management pyramid – The management functions – Relationship between management levels and skills – Planning (steps in the planning process)- Strategic and operational planning – Setting goals – Management by objectives (MBO) – Organizing and staffing – Directing and controlling.
ART 111 Basics of Design                                          
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0]
Contents: Introduction to the topic – The meaning of design – The main elements of design – The several forms of design – The vision theory – The color theory – The movement theory – The sound theory – Design in T.V., Cinema, MMI – The use of the story board – Advertising as a visual element in design – The ethics of design in its several forms.
ART 112 Basics of Music                           
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0]
Contents: General Introduction to the topic – How to listen to music – Life music in Egypt – European music in Egypt (19th and 20th century) – The music instrument – Kinds of orchestra – Al Takht AlArabi – Arabic musical forms – European musical forms – Arab compositions and composers – Music era (periods) Baroque – Classic – Romantic – Famous composers – Opera and operatta.
ART 113 Basics of Fine Arts                        
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0]                           
Contents: Introduction to the topic – Meaning of Fine Art – Work of Fine Art – The artists message – Structure of plastic arts – The artist and principles of arts – Artistic creation and appreciation – History of arts – Primitive art – Ancient Egyptian art – Greeks and Roman art – Christian and Islamic art – Renaissance art – Modern art.
ART 114 Basics of  Sound
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0]
Contents:  Introduction to the topic – Sound waves: vibrating sources medium and receiver – Hearing mechanism, speed of sound – Microphones: dynamic, ribbon, and condenser – Types of sound recording – Music recording studios – Dubbing studio; replacing sound, making new sound tracks for effects and music – Sound in T.V. studio – Sound play back in cinema – Sound editing – Sync sound and non sync sound recording – Location sound recording; Nagra and DAT – Sound broadcasting: AM – AM carrier frequency.

ART 115 Basics of Graphics
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0]
Contents: Introduction to the topic – Creativity – Choosing a basic idea for the design – Style in graphic design – Emotional and dramatic effect of the design – Challenging design – Principles of graphic design – Properties of posters (its use in ad.) – Use of images and pictures in ads. – Characters of ad in magazines and printed – Characters of outdoor, direct mail.
MDA 116 Media Ethics
 Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0]
Contents: Introduction to the topic – Historical framework of freedom of speech – Press freedom in developed and developing societies – Censorship and seditious libel – Social responsibility and self-regulation – The relationship between media and the government – The origins of journalist privilege – The right to know and the free of information – Yellow journalism and the right of privacy – The right of fair trial – The copyright law – Suppress obscenity – Code of ethics – Case studies.

MDA 117 Media and Society
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0]

Contents: Introduction to the topic – Social change campaigns – Social change campaigns – Social change campaign applications – Effects operation and stages of persuasion – Effects and persuasion applications – Innovation idea – Local media and society problems – Relation between media and the modernization of society – Media and society terminology.
MDA 118 Media Politics
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0]
Contents: Introduction to the topic – Concept of political system – Classification of political systems – Concept of the state political power – The genre (style) of power balance – The world relationship and it’s effect on the foreign politics – Concept of media systems in different political schools – Using depending theory in the relationship between media and politics – Political media : concept and debating cases – The effect of political system in the political communication industry – Media and internal politics: comparative models – Media and foreign politics : comparative models.

 

Courses of The Second Level :

( Third Term & Fourth Term )

The Student must successfully Pass 12 courses in second academic year as follows :

1- Electing one of the courses (s) he has not studied before in the ' Elective A ' group .

2- Electing 8 out 13 courses from the following ' Elective B ' group .

3- Electing 3 courses from one frome one of the four specialisations provided that (s) he successfully pass the Introduction Course qualifying for joining the specialisation.


Core Courses ( 6 Courses )

Course No.

Course Title

Credits

Theore-tical

Practical

Pre-requisite

MDA201

Theories of Mass Com.

3

3

0

MDA 104

MDA 202

Communication&Development

3

3

0

MDA 203

International Communication

3

3

0

MDA 204

Topics in Mass Media ( in European lang. )

3

3

0

MDA 205

Public Opinion

3

3

0

R-TV 200

Introduction to radio & TV Production

3

2

2

#ONLY 2 OF : ENGL.101
ART 113,114
ARAB 103

CINE 200

intro. to cinema Production

3

2

2

#ONLY 2 OF :
ART 111,112
ART 114,115

ADVR 200

Principle of Advertising Production

3

2

2

#ONLY 2 OF :
MKT 109
PSY.107
BUS.110
COMP.106

MMI 200

intro. To Multimedia & Internet

3

2

2

#ONLY 2 OF :
ENGL.101
COMP.105
COMP.106
PSY.108

MDA 206

Speech Communication

3

2

2

MDA 207

Communication Technology

3

2

2

MDA 208

Communication Research Methods

3

2

2

MDA 209

Visual Communication

3

2

2

The Content of the syllabus

MDA 201 Theories of Mass Comm.Cr Hrs: (3) … Contact Hrs : [Lect: 3  Ex: 0 Lab: 0]
Contents: Introduction to the topic – Components of communication process – Social & Psychological paradigms – Critical theories – Social  expectations & schemata – Gate keeper theory – Persuasion strategies – Uses and gratifications theory – Spiral of silence theory – Agenda settling theory – Dependency theory  - Information seeking & knowledge gab – Violence theory – Diffusion of innovation – applications of theories findings on individual and society .
MDA 202 Communication & Development      
Cr Hrs: (3) … Contact Hrs : [Lect: 3  Ex: 0 Lab: 0]
Contents: Introduction to the topic – Media and mass communication - Definitions & theories of development – Role of media in development – Mass media – Media challenges – Media in third world – Media & national development : case studies – Gender & development : case studies .
MDA 203 International Communication             
Cr Hrs: (3) … Contact Hrs : [Lect: 3  Ex: 0 Lab: 0]
Contents: Introduction to the topic – Int’l communication approaches, concepts, globalization – Int’l communication propaganda, foreign policy – unbalance flow of information – Biased models in Int’l communication –  Communication , technology, satellites & Int’l communication – Radio as Int’l media (BBC, V.O. America, Sawa, etc)  - T.V. as Int’l media (CNN, Euro news, BBC, AlJazeera… etc.). Int’l communication issues – Clash or dialogue of civilization - Stereotyping of Arab & Muslims in western media strategy to correct  the biased bad image of Arab & Muslims .

MDA 204 Topics in Mass Media in European Lang
Cr Hrs: (3) … Contact Hrs : [Lect: 3  Ex: 0 Lab: 0]
Contents: Introduction to the topic – The latest reading covering the four main specializations ( R & T.V., Internet & Multimedia, advertising, Cinema Production – Broadcasting the World – Americanization of global film – Impact of electronic media  on the Arab World – the “Israeli – Palestinian”  “conflict T.V. news & public understanding – Mapping the Al Jazeera phenomenon- The new media environment, internet chat rooms & public discourse offer .
MDA 205 Public Opinion                                          
Cr Hrs: (3) … Contact Hrs : [Lect: 3  Ex: 0 Lab: 0]
Contents: Introduction to the topic – The ideas & concept of public opinion – Mass media & public opinion – Leader opinion – Climate of opinion – Public opinion formation process- Sampling – Questionnaire design – Interviewing – Collecting & analyzing data – Writing report.
 R.TV 200 Introduction to Radio & TV
Cr Hrs: (3) … Contact Hrs : [Lect: 2  Ex: 2 Lab: 0]    
Contents: Introduction to the topic – The development of mass comm. & media production – Pre production: the writer & his role: the idea, the researchers & the script – Types of programs – Production material: Equipment & Preparation - The rules of the art of using camera & the role of camera man – The role of  using microphones – The role of the moderator in the program – Editing process : the concept of editing & role of editor – The director – Evaluation of the process and broadcasting.
CINE 200 Intro to cinema Production
Cr Hrs: (3) … Contact Hrs : [Lect: 2  Ex: 2 Lab: 0]
Contents: Introduction to the topic – The basic professions in the film – The role of each one of the film crew – The role of the production manager – The three stages of the production: The preparation stage ,the shooting stage, post production stage – Preparation of the film for exhibition – Understand the terms used in cinema.
MDVR 200 Principles of advertising Production
Cr Hrs: (3) … Contact Hrs : [Lect: 2  Ex: 2 Lab: 0]         
Contents: Introduction to the topic – Historical introduction relating to advertising, definitions of advertising – The mental concept presented in accordance with the mature of ADVR & audience - Assertion of the importance of ad. in society – Newspapers, magazines advertisements – Outdoor advertisements – Advertising in the good means of transportation – Direct mail advertisements – Internet advertisements – TV Commercials – Analysis of advertising message in different media .
MDA 206 Speech Communication                   
Cr Hrs: (3) … Contact Hrs : [Lect: 3  Ex: 0 Lab: 0]                      
Contents: Introduction to the topic – contemporary concept re direct communication, etiquette & protocol – Courtesy – Introducing and shake hands – Mechanism of conversation and listening and volume of sound –  Body language – Meetings etiquette & official meetings – Impression formation & communication discourse – Official invitation for lunch or dinner – Arrangements for official visit and set programs - Protocol of preparing for official events.
MDA 207 Communication Technology         
Cr Hrs: (3) … Contact Hrs : [Lect: 2  Ex: 2 Lab: 0]
Contents: Introduction to the topic – Information explosion and information society – Computer technology – Cable communication – Satellite technology – Microwaves fiber optics – Analog & digital signals – Low – power & high definition television – Videocassette and musical recording – videotext, teletext, & on line data bases – cellular mobile telephone services – Electronic mail & teleconferencing – Effects of new technology – Communications & the future .
MDA 208  Communications Research Method
 Cr Hrs: (3) … Contact Hrs : [Lect: 2  Ex: 0 Lab: 0]
Contents: Introduction to the topic – What is research, why we research, characteristic of scientific research – Choosing a topic & discussing it- The hypothesis & the variables – The different kind of research – The different method of data collection – Way of administrating questionnaire – kinds of questions – Content analysis - The categories & units of content analysis – The different kind of samples – Data processing – Write final report .

MDA 209 Visual Communication               Cr Hrs: (3) … Contact Hrs : [Lect: 2  Ex: 0 Lab: 0]
Contents: Introduction to the topic – The visual process – Light & color – The eye retina and the brain – Color, form depth & movement – Theories of visual communication – Visual persuasion in advertising public relations, and journalism – Images that injure pictorial stereotypes – Analyzing the image – Informational graphics – TV & - Video – Motion pictures .
Core Specialisation Courses (9 Courses )
Co