IAEMS Academy (IT Dep.) ® All Rights reserved 2007

 

  • Media Intro
  • Level 1 & 2
  • Radio & TV
  • Cinema
  • Advertising
  • Multimedia and Internet

 

Transfer students

I. Transfer of students from a university or higher institute recognized by the Ministry' of Higher Education may be made provided the Academy's admission conditions be met.

2. Transfer credit for students in the two pre-specialization years shall be evaluated and awarded by the Academy's Vice-Dean for Educational Affairs, and in the two specialization years by the relevant scientific department on condition that the previous estimate not be less than 'Gqod' (C); that the content of the number of credit hours be equivalent to its counterpart in the study plan of the specialization to which the student will be transferred and that no more than four years should have elapsed on success in the course. Transfer credits will not be incorporated into the calculation of the Academy's Grade Point Average (GPA). This also applies to students who register in and study some courses outside the Academy, i.e. in foreign universities, on condition of the prior consent of the Academic Advisor, the Department Council as well as the endorsement of the Academy's Dean.

3. After the endorsement of the Academy's Dean, a student may transfer from one specialization into another if (s)he meets the rules of admission into the scientific specialization required for such transfer, the availability of places and the approval of both the council of the department transferred from and the council of the department transferred to. Transfer procedures are made during the Addition Period.

 

Study system in media science

I. Study in the IAEMS is based on the credit-hour system (144 credit hours). A credit hour is a single one-hour theoretical lecture that continues over sixteen weeks and is equivalent to two practical hours in a week for labs, practical training and workshops.

2. The academic year consists of two main academic terms (Autumn, Spring) according to the calendar endorsed by the Academic Council. A two-week mid-year vacation occurs in between the two terms.

3. The Academy may suggest an intensive academic term during the summer months, called the 'Summer Course'. The academic load of this term ranges between three to six credit hours, which can be increased to nine credit hours provided the student graduate in the same term.

4. A student can sign up for the academic courses at the outset of every academic term according to the Academy's study agenda. A student's standard quota is 18 credit hours weekly (six academic courses) and may increase to 21 credit hours if (s)he scores a Grade Point Average (GPA) of 3.5 upwards in the academic term that preceded the term in which the registration is conducted, or if such increase is required by the student's academic plan with the intention of graduation in the same academic term.

5. If a student scores a GPA of less than (2),(s)he receives an academic warning and his/her academic rate shall be reduced to (12) credit hours (four courses at most).
If (s)he fails to score a GPA of (2) at least in the subsequent academic term, (s)he receives a second academic warning and his/her academic rate will drop to (9) credit hours (three courses).

6. If a student successfully passes a course(s)he previously failed, his/her GPA will be calculated on the basis of the estimate (s)he achieved after his/her re-taking of the course. If a student re-joins a course which (s)he previously succeeded in with a 'Pass' (D) estimate so as to improve his/her GPA, both the first and second estimates will be written down in his academic register. His/her GPA will be calculated on the basis of the last estimate (s)he achieved, on condition this not exceed three courses during his/her period of study at the Academy.

7. The English language is the Academy's main educational language, except for some courses which the Academic Council decides that they be studied in Arabic, together with some courses that are presented in Arabic or in second fo~eign language within the framework of elective courses. Answering examinations shall be in the language in which the course has been taught. The student has the right to answer exams in Arabic or in English with the approval of the course teacher and endorsement of the Academy's Dean.

8. Regularity in Study: A student regularly attends theoretical lectures and applications of the courses in which (s)he has enrolled with a minimum of 75%. If the student's absence percentage is more than 10% of the number of theoretical and practical hours, (s)he receives the first warning; if the percentage reaches 20%, (s)he receives a second warning. If the student's absence percentage is 25% upwards of the number of theoretical hours and applications, (s)he will be considered as having failed in the course and will be assigned a 'Failed' (F) estimate in his/her academic register, which will be calculated in his/her term GPA and cumulative GPA. The Department Council Head may, in the specialisation stage, consider the student as having withdrawn from the course without failure if the student files a compulsive excuse accepted by the Academic Advisor and endorsed by the Department Council and the Academy's Dean.

 

Evaluation

1. A student's academic register represents the document containing his/her academic attainments. It contains the courses that (s)he has completed, the estimates (s)he obtained in every course, the term GPA and cumulative GPA. This document is endorsed by the Academy's Dean and stamped by the Academy's seal.

2. The term rate is calculated by adding all the points scored by the student in the courses (s)he studied and dividing them by the number of the courses in the academic term. The Grade Point Average (GPA) is calculated according to the average of the estimates scored in all the previous academic terms.

3. Each academic course is assigned 100 marks, distributed as follows:

50 marks for term work, which break down into: 10 marks for attendance and participation, 20 marks for term work and 20 marks for the mid-term examination.
The other 50 marks are allocated to the final examination. The Academic Council may set other criteria for the marks distribution of some courses of applied nature.

4. A student's estimates in courses are calculated as follows:

Percentage in Course
Estimate Symbol 
Values or Number of Points
90% upwards A 4
From 87% to less than 90% A- 3.7
From 84 % to less than 87% B+ 3.4
From 80% to less than 84% B 3
From 77% to less than 80%   B- 2.7
From 74% to less than 77% C+ 2.4
From 70% to less than 74% C 2
From 67% to less than 70% C- 1.7
From 64% to less than 67%    D+ 1.4
From 60% to less than 64% D 1
Less than 60%   F -

5. The Grade Point Average(GPA)and graduation estimates are evaluated as follows:

Final Cumulative GPA

Estimate

3.50 upwards  EXCELLENT
3 to less than 3.50  VERY GOOD
2.50 to less than 3 GOOD
2 to less than 2.50 PASS
less than 2    FAIL

Students who have met all the graduation prerequisites with a GPA of 3.60 or more will be conferred the First Degree of Honours (summa cum laude) and those who scored a GPA starting from 3.40 and less than 3.60 will be granted the Second Degree of Honours (magna cum laude) provided that they have not failed in any course during their study at the Academy. .

6. The Academic Council endorses the results of the examinations of the academic terms. The Ministry of Higher Education endorses the results of final Bachelor's Degree examinations upon the Academic Council's recommendation. A student's results will not be announced unless (s)he has fully paid the tuition fees and the additional fees. The lAMS writes out provisional certificates to the lAMS graduates, signed by the Academy's Dean and ratified by the Ministry of Higher Education pending issuance of the original certificates which are endorsed by the Minister of Higher Education.

7. Administration of Examinations: The Academy's Dean is the general chairman of the promotion (i.e. freshmen, sophomores and juniors) and bachelor(i.e. seniors) examinations and is fully responsible for organising all the procedures related to the examination process, which is held according to the relevant regulating rules.

The Vice-Dean of related jurisdiction is the Dean's deputy. Examination committees are formed according to related organizing rules. Such formation is endorsed by the Academy's Dean and reported to the Ministry of Higher Education.

The lAMS notifies the department concerned at the Ministry of Higher Education of the dates of examination at least one month in advance as well as the names of students listed in the examination for endorsement.

 

Graduation

I. A student obtains a Bachelor's Degree in Media Sciences in one of the four specialisations after having earned 144 credit hours (48 academic courses).

2. Students are classified into four levels according to the number of hours taken as follows:
- The first level: where the student is considered at the level of the first academic year (freshman) when getting admitted into the Academy.
- The second level: where the student is considered at the level of the second academic year (sophomore) when (s)he has successfully earned 36 credit hours.
- The third level: where the student is considered at the level of the third academic year Uunior) when (s)he has successfully taken 72 hours.
- The fourth level: where the student is considered at the level of the fourth academic year (senior) when (s)he has successfully taken 108 credit hours.

- A student is granted the Bachelor's Degree after having successfully taken 144 hours.
3. Academic courses are staggered into two main stages:

First: The Pre-specialisation Stage:
- 6 core courses = 18 credit hours                                  6 x 3 = 18 credit hours
- 7 out of 12 elective courses from 'Elective A' group    7 x 3 = 21 credit hours
- 8 elective courses in 'Elective B' group                        8 x 3 = 24 credit hours
- The total number of required courses in the pre-specialisation stage is:
                                                                                      21 x 3 = 36 credit hours.
Second: The Specialisation Stage:
Academic courses in each scientific section are distributed as follows:
- 15 core courses                                                            15 x 3 = 45 credit hours
- 12 out of 17 elective courses                                       12 x 3 = 36 credit hours
- The total is 27 courses x 3 = 81 credit hours.

4. A student can elect three courses at most (9 credit hours)outside his/her specialisation.
These courses will be included among the elective courses of his/her major.

Core Courses ( 6 Courses )

Course No.

Course Title

Credits

Theore-tical

Practical

Pre-requisite

ENGL.101

English Lang

3

2

2

 

ENGL.102

Translation ( Media )

3

2

2

 

ARAB.103

Arabic Lang

3

3

0

 

MDA 104

Intro.to Mass Communication

3

2

2

 

COMP &INTRO. 105

Intro.to Computer and Internet

3

2

2

 

COMP &INTRO. 105

Computer and Internet Application adv

3

2

2

Comp105


Elective Courses " Elective A" The Student elects 7 our of the 12 following courses :

Course No.

Course Title

Credits

Theore-tical

Practical

Pre-requisite

PSY 107

Basic of psychology

3

3

0

PSY 108

Scientific Thinking

3

3

0

MKT 109

Principles of Marketing

3

3

0

BUS 110

Basic of Business Administration

3

3

0

ART 111

Basic of Design

3

2

2

ART 112

Basic of Music

3

2

2

ART 113

Basic of Arts

3

2

2

ART 114

Basic of Sound

3

2

2

ART 115

Basic of Graphics

3

2

2

ART 111

MDA 116

Media Ethics

3

3

3

MDA 117

Media & Society

3

3

3

MDA 118

Media & Politics

3

3

3

The Content of the syllabus

Engl 101 English Lang        
Cr Hrs: (4) … Contact Hrs : [Lect: 3 Ex: 2 Lab: 0]

Contents: Writing Paragraphs : essentials of paragraph – Coordination - Introduction to the writing process + TOEFL listening as essay Writing: Limiting or choosing a topic, Clarifying the Purpose, preparing an outline,  using notes, write the essay conclusion – writing assignments : (1) writing an adventure story, (II) writing a narrative .

Engl 102 Translation (Media)
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0]
Contents: Introduction to basic of translation – Translate from foreign languages (English – French)  to Arabic language – Translate from Arabic language to English and French language using Dictionary – Visiting news agencies via internet- Media terminology – Make mini – research &  present it in class, to gain general knowledge about the Int’l organizations and authorities .
ARAB 103 Arabica Lang
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0]
Contents: Introduction about the importance of Arabic Language (mother tongue) in our life and practice– Sentence structure: clause, ad verbal, adjective– The writing process of Arabic essay: essentials of paragraphs and coordination – Analyzing poets linguistically & literaturely – Redundancy linguistic mistakes– overview contemporary  Arabic  literature.
ADA 104 Int. to Mass Communication
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 0 Lab:0 ]
Contents: Introduction to topic – Defining Communication – verbal and nonverbal comm. - Communication models: linear and nonlinear models – Components of comm.. process – Factors of active communication – Manifest versus latent functions of the mass media – Societal functions of the media – Individual functions of the media – The development of themedia – Journalism and news agencies – Cinema – Radio & television - The new media .
Comp. 105
Intro. To computer & Internet
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 2 Lab: 0]
Introduction to the topic – Basic concepts of computer in media and daily life – Types of computers and computer software – Data representation – computer hardware components - Basic elements and units of central processing unit (CPU)- Input / output devise storage – Programming principles– Programming languages- Program design techniques– Computer peripherals– Introduction to networking LAN–WAN Components– Internet usage.
Com 106 Computer & Internet Application  
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 2 Lab: 0]              
Contents: Introduction to the topic – Basic concepts of computer applications in media, e- learning, e-business – computer applications on internet - Computer applications on video conference - Internet  access tools – Computer applications on electronic learning – A clearer look at tcp 1ip – Physical layer concepts- modem & modulation concepts – Internet access from home – Local area networks LAN – Wide area networks WAN – Client / Server computer applications.
Psy107 Basics of psychology                                                   
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0]                    
Contents: Introduction to the topic – Define psychology– Psychology’s branches & methodology – Attention and perception – Motivation, thinking and solving problems – Intelligence, personality and public opinion – Relationship between psychology and media modern psychology- Application of psychology on media.
PSY 108 Scientific Thinking
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0]              
Contents: Introduction to the topic–What’s thinking, definition and strategies – Intelligence and thinking– Multiple thinking–Emotional intelligence– Thinking and learning strategies– Scientific thinking– Creative thinking – Critical thinking – Problem solving techniques.
MKT 109 Principles of Marketing                           
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0]                                                   
Contents: Introduction to the topic – Marketing profitable customers’ relationship – Strategic planning: the marketing process – Marketing in the digital age – Marketing environment – Managing marketing information–Consumer markets, consumer buyer behavior – Segmentation , targeting and positioning – Product, service, and brand strategies – Pricing consideration, approaches – Marketing channels, supply chain management – Integrated Marketing communication strategy.
BUS 110 Business of Administration
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0]              
Contents: Introduction to the topic – What is business- Business and it’s environment– Factors of production and organization resources– What is management – Level of management or management pyramid – The management functions – Relationship between management levels and skills – Planning (steps in the planning process)- Strategic and operational planning – Setting goals – Management by objectives (MBO) – Organizing and staffing – Directing and controlling.
ART 111 Basics of Design                                          
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0]
Contents: Introduction to the topic – The meaning of design – The main elements of design – The several forms of design – The vision theory – The color theory – The movement theory – The sound theory – Design in T.V., Cinema, MMI – The use of the story board – Advertising as a visual element in design – The ethics of design in its several forms.
ART 112 Basics of Music                           
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0]
Contents: General Introduction to the topic – How to listen to music – Life music in Egypt – European music in Egypt (19th and 20th century) – The music instrument – Kinds of orchestra – Al Takht AlArabi – Arabic musical forms – European musical forms – Arab compositions and composers – Music era (periods) Baroque – Classic – Romantic – Famous composers – Opera and operatta.
ART 113 Basics of Fine Arts                        
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0]                           
Contents: Introduction to the topic – Meaning of Fine Art – Work of Fine Art – The artists message – Structure of plastic arts – The artist and principles of arts – Artistic creation and appreciation – History of arts – Primitive art – Ancient Egyptian art – Greeks and Roman art – Christian and Islamic art – Renaissance art – Modern art.
ART 114 Basics of  Sound
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0]
Contents:  Introduction to the topic – Sound waves: vibrating sources medium and receiver – Hearing mechanism, speed of sound – Microphones: dynamic, ribbon, and condenser – Types of sound recording – Music recording studios – Dubbing studio; replacing sound, making new sound tracks for effects and music – Sound in T.V. studio – Sound play back in cinema – Sound editing – Sync sound and non sync sound recording – Location sound recording; Nagra and DAT – Sound broadcasting: AM – AM carrier frequency.

ART 115 Basics of Graphics
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0]

Contents: Introduction to the topic – Creativity – Choosing a basic idea for the design – Style in graphic design – Emotional and dramatic effect of the design – Challenging design – Principles of graphic design – Properties of posters (its use in ad.) – Use of images and pictures in ads. – Characters of ad in magazines and printed – Characters of outdoor, direct mail.
MDA 116 Media Ethics
 Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0]
Contents: Introduction to the topic – Historical framework of freedom of speech – Press freedom in developed and developing societies – Censorship and seditious libel – Social responsibility and self-regulation – The relationship between media and the government – The origins of journalist privilege – The right to know and the free of information – Yellow journalism and the right of privacy – The right of fair trial – The copyright law – Suppress obscenity – Code of ethics – Case studies.

MDA 117 Media and Society
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0]

Contents: Introduction to the topic – Social change campaigns – Social change campaigns – Social change campaign applications – Effects operation and stages of persuasion – Effects and persuasion applications – Innovation idea – Local media and society problems – Relation between media and the modernization of society – Media and society terminology.
MDA 118 Media Politics
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0]
Contents: Introduction to the topic – Concept of political system – Classification of political systems – Concept of the state political power – The genre (style) of power balance – The world relationship and it’s effect on the foreign politics – Concept of media systems in different political schools – Using depending theory in the relationship between media and politics – Political media : concept and debating cases – The effect of political system in the political communication industry – Media and internal politics: comparative models – Media and foreign politics : comparative models.

 


Courses of The Second Level :

( Third Term & Fourth Term )

The Student must successfully Pass 12 courses in second academic year as follows :

1- Electing one of the courses (s) he has not studied before in the ' Elective A ' group .

2- Electing 8 out 13 courses from the following ' Elective B ' group .

3- Electing 3 courses from one frome one of the four specialisations provided that (s) he successfully pass the Introduction Course qualifying for joining the specialisation.


Core Courses ( 6 Courses )

Course No.

Course Title

Credits

Theore-tical

Practical

Pre-requisite

MDA201

Theories of Mass Com.

3

3

0

MDA 104

MDA 202

Communication&Development

3

3

0

MDA 203

International Communication

3

3

0

MDA 204

Topics in Mass Media ( in European lang. )

3

3

0

MDA 205

Public Opinion

3

3

0

R-TV 200

Introduction to radio & TV Production

3

2

2

#ONLY 2 OF : ENGL.101
ART 113,114
ARAB 103

CINE 200

intro. to cinema Production

3

2

2

#ONLY 2 OF :
ART 111,112
ART 114,115

ADVR 200

Principle of Advertising Production

3

2

2

#ONLY 2 OF :
MKT 109
PSY.107
BUS.110
COMP.106

MMI 200

intro. To Multimedia & Internet

3

2

2

#ONLY 2 OF :
ENGL.101
COMP.105
COMP.106
PSY.108

MDA 206

Speech Communication

3

2

2

MDA 207

Communication Technology

3

2

2

MDA 208

Communication Research Methods

3

2

2

MDA 209

Visual Communication

3

2

2

The Content of the syllabus

MDA 201 Theories of Mass Comm.Cr Hrs: (3) … Contact Hrs : [Lect: 3  Ex: 0 Lab: 0]
Contents: Introduction to the topic – Components of communication process – Social & Psychological paradigms – Critical theories – Social  expectations & schemata – Gate keeper theory – Persuasion strategies – Uses and gratifications theory – Spiral of silence theory – Agenda settling theory – Dependency theory  - Information seeking & knowledge gab – Violence theory – Diffusion of innovation – applications of theories findings on individual and society .
MDA 202 Communication & Development      
Cr Hrs: (3) … Contact Hrs : [Lect: 3  Ex: 0 Lab: 0]
Contents: Introduction to the topic – Media and mass communication - Definitions & theories of development – Role of media in development – Mass media – Media challenges – Media in third world – Media & national development : case studies – Gender & development : case studies .
MDA 203 International Communication             
Cr Hrs: (3) … Contact Hrs : [Lect: 3  Ex: 0 Lab: 0]
Contents: Introduction to the topic – Int’l communication approaches, concepts, globalization – Int’l communication propaganda, foreign policy – unbalance flow of information – Biased models in Int’l communication –  Communication , technology, satellites & Int’l communication – Radio as Int’l media (BBC, V.O. America, Sawa, etc)  - T.V. as Int’l media (CNN, Euro news, BBC, AlJazeera… etc.). Int’l communication issues – Clash or dialogue of civilization - Stereotyping of Arab & Muslims in western media strategy to correct  the biased bad image of Arab & Muslims .

MDA 204 Topics in Mass Media in European Lang
Cr Hrs: (3) … Contact Hrs : [Lect: 3  Ex: 0 Lab: 0]

Contents: Introduction to the topic – The latest reading covering the four main specializations ( R & T.V., Internet & Multimedia, advertising, Cinema Production – Broadcasting the World – Americanization of global film – Impact of electronic media  on the Arab World – the “Israeli – Palestinian”  “conflict T.V. news & public understanding – Mapping the Al Jazeera phenomenon- The new media environment, internet chat rooms & public discourse offer .
MDA 205 Public Opinion                                          
Cr Hrs: (3) … Contact Hrs : [Lect: 3  Ex: 0 Lab: 0]
Contents: Introduction to the topic – The ideas & concept of public opinion – Mass media & public opinion – Leader opinion – Climate of opinion – Public opinion formation process- Sampling – Questionnaire design – Interviewing – Collecting & analyzing data – Writing report.
 R.TV 200 Introduction to Radio & TV
Cr Hrs: (3) … Contact Hrs : [Lect: 2  Ex: 2 Lab: 0]    
Contents: Introduction to the topic – The development of mass comm. & media production – Pre production: the writer & his role: the idea, the researchers & the script – Types of programs – Production material: Equipment & Preparation - The rules of the art of using camera & the role of camera man – The role of  using microphones – The role of the moderator in the program – Editing process : the concept of editing & role of editor – The director – Evaluation of the process and broadcasting.
CINE 200 Intro to cinema Production
Cr Hrs: (3) … Contact Hrs : [Lect: 2  Ex: 2 Lab: 0]
Contents: Introduction to the topic – The basic professions in the film – The role of each one of the film crew – The role of the production manager – The three stages of the production: The preparation stage ,the shooting stage, post production stage – Preparation of the film for exhibition – Understand the terms used in cinema.
MDVR 200 Principles of advertising Production
Cr Hrs: (3) … Contact Hrs : [Lect: 2  Ex: 2 Lab: 0]         
Contents: Introduction to the topic – Historical introduction relating to advertising, definitions of advertising – The mental concept presented in accordance with the mature of ADVR & audience - Assertion of the importance of ad. in society – Newspapers, magazines advertisements – Outdoor advertisements – Advertising in the good means of transportation – Direct mail advertisements – Internet advertisements – TV Commercials – Analysis of advertising message in different media .
MDA 206 Speech Communication                   
Cr Hrs: (3) … Contact Hrs : [Lect: 3  Ex: 0 Lab: 0]                      
Contents: Introduction to the topic – contemporary concept re direct communication, etiquette & protocol – Courtesy – Introducing and shake hands – Mechanism of conversation and listening and volume of sound –  Body language – Meetings etiquette & official meetings – Impression formation & communication discourse – Official invitation for lunch or dinner – Arrangements for official visit and set programs - Protocol of preparing for official events.
MDA 207 Communication Technology         
Cr Hrs: (3) … Contact Hrs : [Lect: 2  Ex: 2 Lab: 0]
Contents: Introduction to the topic – Information explosion and information society – Computer technology – Cable communication – Satellite technology – Microwaves fiber optics – Analog & digital signals – Low – power & high definition television – Videocassette and musical recording – videotext, teletext, & on line data bases – cellular mobile telephone services – Electronic mail & teleconferencing – Effects of new technology – Communications & the future .
MDA 208  Communications Research Method
 Cr Hrs: (3) … Contact Hrs : [Lect: 2  Ex: 0 Lab: 0]
Contents: Introduction to the topic – What is research, why we research, characteristic of scientific research – Choosing a topic & discussing it- The hypothesis & the variables – The different kind of research – The different method of data collection – Way of administrating questionnaire – kinds of questions – Content analysis - The categories & units of content analysis – The different kind of samples – Data processing – Write final report .

MDA 209 Visual Communication               Cr Hrs: (3) … Contact Hrs : [Lect: 2  Ex: 0 Lab: 0]

Contents: Introduction to the topic – The visual process – Light & color – The eye retina and the brain – Color, form depth & movement – Theories of visual communication – Visual persuasion in advertising public relations, and journalism – Images that injure pictorial stereotypes – Analyzing the image – Informational graphics – TV & - Video – Motion pictures .
Core Specialisation Courses (9 Courses )
Course No. Course Title Credits Theore-tical Practical Pre-requisite

R-TV 300

Brodcast Programs &Programming 3 2 2  
R-TV 301 Radio & TV Production 3 2 2  
R-TV 302 Radio & TV Performance 3 2 2  
R-TV 303 Lighting and Videography for Television 3 2 2  
R-TV 304 Directing for television 3 2 2  
R-TV 305 Writing for Radio & TV ( in Arabic or English ) 3 2 2  
R-TV 306 Telivision Graphics 3 2 2  
R-TV 307 New Gathering & Writing 3 2 2  
R-TV 308 Vidio Post - Production 3 2 2  

Elective Specialisation Courses (9 Courses )
Course No. Course Title Credits Theore-tical Practical Pre-requisite

R-TV 309

Brodcast Audience Research 3 2 2  
R-TV 309 Principles of radio & TV Managment 3 3 0  
R-TV 310 Radio & TV Criticism 3 3 0  
R-TV 311 Specific Brodcasting 3 3 0  
R-TV 312 Satellite Brodcasting 3 3 0  
R-TV 313 Documentary Program Production 3 2 2  
R-TV 314 Entertainment Arts Industry & Business 3 2 2  
R-TV 315 Set Design 3 2 2  
R-TV 316 Internship I 3 0 6  

The Content of the syllabus

R-TV 300 Broadcast Program & Programming           
Cr Hrs: (3) … Contact Hrs : [Lect: 2  Ex: 2 Lab: 0]
Contents: Introduction to the topic- The beginning of radio broadcasting in the world and in Egypt – The characteristics of radio & T.V – The development of radio & T.V Programs – Program forms – The concept of planning for radio & T.V – The essential basics of radio & T.V planning – Techniques of periodical basics program structure (daily, Weekly, monthly) Training on program types (documentary , magazine , talk – show) at studio.
 
R-TV 301  Radio & TV Production              
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]                                     
Contents: Introduction – Advanced radio & TV programs forms: deep reportage, discussion programs and its’ type, magazine, feature – Training  to produce models of theses advanced forms.
R-TV 302 Radio & T.V. Performance            
Cr Hrs: (3) Contact Hrs : [Lect: 2  Ex: 2 Lab: 0]
Contents: Introduction to the topic – The right reading – The syllabic sound of the word & the stops of the sentence – Reading the radio & T.V news – Choosing  the questions of the interviews – The personality of moderator- Relationship between the writer , moderator &  director of the program –Training of interviews (political , social, sports & art …. Etc) – Training at the studio.
R-TV 303 Lighting and Video Graphic for Television  Cr Hrs: (3) … Contact Hrs : [Lect: 2  Ex: 2 Lab: 2]
Contents: Introduction to the topic – The technical methods used in stage lighting design – Types of lighting – Lighting requirement (theoretical & practical)- The television studio - Lighting source – The specific tubes used for cameras and their development – Application of T.V. cameras, closed circuits and T.V. broadcast -  Types of cameras stands and their uses – The lighting layout of a program – Coordination w. different processes, such as : sound,  electronic typing and directing .
R-TV 304 Directing for Television              
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]                                      
Contents: Introduction – TV directing – Writing the script and program forms – How to read the script as a director – Camera head, lenses and its function – Camera movement – Shot sizes – Training on camera functions – TV studio contents – Lighting , tricks and lighting effects – Types of microphones – Sound – Shooting (Photography) & TV recording – Master control – TV editing (montage) – Directing regulations & terminology.
R-TV 305  Writing for Radio & TV      
(In Arabic or English)
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]                             
Contents: Introduction – The language of Radio & Television – Program structure – Studying the target audience – Writing script for Radio & TV – Program formats – Comments writing & interview – Discussion programs – Reportage & magazines programs – Feature & documentary programs – Educational programs – Variety programs – Music, quiz & panel games – Applications.
R-TV 306  Television Graphics
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]         
Contents: Introduction – An artistic vision specially used in TV screen – The graphic arts can give special character for each channel according to it specialty it is done by using 3D computer programs specially 3 studio 8 Maya programs it should have a concept and an idea to tell whether used in sports composition or inside different programs. We can simply say that graphic computer is a new vision for TV screen using the new technologies.
R-TV 307 News Gathering & Writing              
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction – News definition – Types of Radio & TV news – News resources – Arabic & foreign news – The structure of  Radio & TV news – Comments – News analyses – Reportage – Feature – Press conferences.
R-TV 308  Video Post – Production
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]                           
Contents: Introduction – Definition of Editing (Montage) principles – How to gather the scenes – Adding  the visual & sound effects – Practical training on editing equipment at studios.
R-TV 309 Broadcast Audience Research              
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction – What is media research? – Research rating – Theories of effects – Methods of data collecting – Observation – Content analysis – Experimental studios – Data analysis – Application – Presentation of final report.
R-TV 310  Principles of Radio & TV Management
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]    
Contents: Introduction – The administrative process elements in the broadcasting establishment: planning, organization, management, follow-up  & evaluation – Development of organization hierarchy for Radio & TV in Egypt – Basics of scientific planning of Radio and TV  establishment – Media planning: definition, components, characteristics, obstacles- Structure of media planning: researchers, training and central authority – The stages of media planning – The media planning in Egypt: application models – Classification of programs as a tool to follow up the media plans – Application models.
R-TV 311  Radio & TV Criticism
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction – Concept of  Radio & TV criticism – Different criticism schools  – Background concerning cinema and theatre criticism – Basics and regulation of radio & TV criticism : choosing the topic – Shooting (photography) – Make-up – Set design – Sound and movement performance – Directing – Watching, evaluating & criticizing the Radio & TV works.
  R-TV 312  Specific Broadcasting Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction - Concept of specific media– Specific channels and its content – The beginning of specific channels: Variety, Culture, Education Manara, News, Drama, Higher Education – Specific broadcasting, Polices and attitudes – Management in the media establishment – The media work elements– Preparation  and presentation – Training and directing – Objective vision for the specific media future.
R-TV 313  Satellite Broadcating Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction – Basics of operating satellite – Arab satellite (Arab Sat) – Egyptian satellite (Nile Sat) – Arab & foreign Radio & TV channels & networks – Governmental and non-governmental (private) satellite – Specific satellite (children – women – elders – music & video clips – news).
R-TV 314 Documentary Program Production
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction – Types of documentary programs – Documentary films – Choosing the topic- Stages of producing documentary programs- Evaluating and criticizing documentary programs – Practical training to produce some documentary programs.
R-TV 315 Entertainment Arts Industry & Business
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction – Concept of entertainment industry – Types of entertainment programs & its production stage: Music, song, quiz programs, game programs, variety programs – Coverage of general parties .
R-TV 316  Set Design
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction to the topic – Concept of set & design – Difference between interior design, set design, stage design and scene design – The design process – Field visit to different studios (News – Drama – etc…)- T.V. cameras and the differences between  them – Theatre characteristics and its’ set design, stage properties, style, composition and design – Scenic design, scenic production techniques and paintings  – Outdoor visits – Colors in the T.V. studios – Costumes, make- up and the relation with the set design – Applications: lands cape , floor plan of a set design – Hoe to set a perspective – Relation between lighting design & set design .
R-TV 317 Intemship (1)
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction – Practical training of Radio & TV performance – Choosing the questions related to the topic – Facing the camera & microphone – Preparing full interview program: writing script – presentation – Shooting (Photography)  – Editing (montage) – directing.


Core Specialisation Courses (9 Courses )
Course No. Course Title Credits Theore-tical Practical Pre-requisite

R-TV 400

Drama Production for Radio & TV 3 2 2  
R-TV 401 Radio & TV News and News Programs Production 3 2 2  
R-TV 402 Techiques of digital visual Editing 3 2 2 R-TV 308
R-TV 403 Digital Effects 3 2 2 R-TV 304
R-TV 404 Makeup for TV 3 2 2  
R-TV 405 Graduation News 3 0 6  

Elective Specialisation Courses (8 Courses )
Course No. Course Title Credits Theore-tical Practical Pre-requisite

R-TV 406

Advanced Television Production 3 2 2 R-TV 301
R-TV 407 Non -Broadcast Television 3 2 2  
R-TV 408 Talk - Show Programms 3 2 2  
R-TV 409 Advanced Audio Production 3 2 2 ART 114
R-TV 410 Internship II 3 0 6 R-TV317
R-TV 411 Interactive TV 3 2 2  
R-TV 412 Virtual Studio 3 2 2  
R-TV 413 Independent Study in Radio & TV 3 3 0  

R-TV 400  Drama Production For R & T.V
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction – Concept of drama – Drama development – Types of drama – The structure of  Radio & TV drama – Choosing the script – Characters – Ascending event (Crishendo) – The climax– Descending event (Dimenwindow) – Critical models on dramatic work at Radio & TV – Writing and analyzing the script – Evaluating the production – Prepare the shooting location & lighting – Directing.
 
 R-TV 401 R&TV News and News Programs Production
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]                            
Contents: Introduction – News Production – Preparing & executing news interviews –News magazine Production – Discussion programs production and its’ type – Feature programs & special news programs production – Using portable camera (ENG – EFB) in producing news and news programs – Using external unit and transmission via satellite S.N.G. - Practical training.
R-TV 402  Techniques of Digital Visual Editing
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction – Practical explanation regarding techniques of digital visual editing linear and non-linear (Adobe Premiere – AVID – HENRY – EDIT BOX)
R-TV 403 Digital Effects
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction – Explanation of the components of trick and effects equipment – Software programs concerning digital effects (Combustion – HAL – AVID)
R-TV 404 Make-up for TV
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]                             
Contents: Introduction – Basics and techniques of make-up for Television taking into consideration the requirements needed for entertainment programs – Make-up and types of skin – Etiquette of make-up – Relation between make-up and lighting – Actor’s make-up requirements during shooting – Learning types of  normal and historical make-up.
R-TV 405 Graduation Project
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction – Each student chooses one of radio or TV program forms – Choosing the topic of the program – Preparing and writing the script – Producing the program in cooperation with his colleagues and exchanging the role – The group works under the supervision of professors and assistants.
R-TV 406  Advanced TV Production
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction – Preparing and producing advanced TV program forms : Mass programs – Talk-show programs – Documentary programs – Training to produce types of advanced programs.
R-TV 407 Non-Broadcast Television 
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction – Preparing and producing educational programs – Distance learning – TV closed circuit – TV home shop – Finance service – Bank transaction – Health care – Security purposes.
  R-TV 408 Talk-Show Programs                Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction – Concept of Talk-Show – History and development – Political Talk-Show programs – Social Talk-Show programs – Entertainment Talk-Show programs – Types of Talk- Show programs – Preparing and executing Talk-Show Programs – Practical training.
up
R-TV 409 Advanced Audio Production               
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction – Regulation of using conversation , music and sound effects – Natural and artificial sound effects – Mixing – Sound editing – Practical training.
R-TV 410 Intemship II  
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction – Training the student how to produce a new program format like: Radio & TV reportage or Radio & TV magazine – The student will produce the whole program starting from writing the script, presentation, shooting (photography), editing (montage), till directing.
R-TV 411  Interactive TV
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction – The operating system of TV cable-Co-axil cable – Open and scramble interactive TV – Internet TV – Interactive TV service: On line buying – Bank transaction – Pay per view (subscription) – Practical training.
R-TV 412 Virtual Studio
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction – Multimedia techniques – Principles of 3D Design : 3D Coordinates and camera movements – 3D design : 3D modeling techniques, basic animation techniques, camera animation, basic shading and lighting – Character design: intro. to Poser5 program, intro. to character movements, & intro. to artificial lighting for the characters – Virtual reality – Application project.
R-TV 413  Independent Study in R&TV       
Cr Hrs: (3) … Contact Hrs : [Lect: 0  Ex: 0 Lab: 0]
Contents: Introduction – contemporary subjects related to the development of radio & TV theories and application: Health culture – Environmental awareness – Crisis Administrative – Media Ethics – Preparing paper research and symposium (seminar) .
Core Specialisation Courses(8 Courses )
 Course No. Course Title Credits Theoretical Practical Prerequisit

 CINE 300

 

Basics of Motion Picture Production

3

3

0

 

 

 

 

 

 CINE 301

Basics of Screen writing

3

2

2

 

 CINE 302

 

The History & Development of Cinema

3

3

0

 

 

 

 

 

 CINE 303

Film Directing I

3

2

2

 

 CINE 304

Basics of Film Sound

3

2

2

 

 CINE 305

Traditional Film Editing

3

2

2

 

 CINE 306

Make-up for Filming

3

2

2

 

 CINE 307

 

Basics of Cinema Photography

3

2

2

 

 

 

 

 


Elective Specialisation Courses (8 courses):

 Course No.

Course Title

Credits

Theoretical

Practical

Prerequisit

 CINE 308

Film Theory

3

3

0

 

 CINE 309

Cinema and The Global Market

3

3

0

 

 

 

 

 

 

 CINE 310

Documentary Film-style Production

3

2

2

 

 

 

 

 

 

 CINE311

Production Design

3

2

2

 

 CINE 312

Film Production Management

3

3

0

 

 

 

 

 

 

 CINE 313

Music of Films

3

2

2

ART 112

 CINE 314

Set Design

3

2

2

 

 CINE 315

Internship I

3

0

6

 

The Content of the syllabus

Cine 300 Basice of Motion Picture production

Contents : Main departments in film production – planning the production - preparations for the production- shooting stage – post  production stage – the artistic process of the film – schedules and other forms used in the production – the role of each of the artistic departments during the three stages of the production – finance – Distributing  

 

Cine 301 Basics of screenwriting

Contents : Understanding the word “Drama” – How the dramatic situation is developed – struggle – personality – the plot – wags of writing a script – sonrses of cinematic stories – treatment – the film script practical training .

Cine 302 The history and development of cinema

Contents: Introduction – the invention of the cinema – illusion of motion pictures – persistence of vision phenomenon – Thomas Edison – Lumeire brothers  - George melies’s  Magician of the cinema – Edwith’s porter inventing editing as we know – griffih’s importance in the development of film style : “Birth of the nation” . soviet Cinema: Kuleshove effect , Pulaski, Eisenstein – Introduction of sound – the most important directors : Chaplin – Orson wells – Hitchcock …..

Cine 303  Film Directing   (1)

Contents: Fundamentals of film directing – Imaginary line – angles of the camera – change of size – examples – Direction of the movement – cutting  rule – personality – examples – Dramatic effect – of angles lenses and sizes – the relationship between the director and : director of photography the set designer and of her key artists – the director and the script – the directors role in writing and rewriting the script . practical training   .

Cine 304  Basics of film Sound 

Contents: Introduction to sound history – steps of sound track recording (pre production stage) – steps of sound track recording (production stage) and (post production stage) – sound track elements: dialogue– music – sound effects – audio cinema systems – non linear systems – audio development into stereo sound– analog and digital  system  – dramatic sound.

Cine 305 Traditional film editing    

Contents: Introduction to the topic – selection – Juxtapositen – elements of transition – training – timing – pacing – rhythm – practical training .

Cine 306 Make – up for filming      

Contents: What is make – up ? historical introduction – developing of make up  in films – the difference between make – up in every day life and film’s make – up the role of make – up in supporting the dramatic effect of the character – normal make – up in films – special effects in make – up : scince fiction finlms – transforming the character from young to old and vice- versa – disguise – burnings – accidents - wounds ……..

Cine 307 Basics of cinema photography

Contents: Technique of cinematography: Introduction to : cinematography - the camera – different equipment used in shooting film – practical training – film lighting : introduction to lighting equipments and materials – the use and the effect of each of them – practical training – composition : introduction – basic aspects – composition in cinematography -  practical training .

Cine 308 Film theory                                         

Contents: Main principles of film theory – major film  schools : school of action – Editing school – school of signs - aesthetics of the expressionistic school – aesthetics of the realistic school – aesthetics of the school of the new wave - the anther’s cinema – trends of criticism in the international cinema - main currents in Egyptian cinema film and the community

Cine 309 Cinema and the Global Market  

Contents: The major studies – the way the majors oprates ,financing and distributing films by the majors independent production companies-  independent  distributors– foreign distribution for the American film- foreign distribution for the Egyptian  film – the effects of the new T.V windows on the  films – industry finance and production .

Cine 310 Documentary film – Style Production

Contents: What is the documentary film ? – the importance of the documentary film – the difference between the production of the documentary film and narrative film – methods of directing  and photographing the documentary film – tools used by the directors (real characters – real places – music - commentary–dialogue…) types of the documentary film: cultural films – guiding films – social films – educational films – scientific films – tourism films – artistic films – sports films – children films – news films .

Cine 311 Production Design  

Contents: Composition of scene and out direction: the difference between art direction and designing – schools of art direction plan of script story board design movement and space in the scene – set color plan personals color plan (personal custom -  accessories props) art direction of special effects – scene processing with applicant programs practical training.

Cine 312 Film Production Management          

Contents: The production crew : the producer the executive producer – the production manager – the production assistants – the role of the executive producer and the production manager in different film stages – the production crew and other film crews – the importance of the relationships between the production manager and the director’s first assistant analyzing the budget – documents and contracts used in the film production – financing and distributing the film practical training .

Cine 312 Music of films

Contents: Music associated with the character – music associated to the Situation – the role of music to prepare for to the incident – mood music – realistic music – the musical film – various examples.

Cine 314 Set Design

Contents: The difference between cinema design and theatre design, set design and scene design – the design process – perspective drawing – drawing a floor plan of a set style, composition and design – colors- scenic design – tools and materials – scenic production techniques.

Cine 315 Internship

Contents: students are divided into groups that represent differents brunches in the production of a film. Student will prepare and shoot a short film under guidance of specialized professors .


Courses of The Second Level :
( Third Term & Fourth Term )

The Student must successfully Pass 12 courses in second academic year as follows :

1- Electing one of the courses (s) he has not studied before in the ' Elective A ' group .

2- Electing 8 out 13 courses from the following ' Elective B ' group .

3- Electing 3 courses from one frome one of the four specialisations provided that (s) he successfully pass the Introduction Course qualifying for joining the specialisation.


Core Specialisation Courses (7 courses):

 Course No.

Course Title

Credits

Theoretical

Practical

Prerequisite

 CINE 400

Lighting & Cinematography

3

2

2

 

 CINE 401

Film Workshop

3

2

2

 

 CINE 402

Film Directing II

3

2

2

CINE 303

 CINE 403

Digital Audio Post- Production

3

2

2

CINE 304

 

 

 

 

 

 CINE 404

Telecine and Color Correction

3

2

2

 

 

 

 

 

 

 CINE 405

Film Analysis and Criticism

3

3

II

 

 CINE 406

Graduation I)roject

3

0

6

 

Elective Specialisation Courses:

 Course No.

Course Title

Credits

Theoretical

Practical

Prerequisite

 CINE 407

Independent Study in Cinema

3

3

0

 

 

 

 

 

 

 CINE 408

Animation Design for Film

3

2

2

 

 CINE 409

Drama Production

3

2

2

 

 CINE 410

Film Post Production

3

2

2

 

 CINE 411

Film Restoration

3

2

2

 

 CINE 412

Film Digital Editing

3

2

2

CINE 305

 CINE 413

Modern Trends in Motion Pictures

3

2

2

 

 

 

 

 

 

 CINE 414

Science Fiction and Fantasy Films

3

2

2

 

 

 

 

 

 

 CINE 415-

Internship II

3

0

6

CINE 315

 

The Content of the syllabus

Cine 400 Lighting and cinematography

Contents: The camera and the way it operates – the difference between the film camera and TV camera – Lenses and there effects – shot size relating to the focal depth of the lenses – Raw films used in cinema: structure – types – sensitivity – color temperature – lighting: lighting aspects- Exposure meters - artificial light and daylight (the difference between them) – technical and artistic  aspects of lighting – kinds of lighting: source- main – fill light – back light ……  light filters .light and shadows .

Cine 401 Film Workshop

Contents: Students are divided into groups each group is supervised by a professor and 2 teaching assistants Each group introduces and idea which is developed to a script. Then the students shoot it under the guidance and supervision of the supervising staff.

Cine 402 Film Directing ( 2)

Contents: Planning the movement : actors and camera – fundamentals of composition in the cinematic frame: traditional basics – centre of attention – Balance – Superiority – similarity – the director and the sound track: silence – dialogue – music – effects . Aesthetics of the frame – visual transition – dramatic lighting – practical training .

Cine 403 Digital Audio Post Production 

 

Contents: What is “audio post- production- illustrating the digital system- practical training using the new technology in sound Editing- the transformation from the analogue system to the digital system .

Cine 404 Telecine and color

Contents: Basics of film laboratory –  methods  of colour correction – transformation from film to video – correction during transformation form the negative – co lour  correction during copying from the final print .

Cine 405 Film analysis and criticism 

Contents: Different critical schools in filmmaking – different film genre – famous directors and there works that shows their ways of expressing their excellence – viewing films that represents different artistic schools and analyzing it according to: the script – Directing – cinematography set. designing – Music ….. emphasizing an the artistic and dramatic aspects – the master scene of the film is analyzed shot by shot .

Cine 406 Graduation Project

Contents: Forth year students are divided into groups. Each group consists of: script writer – director – cinematographer  Production manager _ Editor – Sound engineer. Groups are supervised by staff of professors starting from planning the production till the production is finished After all films are finished and ready, they will be viewed by a committee of professors .

Cine 407 Independent studies in cinema    
Contents: The student choses a subject which discuses one of the activities in the film industry. The student will write a paper discussing the subject of his interest not less than 25 pages, under the guidance and supervision of a professor .
Cine 408 Animation             

Contents: Story – story board – layout – character design– animation 2D and 3D– visual effects– computer soft-wore .

Cine 409 Drama production  

Contents: How to deal with a  script – types of film script – developing the literary property to a script from the director’s point of view – script canalizing constructing the dramatic personality -  ways of telling the story – practical training .

Cine 410 Film post Production  

Contents: Choosing the elements of the sound track- the effect of the film genre on the elements of the sound track- the final print mixing – old and new ways in editing – negative editing – standard print .

Cine 411 Film Restoration  

Contents: Different sizes of films and the differences – Ways to overcome the defects in the film’s negative and the loss of frames – ways to restore the original negative and making a new negative- best ways to store films.

Cine 412 Digital Editing 

Contents: Processing the film- collecting the negative- Telecine: transforming the negative into vides tape- steps of digital sound – editing stage- sound mixing stage – cutting the negative- printing the standard print .

Cine 413 Modern trends in Motion Pictures

Contents: New currents in the Contemporary cinema – makers in contemporary cinema- similarity and differences in different film elements .

Cine 414 Science fiction and fantasy films

Contents: Metaphysics – elements of effects in science   fiction films – techniques used in science fiction films- historical developing of fantasy and science fiction films – viewing variety of films represents all scools .

Cine 415 Internship    

Contents: The student will have another chance to experience a full practical project. Students will be divided into two groups . each group will be supervised by a professor and two teaching assistants. In this stage the student will be able to discover his real talent and choose the profession he is realy interested in The supervising staff will guide and help students in their choice .

Core Specialisation Courses (9 courses)

 Course No.

Course Title

Credits

Theoretical

Practical

Prerequisite

 ADVR 300

Creative Strategies in Advertising

3

3

0

 

 

 

 

 

 

 ADVR 301

Computer Software Application in Advertising

3

2

2

 

 

 

 

 

 

 ADVR 302

The Art of Advertising

3

2

2

 

 

Writing (Arabic)

 

 

 

 

 ADVR 303

Television Advertising

3

2

2

 

 ADVR 304

Print Advertising

3

2

2

 

 ADVR 305

Editing Techniques in

3

2

2

 

 

Advertising Production

 

 

 

 

 ADVR 306

The Art of Advertising

3

2

2

 

 

Camera Shooting I

 

 

 

 

 ADVR 307

Directing Television Advertising

3

2

2

 

 

 

 

 

 

 ADVR 308

Advertising Economics

3

3

0

 


Elective Specialisation Courses (10 courses)

 Course No.

Course Title

Credits

Theoretical

Practical

Prereauisite

 ADVR 309

Management of Advertising Production

3

2

2

 

 

 

 

 

 

 ADVR 310

The Internet Advertising

3

2

2

MMI 200

 ADVR 311

Radio Advertising

3

2

2

 

 ADVR 312

Outdoor Advertising

3

2

2

 

 ADVR 313

Special Topics in Advertising

3

3

0

 

 ADVR 314

Social Marketing

3

3

0

 

 ADVR 315

Events Management and Marketing

3

2

2

 

 

 

 

 

 

 ADVR 316

Communication Skills

3

2

2

 

 ADVR 317

Direct Marketing

3

2

2

 

 ADVR 318

Internship I

3

0

6

 

The Content of the syllabus

ADVR 300
Creative Strategies in Advertising

Contents: Upon successful completion of this course, the student should be able to  make a creative execution of creative Ad message ,insure that  the advertising message should communicate with target audience effectively, and Implementing these strategies into print, TV & other Ads. The student have to study the creative process in advertising (Immersion, digestion, incubation, illumination and verification.), and how to be effective creator. The course covers  the Content strategy, creative strategy statement, approaches to attract attention and influence feelings, creativity  advertising strategies, the stages of the creative strategy , and  the  measurements for effective creativity in advertising.

 

ADVR 301
The Use of Computer software application  in Advertising  

Contents: The course covers the use of computer in the in developing a creative design.. It is based on identifying the advertising production through different media . Learn how to think in a creative way & to use the computer to solve problems & as a brain storming tool. Use Photoshop program & be able to do a complete design using different tools in this program. Understand the importance of every element of the design & how the computer helps in every element first separately & collectively.

ADVR 302
The Art of Advertising Writing (Arabic)

Contents: This course aims to studying of advertising message (content, composition, and meaning) in both print & TV media. The students study all aspects concerning Stages of psychological interaction, Psychological of advertising Communication, and its effects on advertising message writing. Students have to write of numerous groups of Egyptian & foreign advertisements Contents of advertising message.

ADVR 303  
Television Advertising

Contents: Characteristics and distinctive qualities of television as means of advertising; phases and constituents of television production process; technical forms of advertising in television, various types of advertising; aims of advertising for advertiser and the public; preparation and writing of television advertisements; ethics of commercial

ADVR 304
Print Advertising                                        

Contents: This course introduces the different formats of advertisements in print.  The course deals with  the Characteristics and distinctive qualities of print media as means of advertising; phases and constituents of print  production process; technical forms of advertising in print media , various types of advertising; aims of advertising for advertiser and the public; preparation and writing of print advertisements.  The course focuses on the basics of editing and producing the different types of advertisements including newspaper, magazine, and other print media  advertisements.

ADVR 305
Editing techniques in Advertising Production

Contents: Introduction to cinema editing – Analog and digital editing – nonlinear editing – visual and sound effects – Dramatic and esthetics of sound and picture – primary editing – final cut – color correction .

ADVR 306
The Art of Advertising camera shooting 1

Contents: This course deals with the primary elements of camera shooting in TV & print advertisements. It is based on identifying the technical and psychological aspects  of using camera advertising production through different media . The course focuses in many topics such as , the artistic side of the advertisements , the advertisements picturing , and  applying theoretical thinking to practical methods for advertising of different products.

ADVR 307
Directing Television Advertising      

Contents: Script writing – story board – casting directing & preparing of  shutting location – the rule of Graphics – directing of sound track – art directing– visual and sound effects – final cut – practical training .

ADVR 308
Advertising Economics                                    

Contents: This course studies the relation between advertising and economics activities in society, discusses the positive and negative effects of advertising on supply and demand on the market itself and its consuming rates, the relationship between advertising expenses and the economic statutes of the organization, and advertising’s effects on sales and profits.  Also this course explains the basics entrances and styling to determine the advertising budget.

ADVR 309
Management  of Advertising Production

Contents: This course introduces the concept of making effective production of advertising in print & Audio visual media. Upon successful completion of this course, the student should be able to know how to plan  advertising production , how to design and direct the advertising materials effectively , and how to use latest production technology.

ADVR 310
The Internet Advertising

Contents: Upon successful completion of this course, the student should be able to  Knowing well the e-commerce activities and its local & global implementation, defining appropriately Web Audiences, user scenarios,user requirements, and designing &execute internet advertising campaigns .  To ensure that the students have to cover many topics : E-commerce (definition, advantages, evolution , problems, devices, &media), direct marketing ,and Interactive Features Matrix. The course also covers internet  advertising  features , advantages , risk , internet  advertising  types, designing internet  advertising and web promotion & evolution.

ADVR 311
Radio Advertising

Contents: The course covers the development of radio, radio advertising, and characteristics of radio ad., Characteristics and distinctive qualities of radio as means of advertising; phases and constituents of radio production process; technical forms of advertising in radio, various types of advertising; aims of advertising for advertiser and the public; preparation , writing of radio advertisements. , and how to plan for advertising campaign in radio.

ADVR 312
Outdoor Advertising                  

Contents: The course covers the development of outdoor advertising, and characteristics of outdoor ad., Characteristics and distinctive qualities of outdoor as means of advertising; phases and constituents of different outdoor types production process; technical forms of  outdoor advertising, various types of  outdoor advertising; aims of advertising; preparation , materials , and writing of outdoor advertisements.

ADVR 313
SPECIAL TOPICS IN ADVERTISING

Contents: This course selects a special topic relating to the concepts and practices of advertising for discussion and extensive analysis throughout the course. Students do in-depth research and discussion on the selected topic under the supervision of the course instructor . This course introduces students to advertising text and research materials as published in books, journals and other publications.  The objective is to help students acquire basic advertising terminology and enable them to use reference materials in their study program.

ADVR 314
Social Marketing

Contents: This course introduces the concept of social marketing as a technique for promoting non-commercial ideas pertaining to the environment, health, population, and traffic safety using commercial marketing methods and approaches.  It also seeks to relate this concept to the practice of communications studies.

ADVR 315
Events Management &Marketing 

Contents: This course deals with the management & marketing activities of exhibitions ,fairs ,and special events . The course explains how to manage local  & international exhibitions, commercial meetings , conferences and events. 

ADVR 316
Communication Skills                                             

Contents: This course deals with the communication skills as a tool to success in advertising field .the course contains studying of speech, listening , expression,  and  persuasion skills.

ADVR317
Direct marketing                   

Contents: This course deals with system of marketing in which organizations communicate directly with target customers to generate promptly response. The course covers both one to one and  B2B marketing, objectives of direct marketing, direct marketing media design  (Direct mail ,catalogs , Tele-shopping, telemarketing ,electronic tele-shopping videotex, Internet marketing)

ADVR 318
Intemship in Advertising (1)

Contents: This internship provides the student with the basic practical skills for planning & executing advertising campaigns.  The training includes establishing  practical advertising models.  It enables the student to deal with different types of audio and television ads.


The Fourth Level :

(Seventh Term & Eighth Term).

The student studies 12 of the following courses :

 Core Specialisation Courses (5 courses)

 Course No.

Course Title

Credits

Theoretical

Practical

Prerequisite

 ADVR 400

The Art of Developing

3

2

2

 

 

Creative Advertising

 

 

 

 

 

Formats

 

 

 

 

 ADVR 401

Planning of Advertising

3

2

2

 

 

Campaign

 

 

 

 

 ADVR 402

Advertising Research

3

0

6

 

 ADVR 403

The Art of Advertising

3

2

2

ADVR 306

 

Camera Shooting 11

 

 

 

 

 ADVR 404

Integrated Marketing

3

2

2

 

 

Communication

 

 

 

 

 ADVR 412

Graduation Project

3

2

2

 


Elective Specialisation Courses (6 courses)

 Course No.

Course Title

Credits

Theoretical

Practical

Prerequisite

 ADVR 405

Principles of Public Relations

3

2

2

 

 ADVR 406

The Art of Promotion

3

2

2

 

 ADVR 407

Consumer Behavior

3

3

0

 

 ADVR 408

Advertising Management

3

2

2

 

 ADVR 409

Global Advertising

3

3

0

 

 ADVR 410

Internship II

3

 

6

 

The Content of the syllabus

ADVR 400
The Art of Developing Creative Advertising

Contents: The different demo formats – the common elements between demo – format and the program character – relation ship between demo – format and program subject – duration of demo – format and its relation ship with program’s form – the general demo – format and the individual one – practical training .

ADVR 401
Planning of Advertising Campaigns   

Contents: This course introduces the concept of advertising campaigns and the major trends in management of advertising activities around the world in print&T.V. media.  It also reviews the major managerial functions required for any advertising efforts and techniques for developing advertising management. it also deals with budgeting , message, media planning .

ADVR 402
Advertising Research

Contents: Upon successful completion of this course, the student should be able to  Know well the scientific method of mass communication research,  types and research methods in advertising ; steps of preparing advertising researches; methods of data collection from primary and secondary sources; advertising information systems , advertising evaluation; introduction to mass communication statistics, research report writing .

ADVR 403
The Art of Advertising camera shooting

Contents: This course includes an introduction to photography; the camera and its kinds & accessories; lenses, speeds, printing paper, film varieties. It also focuses on the picture as a means of non-linear visual communication; elements of a good film; and the press photograph, including its varieties and sources.  Practical exercises in camera using & case studies.

ADVR 404
Integrated Marketing Communication        

Contents: This course introduces the Integrated Marketing Communication "IMC approach  to ensure to give customer consistent message  by  represent improvement to traditional  method of treating the various communication elements as separate activities . the study includes all  IMC mix ,advertising, personal selling, sales promotions , direct marketing , and public relations.

ADVR 405
Principles of  Public Relations  

Contents: Topics discussed in this course include the concept of public relations, its relations with other areas of communication, its role in contemporary institutions, its various applications, its organization and personnel, its media tools, and the methods used in studying the general public. Administrative and organizational aspects of public relations bodies in public and private institutions and qualitative study of the public with whom these institutions deal; ways and means of communications used by institution to improve their image within the public; emphasis or human relation philosophy in administration .

ADVR 406
The Art of Promotion                

Contents: This course deals with some practical applications of marketing communications concerning the sales promotions materials . the student have to learn how to plan, design, and distribute  sales promotion materials such as coupons, contests, promotional gifts, offers, on shelf merchandizing .

ADVR 407
Consumer Behaviour

Contents: This course deals with consumer behavior and its effect on communication & advertising process.  The course topics includes environmental & psychological variables concerning consumer , buying decision making process .

ADVR 408
Advertising Management

Contents: This course introduces the concept of advertising campaigns and the major trends in management of advertising activities around the world in media organizations.  It also reviews the major managerial functions required for any advertising efforts and techniques for developing advertising management

ADVR 409
 Global Advertising

Contents: This course deals with the advertising activities globally . It covers: the relation between advertising activities and international environmental variables and the effect of marketing and cultural variables in the global advertising campaign planning. Global advertising cases will be provided.

ADVR410
Internship in Advertising (2)   

Contents: This internship includes practical skills needed for the  advertising operations of  print , audio, and TV media. It includes training into  television studios.   Trainees are also involved in presenting different advertisements inside and outside . This internship enables students to acquire professional skills in advertising production at one of the local advertising agency.  Students prepare scripts, design advertisements .

ADVR 412
Graduation Project

Contents: It is a practical and applied course in advertising. This course enables the student to practice their skills of designing, directing, criticizing and analyzing when producing some forms of audio, video ,and printed materials or writing a plan for a predictable crisis facing the organization.

Core Specialisation Courses (9 courses)

 Course No.

Course Title

Credits

Theoretical

Practical

Prerequisite

 MMI 300

Introduction toCommunication &Information Technology

3

2

2

 

MMI 301

Expressional Art and Color Concept

3

2

2

 

MMI 302

Interactive Media

3

2

2

 

 MMI 304

3 D Graphics for Multimedia

3

2

2

 

 MMI 305

Graphic Design forMultimedia

3

2

2

 

MMI 306

Digital Photography

3

2

2

 

 MMI 307

Video and Sound Editing

3

2

2

 

 MMI 308

Multimedia Design andProgramming

3

2

2

 

 

 

 

 

 MMI 309

Multimedia Information Retrieval

3

2

2

 

 

 

 

 


Elective Specialisation Courses (7 courses)

 Course No.

Course Title

Credits

Theoretical

Practical

Prerequisite

 MMI 312

Internship I

3

0

6

 

 MMI 313

Virtual Communities on The Internet

3

2

2

 

 

 

 

 

 MMI 314

Electronic Commerce Fundamentals

3

2

2

 

 

 

 

 

 MMI  315

Testing Electronic Application

3

2

2

 

 

 

 

 

 MMI 316

DVD Authoring

3

2

2

 

 MMI 317

Writing for The Web in English

3

2

2

 

 

 

 

 

 

 MMI 3111

Internet Laws and Regulations

3

2

2

 

 

 

 

 


The Content of the syllabus

MMI 300
 Introduction to communication and
 Information technology

Contents:  The course contain the basic concepts and definitions of communication and information technology and its innovations, this is beside technology issues, information and communication technology tools and resources and Capabilities -  limitations of (ICT) - Implications of (ICT) to development - The social impact of (ICT).

 

MMI 302
Interactive Multimedia                       

Contents:  Advanced level 3D computer modeling and animation - focusing on 3D Character Animation - Facial modeling and Texturing - Body Modeling - Body Motion - Hair Design - Cloth Design and Dynamic Cloth Simulation – Compositing human models - Shading Network - more on Shading Network.

MMI 304
Three-dimensional Design

Contents:  Intermediate level 3D computer modeling and animation - focusing on 3D Character Animation - Body Modeling - Body Motion - Hair Design - Cloth Design and Dynamic Cloth Simulation – Compositing human models - Shading Network - more on Shading Network.

MMI 305
Graphic Design for Multimedia

Contents:  Introductory level 3D computer modeling and animation - focusing on fundamentals of computer generated animation - Polygonal Modeling - Nurb Modeling - Subdivision Modeling - Key frame Animation - Path Animation - Trax Editor - Shading Network - Video and Sound Editing - Final Project

MMI 306
Digital Photography                               

Contents:  Learning how to use digital cameras to make images from different views, adjusting images properties after being taken using Photoshop CS and Adobe premier and learning image components and how to affect these components - Basics of using digital cameras - Taking pictures with digital cameras.

MMI 307  
Digital Video and Sound Editing

Contents:  Intermediate level Digital and Sound Editing - focusing on 3D Computer Animation movie compositing with life action and effects Principles of Digital Imaging- Digital Image Processing - Simple Compositing Tools-  Hierarchical representation of a shot- Digital Image resizing, cropping, viewing  in addition to sound Editing .

MMI 308
Multimedia Design and Programming

Contents:  Is to enable students to use MEL script in Maya - create objectives with it instead of using the graphical user interface - doing animation with Maya MEL scripting - How to adjust lights and textures using MEL script - How to make a motion path animation with MEL script - How to make camera animation with MEL script - other topics.

MMI 309
Multimedia Information Retrieval

Contents:  Basic concepts and definitions of multimedia information retrieval, basic concepts about OS – how to extract information and features from an image or a sound – how to make a query for an image in a database – basic features for an image a sound

MMI 312
Internship I

Contents: To teach students the practical applications of the multimedia and internet subjects -  To make students share in designing and implement pilot projects in multimedia and internet websites -  how to market the output product - Define the steps for training projects analysis - Implementing the analysis phase for the project - Project software implementing - Project software testing

MMI 313
Virtual Communities on the internet

Contents:  The course contains virtual society on the internet; examples of these societies are internet cyber space, discussion groups, news groups, e- learning virtual composes, schools - voice over internet protocols. Virtual society objectives, design considerations, and applications

MMI 314
Electronic Commerce Fundamentals

Contents:  Basic concepts and definitions of electronic commerce (E.C) - detailed overview of the concepts used in using business electronically - electronic Exchange using smart cards - marketing on the internet - Retailing in e- commerce - Internet consumers, e- service - Advertisement in e- commerce - E Marketplaces – e-Commerce security - Electronic payment.

MMI 315
Testing Electronic Applications

Contents:  The course contains the basic concepts and definitions of electronic application systems - Project application design phase - Defining the application schedule and who will do what - how to implement an electronic application system and its system development life cycle. Steps & tools to test an electronic application - Quality assurance testing

MMI 316
DVD Authoring  

Contents:  This course gives an introduction to DVD technology & its introduction process also give some information about producing DVD magazines- Capturing audio and video - Managing content for a DVD project - Using non-linear editing tools - Performing quality compression - Optimal video compression

MMI 317 Writing for the web in English

Contents:  The basic concepts and knowledge for writing for the web in English  revising English rulers previously studied – making reports from different TV channels and web sites about topics defined by the doctor – translating between Arabic and English reports- making websites including collected reports using HTML and front page – making websites interactive and animated  .

MMI 318
Internet laws and regulations

Contents:  The syllabus contains the important definition for the internet laws and regulations and the explanation for each definition that are used in the electronic business. Contains the laws and regulations used nationally, regionally and internationally, introduce electronic signature and electronic contracts and the legality of using it and how to litigate with it and the responsible authority for using the signature. Protecting author rights, protecting consumer rights, How to deal with electronic crimes


Courses Listings :

Radio & television Production Department

The Fourth Level ( Seventh Term & Eighth Term ): The student studies 12 courses as follows :

Core Specialisation Courses (6 courses)

 Course No.

Course Title

Credits

Theoretical

Practical

Prerequisite

 MMI 400

Introduction to Data Base

3

2

2

 

 

Systems

 

 

 

 

 MMI 1401

Web Design and

3

2

2

 

 

Programming

 

 

 

 

MMI 402

Management & Development

3

2

2

ART III

 

of Web casting Projects

 

 

 

 

 MMI 404

Web casting

3

2

2

 

 MMI 407

Java Programming and

3

2

2

 

 

Application

 

 

 

 

MMI 419

Graduation Project

3

0

6

 


Elective Specialisation Courses

 Course No.

Course Title

Credits

Theoretical

Practical

Prerequisite

 MMI 405

 

Advanced Graphic Communication

3

2

2

 

 

 

 

 

 MMI 406

 

Internet programming (Java Script Language)

3

2

2

 

 

 

 

 

MMI 409

Independent Studies

3

2

2

 

 MMI 408

 

Web Design II (Dream Weavers)

3

2

2

 

 

 

 

 

MMI 412

Internet Ethics

3

2

2

 

MMI 413

Internship

3

0

6

 

 MMI 414

Internet Journalism

3

2

2

 

 MMI415

Information Society

3

2

2

 

 MMI 416

Multimedia and Security

3

2

2

 

 MMI 417

 

Virtual Reality and Telepresence

3

2

2

 

 

 

 

 

 MMI 418

Information Systems

3

2

2

 

 

Development