|
- Media Intro
- Level 1 & 2
- Radio & TV
- Cinema
- Advertising
- Multimedia and Internet
Transfer students
I. Transfer of students from a university or higher institute recognized by the Ministry' of Higher Education may be made provided the Academy's admission conditions be met.
2. Transfer credit for students in the two pre-specialization years shall be evaluated and awarded by the Academy's Vice-Dean for Educational Affairs, and in the two specialization years by the relevant scientific department on condition that the previous estimate not be less than 'Gqod' (C); that the content of the number of credit hours be equivalent to its counterpart in the study plan of the specialization to which the student will be transferred and that no more than four years should have elapsed on success in the course. Transfer credits will not be incorporated into the calculation of the Academy's Grade Point Average (GPA). This also applies to students who register in and study some courses outside the Academy, i.e. in foreign universities, on condition of the prior consent of the Academic Advisor, the Department Council as well as the endorsement of the Academy's Dean.
3. After the endorsement of the Academy's Dean, a student may transfer from one specialization into another if (s)he meets the rules of admission into the scientific specialization required for such transfer, the availability of places and the approval of both the council of the department transferred from and the council of the department transferred to. Transfer procedures are made during the Addition Period. |
Study system in media science
I. Study in the IAEMS is based on the credit-hour system (144 credit hours). A credit hour is a single one-hour theoretical lecture that continues over sixteen weeks and is equivalent to two practical hours in a week for labs, practical training and workshops.
2. The academic year consists of two main academic terms (Autumn, Spring) according to the calendar endorsed by the Academic Council. A two-week mid-year vacation occurs in between the two terms.
3. The Academy may suggest an intensive academic term during the summer months, called the 'Summer Course'. The academic load of this term ranges between three to six credit hours, which can be increased to nine credit hours provided the student graduate in the same term.
4. A student can sign up for the academic courses at the outset of every academic term according to the Academy's study agenda. A student's standard quota is 18 credit hours weekly (six academic courses) and may increase to 21 credit hours if (s)he scores a Grade Point Average (GPA) of 3.5 upwards in the academic term that preceded the term in which the registration is conducted, or if such increase is required by the student's academic plan with the intention of graduation in the same academic term.
5. If a student scores a GPA of less than (2),(s)he receives an academic warning and his/her academic rate shall be reduced to (12) credit hours (four courses at most).
If (s)he fails to score a GPA of (2) at least in the subsequent academic term, (s)he receives a second academic warning and his/her academic rate will drop to (9) credit hours (three courses).
6. If a student successfully passes a course(s)he previously failed, his/her GPA will be calculated on the basis of the estimate (s)he achieved after his/her re-taking of the course. If a student re-joins a course which (s)he previously succeeded in with a 'Pass' (D) estimate so as to improve his/her GPA, both the first and second estimates will be written down in his academic register. His/her GPA will be calculated on the basis of the last estimate (s)he achieved, on condition this not exceed three courses during his/her period of study at the Academy.
7. The English language is the Academy's main educational language, except for some courses which the Academic Council decides that they be studied in Arabic, together with some courses that are presented in Arabic or in second fo~eign language within the framework of elective courses. Answering examinations shall be in the language in which the course has been taught. The student has the right to answer exams in Arabic or in English with the approval of the course teacher and endorsement of the Academy's Dean.
8. Regularity in Study: A student regularly attends theoretical lectures and applications of the courses in which (s)he has enrolled with a minimum of 75%. If the student's absence percentage is more than 10% of the number of theoretical and practical hours, (s)he receives the first warning; if the percentage reaches 20%, (s)he receives a second warning. If the student's absence percentage is 25% upwards of the number of theoretical hours and applications, (s)he will be considered as having failed in the course and will be assigned a 'Failed' (F) estimate in his/her academic register, which will be calculated in his/her term GPA and cumulative GPA. The Department Council Head may, in the specialisation stage, consider the student as having withdrawn from the course without failure if the student files a compulsive excuse accepted by the Academic Advisor and endorsed by the Department Council and the Academy's Dean. |
Evaluation
1. A student's academic register represents the document containing his/her academic attainments. It contains the courses that (s)he has completed, the estimates (s)he obtained in every course, the term GPA and cumulative GPA. This document is endorsed by the Academy's Dean and stamped by the Academy's seal.
2. The term rate is calculated by adding all the points scored by the student in the courses (s)he studied and dividing them by the number of the courses in the academic term. The Grade Point Average (GPA) is calculated according to the average of the estimates scored in all the previous academic terms.
3. Each academic course is assigned 100 marks, distributed as follows:
50 marks for term work, which break down into: 10 marks for attendance and participation, 20 marks for term work and 20 marks for the mid-term examination.
The other 50 marks are allocated to the final examination. The Academic Council may set other criteria for the marks distribution of some courses of applied nature.
4. A student's estimates in courses are calculated as follows:
Percentage in Course |
Estimate Symbol |
Values or Number of Points |
| 90% upwards |
A |
4 |
| From 87% to less than 90% |
A- |
3.7 |
| From 84 % to less than 87% |
B+ |
3.4 |
| From 80% to less than 84% |
B |
3 |
| From 77% to less than 80% |
B- |
2.7 |
| From 74% to less than 77% |
C+ |
2.4 |
| From 70% to less than 74% |
C |
2 |
| From 67% to less than 70% |
C- |
1.7 |
| From 64% to less than 67% |
D+ |
1.4 |
| From 60% to less than 64% |
D |
1 |
| Less than 60% |
F |
- |
5. The Grade Point Average(GPA)and graduation estimates are evaluated as follows:
| Final Cumulative GPA |
Estimate |
| 3.50 upwards |
EXCELLENT |
| 3 to less than 3.50 |
VERY GOOD |
| 2.50 to less than 3 |
GOOD |
| 2 to less than 2.50 |
PASS |
| less than 2 |
FAIL |
Students who have met all the graduation prerequisites with a GPA of 3.60 or more will be conferred the First Degree of Honours (summa cum laude) and those who scored a GPA starting from 3.40 and less than 3.60 will be granted the Second Degree of Honours (magna cum laude) provided that they have not failed in any course during their study at the Academy. .
6. The Academic Council endorses the results of the examinations of the academic terms. The Ministry of Higher Education endorses the results of final Bachelor's Degree examinations upon the Academic Council's recommendation. A student's results will not be announced unless (s)he has fully paid the tuition fees and the additional fees. The lAMS writes out provisional certificates to the lAMS graduates, signed by the Academy's Dean and ratified by the Ministry of Higher Education pending issuance of the original certificates which are endorsed by the Minister of Higher Education.
7. Administration of Examinations: The Academy's Dean is the general chairman of the promotion (i.e. freshmen, sophomores and juniors) and bachelor(i.e. seniors) examinations and is fully responsible for organising all the procedures related to the examination process, which is held according to the relevant regulating rules.
The Vice-Dean of related jurisdiction is the Dean's deputy. Examination committees are formed according to related organizing rules. Such formation is endorsed by the Academy's Dean and reported to the Ministry of Higher Education.
The lAMS notifies the department concerned at the Ministry of Higher Education of the dates of examination at least one month in advance as well as the names of students listed in the examination for endorsement. |
Graduation
I. A student obtains a Bachelor's Degree in Media Sciences in one of the four specialisations after having earned 144 credit hours (48 academic courses).
2. Students are classified into four levels according to the number of hours taken as follows:
- The first level: where the student is considered at the level of the first academic year (freshman) when getting admitted into the Academy.
- The second level: where the student is considered at the level of the second academic year (sophomore) when (s)he has successfully earned 36 credit hours.
- The third level: where the student is considered at the level of the third academic year Uunior) when (s)he has successfully taken 72 hours.
- The fourth level: where the student is considered at the level of the fourth academic year (senior) when (s)he has successfully taken 108 credit hours.
- A student is granted the Bachelor's Degree after having successfully taken 144 hours.
3. Academic courses are staggered into two main stages:
First: The Pre-specialisation Stage:
- 6 core courses = 18 credit hours 6 x 3 = 18 credit hours
- 7 out of 12 elective courses from 'Elective A' group 7 x 3 = 21 credit hours
- 8 elective courses in 'Elective B' group 8 x 3 = 24 credit hours
- The total number of required courses in the pre-specialisation stage is:
21 x 3 = 36 credit hours.
Second: The Specialisation Stage:
Academic courses in each scientific section are distributed as follows:
- 15 core courses 15 x 3 = 45 credit hours
- 12 out of 17 elective courses 12 x 3 = 36 credit hours
- The total is 27 courses x 3 = 81 credit hours.
4. A student can elect three courses at most (9 credit hours)outside his/her specialisation.
These courses will be included among the elective courses of his/her major.
|
Core Courses ( 6 Courses ) |
Course No. |
Course Title |
Credits |
Theore-tical |
Practical |
Pre-requisite |
ENGL.101 |
English Lang |
3 |
2 |
2 |
|
ENGL.102 |
Translation ( Media ) |
3 |
2 |
2 |
|
ARAB.103 |
Arabic Lang |
3 |
3 |
0 |
|
MDA 104 |
Intro.to Mass Communication |
3 |
2 |
2 |
|
COMP &INTRO. 105 |
Intro.to Computer and Internet |
3 |
2 |
2 |
|
COMP &INTRO. 105 |
Computer and Internet Application adv |
3 |
2 |
2 |
Comp105 |
Elective Courses " Elective A" The Student elects 7 our of the 12 following courses : |
Course No. |
Course Title |
Credits |
Theore-tical |
Practical |
Pre-requisite |
PSY 107 |
Basic of psychology |
3 |
3 |
0 |
|
PSY 108 |
Scientific Thinking |
3 |
3 |
0 |
|
MKT 109 |
Principles of Marketing |
3 |
3 |
0 |
|
BUS 110 |
Basic of Business Administration |
3 |
3 |
0 |
|
ART 111 |
Basic of Design |
3 |
2 |
2 |
|
ART 112 |
Basic of Music |
3 |
2 |
2 |
|
ART 113 |
Basic of Arts |
3 |
2 |
2 |
|
ART 114 |
Basic of Sound |
3 |
2 |
2 |
|
ART 115 |
Basic of Graphics |
3 |
2 |
2 |
ART 111 |
MDA 116 |
Media Ethics |
3 |
3 |
3 |
|
MDA 117 |
Media & Society |
3 |
3 |
3 |
|
MDA 118 |
Media & Politics |
3 |
3 |
3 |
|
The Content of the syllabus
Engl 101 English Lang
Cr Hrs: (4) … Contact Hrs : [Lect: 3 Ex: 2 Lab: 0] |
| Contents: Writing Paragraphs : essentials of paragraph – Coordination - Introduction to the writing process + TOEFL listening as essay Writing: Limiting or choosing a topic, Clarifying the Purpose, preparing an outline, using notes, write the essay conclusion – writing assignments : (1) writing an adventure story, (II) writing a narrative . |
|
Engl 102 Translation (Media)
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0] |
| Contents: Introduction to basic of translation – Translate from foreign languages (English – French) to Arabic language – Translate from Arabic language to English and French language using Dictionary – Visiting news agencies via internet- Media terminology – Make mini – research & present it in class, to gain general knowledge about the Int’l organizations and authorities . |
|
ARAB 103 Arabica Lang
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0] |
| Contents: Introduction about the importance of Arabic Language (mother tongue) in our life and practice– Sentence structure: clause, ad verbal, adjective– The writing process of Arabic essay: essentials of paragraphs and coordination – Analyzing poets linguistically & literaturely – Redundancy linguistic mistakes– overview contemporary Arabic literature. |
|
ADA 104 Int. to Mass Communication
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 0 Lab:0 ] |
| Contents: Introduction to topic – Defining Communication – verbal and nonverbal comm. - Communication models: linear and nonlinear models – Components of comm.. process – Factors of active communication – Manifest versus latent functions of the mass media – Societal functions of the media – Individual functions of the media – The development of themedia – Journalism and news agencies – Cinema – Radio & television - The new media . |
|
Comp. 105
Intro. To computer & Internet
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 2 Lab: 0] |
| Introduction to the topic – Basic concepts of computer in media and daily life – Types of computers and computer software – Data representation – computer hardware components - Basic elements and units of central processing unit (CPU)- Input / output devise storage – Programming principles– Programming languages- Program design techniques– Computer peripherals– Introduction to networking LAN–WAN Components– Internet usage. |
|
Com 106 Computer & Internet Application
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 2 Lab: 0] |
| Contents: Introduction to the topic – Basic concepts of computer applications in media, e- learning, e-business – computer applications on internet - Computer applications on video conference - Internet access tools – Computer applications on electronic learning – A clearer look at tcp 1ip – Physical layer concepts- modem & modulation concepts – Internet access from home – Local area networks LAN – Wide area networks WAN – Client / Server computer applications. |
|
Psy107 Basics of psychology
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0] |
| Contents: Introduction to the topic – Define psychology– Psychology’s branches & methodology – Attention and perception – Motivation, thinking and solving problems – Intelligence, personality and public opinion – Relationship between psychology and media modern psychology- Application of psychology on media. |
|
PSY 108 Scientific Thinking
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0] |
| Contents: Introduction to the topic–What’s thinking, definition and strategies – Intelligence and thinking– Multiple thinking–Emotional intelligence– Thinking and learning strategies– Scientific thinking– Creative thinking – Critical thinking – Problem solving techniques. |
|
MKT 109 Principles of Marketing
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0] |
| Contents: Introduction to the topic – Marketing profitable customers’ relationship – Strategic planning: the marketing process – Marketing in the digital age – Marketing environment – Managing marketing information–Consumer markets, consumer buyer behavior – Segmentation , targeting and positioning – Product, service, and brand strategies – Pricing consideration, approaches – Marketing channels, supply chain management – Integrated Marketing communication strategy. |
|
BUS 110 Business of Administration
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0] |
| Contents: Introduction to the topic – What is business- Business and it’s environment– Factors of production and organization resources– What is management – Level of management or management pyramid – The management functions – Relationship between management levels and skills – Planning (steps in the planning process)- Strategic and operational planning – Setting goals – Management by objectives (MBO) – Organizing and staffing – Directing and controlling. |
|
ART 111 Basics of Design
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0] |
| Contents: Introduction to the topic – The meaning of design – The main elements of design – The several forms of design – The vision theory – The color theory – The movement theory – The sound theory – Design in T.V., Cinema, MMI – The use of the story board – Advertising as a visual element in design – The ethics of design in its several forms. |
|
ART 112 Basics of Music
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0] |
| Contents: General Introduction to the topic – How to listen to music – Life music in Egypt – European music in Egypt (19th and 20th century) – The music instrument – Kinds of orchestra – Al Takht AlArabi – Arabic musical forms – European musical forms – Arab compositions and composers – Music era (periods) Baroque – Classic – Romantic – Famous composers – Opera and operatta. |
|
ART 113 Basics of Fine Arts
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0] |
| Contents: Introduction to the topic – Meaning of Fine Art – Work of Fine Art – The artists message – Structure of plastic arts – The artist and principles of arts – Artistic creation and appreciation – History of arts – Primitive art – Ancient Egyptian art – Greeks and Roman art – Christian and Islamic art – Renaissance art – Modern art. |
|
ART 114 Basics of Sound
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0] |
| Contents: Introduction to the topic – Sound waves: vibrating sources medium and receiver – Hearing mechanism, speed of sound – Microphones: dynamic, ribbon, and condenser – Types of sound recording – Music recording studios – Dubbing studio; replacing sound, making new sound tracks for effects and music – Sound in T.V. studio – Sound play back in cinema – Sound editing – Sync sound and non sync sound recording – Location sound recording; Nagra and DAT – Sound broadcasting: AM – AM carrier frequency. |
|
ART 115 Basics of Graphics
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0] |
| Contents: Introduction to the topic – Creativity – Choosing a basic idea for the design – Style in graphic design – Emotional and dramatic effect of the design – Challenging design – Principles of graphic design – Properties of posters (its use in ad.) – Use of images and pictures in ads. – Characters of ad in magazines and printed – Characters of outdoor, direct mail. |
|
MDA 116 Media Ethics
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0] |
| Contents: Introduction to the topic – Historical framework of freedom of speech – Press freedom in developed and developing societies – Censorship and seditious libel – Social responsibility and self-regulation – The relationship between media and the government – The origins of journalist privilege – The right to know and the free of information – Yellow journalism and the right of privacy – The right of fair trial – The copyright law – Suppress obscenity – Code of ethics – Case studies. |
|
MDA 117 Media and Society
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0] |
| Contents: Introduction to the topic – Social change campaigns – Social change campaigns – Social change campaign applications – Effects operation and stages of persuasion – Effects and persuasion applications – Innovation idea – Local media and society problems – Relation between media and the modernization of society – Media and society terminology. |
|
MDA 118 Media Politics
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0] |
| Contents: Introduction to the topic – Concept of political system – Classification of political systems – Concept of the state political power – The genre (style) of power balance – The world relationship and it’s effect on the foreign politics – Concept of media systems in different political schools – Using depending theory in the relationship between media and politics – Political media : concept and debating cases – The effect of political system in the political communication industry – Media and internal politics: comparative models – Media and foreign politics : comparative models.
|
|
Courses of The Second Level :
|
( Third Term & Fourth Term ) |
The Student must successfully Pass 12 courses in second academic year as follows :
1- Electing one of the courses (s) he has not studied before in the ' Elective A ' group .
2- Electing 8 out 13 courses from the following ' Elective B ' group .
3- Electing 3 courses from one frome one of the four specialisations provided that (s) he successfully pass the Introduction Course qualifying for joining the specialisation. |
Core Courses ( 6 Courses ) |
Course No. |
Course Title |
Credits |
Theore-tical |
Practical |
Pre-requisite |
MDA201 |
Theories of Mass Com. |
3 |
3 |
0 |
MDA 104 |
MDA 202 |
Communication&Development |
3 |
3 |
0 |
|
MDA 203 |
International Communication |
3 |
3 |
0 |
|
MDA 204 |
Topics in Mass Media ( in European lang. ) |
3 |
3 |
0 |
|
MDA 205 |
Public Opinion |
3 |
3 |
0 |
|
R-TV 200 |
Introduction to radio & TV Production |
3 |
2 |
2 |
#ONLY 2 OF : ENGL.101
ART 113,114
ARAB 103 |
CINE 200 |
intro. to cinema Production |
3 |
2 |
2 |
#ONLY 2 OF :
ART 111,112
ART 114,115 |
ADVR 200 |
Principle of Advertising Production |
3 |
2 |
2 |
#ONLY 2 OF :
MKT 109
PSY.107
BUS.110
COMP.106 |
MMI 200 |
intro. To Multimedia & Internet |
3 |
2 |
2 |
#ONLY 2 OF :
ENGL.101
COMP.105
COMP.106
PSY.108 |
MDA 206 |
Speech Communication |
3 |
2 |
2 |
|
MDA 207 |
Communication Technology |
3 |
2 |
2 |
|
MDA 208 |
Communication Research Methods |
3 |
2 |
2 |
|
MDA 209 |
Visual Communication |
3 |
2 |
2 |
|
The Content of the syllabus
| MDA 201 Theories of Mass Comm.Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0] |
| Contents: Introduction to the topic – Components of communication process – Social & Psychological paradigms – Critical theories – Social expectations & schemata – Gate keeper theory – Persuasion strategies – Uses and gratifications theory – Spiral of silence theory – Agenda settling theory – Dependency theory - Information seeking & knowledge gab – Violence theory – Diffusion of innovation – applications of theories findings on individual and society . |
|
MDA 202 Communication & Development
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0] |
| Contents: Introduction to the topic – Media and mass communication - Definitions & theories of development – Role of media in development – Mass media – Media challenges – Media in third world – Media & national development : case studies – Gender & development : case studies . |
|
MDA 203 International Communication
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0] |
| Contents: Introduction to the topic – Int’l communication approaches, concepts, globalization – Int’l communication propaganda, foreign policy – unbalance flow of information – Biased models in Int’l communication – Communication , technology, satellites & Int’l communication – Radio as Int’l media (BBC, V.O. America, Sawa, etc) - T.V. as Int’l media (CNN, Euro news, BBC, AlJazeera… etc.). Int’l communication issues – Clash or dialogue of civilization - Stereotyping of Arab & Muslims in western media strategy to correct the biased bad image of Arab & Muslims . |
|
MDA 204 Topics in Mass Media in European Lang
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0] |
| Contents: Introduction to the topic – The latest reading covering the four main specializations ( R & T.V., Internet & Multimedia, advertising, Cinema Production – Broadcasting the World – Americanization of global film – Impact of electronic media on the Arab World – the “Israeli – Palestinian” “conflict T.V. news & public understanding – Mapping the Al Jazeera phenomenon- The new media environment, internet chat rooms & public discourse offer . |
|
MDA 205 Public Opinion
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0]
|
| Contents: Introduction to the topic – The ideas & concept of public opinion – Mass media & public opinion – Leader opinion – Climate of opinion – Public opinion formation process- Sampling – Questionnaire design – Interviewing – Collecting & analyzing data – Writing report. |
|
R.TV 200 Introduction to Radio & TV
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0] |
| Contents: Introduction to the topic – The development of mass comm. & media production – Pre production: the writer & his role: the idea, the researchers & the script – Types of programs – Production material: Equipment & Preparation - The rules of the art of using camera & the role of camera man – The role of using microphones – The role of the moderator in the program – Editing process : the concept of editing & role of editor – The director – Evaluation of the process and broadcasting. |
|
CINE 200 Intro to cinema Production
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0] |
| Contents: Introduction to the topic – The basic professions in the film – The role of each one of the film crew – The role of the production manager – The three stages of the production: The preparation stage ,the shooting stage, post production stage – Preparation of the film for exhibition – Understand the terms used in cinema. |
|
MDVR 200 Principles of advertising Production
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0] |
| Contents: Introduction to the topic – Historical introduction relating to advertising, definitions of advertising – The mental concept presented in accordance with the mature of ADVR & audience - Assertion of the importance of ad. in society – Newspapers, magazines advertisements – Outdoor advertisements – Advertising in the good means of transportation – Direct mail advertisements – Internet advertisements – TV Commercials – Analysis of advertising message in different media . |
|
MDA 206 Speech Communication
Cr Hrs: (3) … Contact Hrs : [Lect: 3 Ex: 0 Lab: 0] |
| Contents: Introduction to the topic – contemporary concept re direct communication, etiquette & protocol – Courtesy – Introducing and shake hands – Mechanism of conversation and listening and volume of sound – Body language – Meetings etiquette & official meetings – Impression formation & communication discourse – Official invitation for lunch or dinner – Arrangements for official visit and set programs - Protocol of preparing for official events. |
|
MDA 207 Communication Technology
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab: 0] |
| Contents: Introduction to the topic – Information explosion and information society – Computer technology – Cable communication – Satellite technology – Microwaves fiber optics – Analog & digital signals – Low – power & high definition television – Videocassette and musical recording – videotext, teletext, & on line data bases – cellular mobile telephone services – Electronic mail & teleconferencing – Effects of new technology – Communications & the future . |
|
MDA 208 Communications Research Method
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 0 Lab: 0] |
| Contents: Introduction to the topic – What is research, why we research, characteristic of scientific research – Choosing a topic & discussing it- The hypothesis & the variables – The different kind of research – The different method of data collection – Way of administrating questionnaire – kinds of questions – Content analysis - The categories & units of content analysis – The different kind of samples – Data processing – Write final report . |
|
MDA 209 Visual Communication Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 0 Lab: 0] |
| Contents: Introduction to the topic – The visual process – Light & color – The eye retina and the brain – Color, form depth & movement – Theories of visual communication – Visual persuasion in advertising public relations, and journalism – Images that injure pictorial stereotypes – Analyzing the image – Informational graphics – TV & - Video – Motion pictures . |
|
Core Specialisation Courses (9 Courses ) |
| Course No. |
Course
Title |
Credits |
Theore-tical |
Practical |
Pre-requisite |
R-TV 300 |
Brodcast Programs &Programming |
3 |
2 |
2 |
|
| R-TV 301 |
Radio & TV Production |
3 |
2 |
2 |
|
| R-TV 302 |
Radio & TV Performance |
3 |
2 |
2 |
|
| R-TV 303 |
Lighting and Videography for Television |
3 |
2 |
2 |
|
| R-TV 304 |
Directing for television |
3 |
2 |
2 |
|
| R-TV 305 |
Writing for Radio & TV ( in Arabic or English ) |
3 |
2 |
2 |
|
| R-TV 306 |
Telivision Graphics |
3 |
2 |
2 |
|
| R-TV 307 |
New Gathering & Writing |
3 |
2 |
2 |
|
| R-TV 308 |
Vidio Post - Production |
3 |
2 |
2 |
|
Elective Specialisation Courses (9 Courses ) |
| Course No. |
Course
Title |
Credits |
Theore-tical |
Practical |
Pre-requisite |
R-TV 309 |
Brodcast Audience Research |
3 |
2 |
2 |
|
| R-TV 309 |
Principles of radio & TV Managment |
3 |
3 |
0 |
|
| R-TV 310 |
Radio & TV Criticism |
3 |
3 |
0 |
|
| R-TV 311 |
Specific Brodcasting |
3 |
3 |
0 |
|
| R-TV 312 |
Satellite Brodcasting |
3 |
3 |
0 |
|
| R-TV 313 |
Documentary Program Production |
3 |
2 |
2 |
|
| R-TV 314 |
Entertainment Arts Industry & Business |
3 |
2 |
2 |
|
| R-TV 315 |
Set Design |
3 |
2 |
2 |
|
| R-TV 316 |
Internship I |
3 |
0 |
6 |
|
The Content of the syllabus
R-TV 300 Broadcast Program &
Programming
Cr Hrs: (3) … Contact Hrs : [Lect: 2 Ex: 2 Lab:
0] |
| Contents: Introduction to the topic- The beginning of radio
broadcasting in the world and in Egypt – The characteristics of
radio & T.V – The development of radio & T.V Programs –
Program forms – The concept of planning for radio & T.V – The
essential basics of radio & T.V planning – Techniques of
periodical basics program structure (daily, Weekly, monthly)
Training on program types (documentary , magazine , talk – show) at
studio. |
| |
R-TV 301 Radio & TV
Production
Cr Hrs: (3) … Contact Hrs : [Lect:
0 Ex: 0 Lab: 0] |
| Contents: Introduction – Advanced radio & TV programs forms: deep
reportage, discussion programs and its’ type, magazine, feature –
Training to produce models of theses advanced forms. |
|
R-TV 302 Radio & T.V.
Performance
Cr Hrs: (3) Contact Hrs : [Lect: 2 Ex: 2 Lab:
0] |
| Contents: Introduction to the topic – The right reading – The syllabic
sound of the word & the stops of the sentence – Reading the
radio & T.V news – Choosing the questions of the
interviews – The personality of moderator- Relationship between the
writer , moderator & director of the program –Training of
interviews (political , social, sports & art …. Etc) – Training
at the studio. |
|
| R-TV 303 Lighting and Video Graphic for
Television Cr Hrs: (3) …
Contact Hrs : [Lect: 2 Ex: 2 Lab: 2] |
| Contents: Introduction to the topic – The technical methods used in
stage lighting design – Types of lighting – Lighting requirement
(theoretical & practical)- The television studio - Lighting
source – The specific tubes used for cameras and their development –
Application of T.V. cameras, closed circuits and T.V. broadcast
- Types of cameras stands and their uses – The lighting layout
of a program – Coordination w. different processes, such as : sound,
electronic typing and directing . |
|
R-TV 304 Directing for Television
Cr Hrs: (3) … Contact Hrs : [Lect:
0 Ex: 0 Lab: 0] |
| Contents: Introduction – TV directing – Writing the script and program
forms – How to read the script as a director – Camera head, lenses
and its function – Camera movement – Shot sizes – Training on camera
functions – TV studio contents – Lighting , tricks and lighting
effects – Types of microphones – Sound – Shooting (Photography)
& TV recording – Master control – TV editing (montage) –
Directing regulations & terminology. |
|
R-TV 305 Writing for
Radio & TV
(In Arabic or English)
Cr
Hrs: (3) … Contact Hrs : [Lect: 0 Ex: 0 Lab: 0] |
| Contents: Introduction – The language of Radio & Television –
Program structure – Studying the target audience – Writing script
for Radio & TV – Program formats – Comments writing &
interview – Discussion programs – Reportage & magazines programs
– Feature & documentary programs – Educational programs –
Variety programs – Music, quiz & panel games –
Applications. |
|
R-TV 306 Television
Graphics
Cr Hrs: (3) … Contact Hrs : [Lect: 0 Ex:
0 Lab: 0] |
| Contents: Introduction – An artistic vision specially used in TV screen
– The graphic arts can give special character for each channel
according to it specialty it is done by using 3D computer programs
specially 3 studio 8 Maya programs it should have a concept and an
idea to tell whether used in sports composition or inside different
programs. We can simply say that graphic computer is a new vision
for TV screen using the new technologies. |
|
R-TV 307 News Gathering & Writing
Cr Hrs: (3) … Contact Hrs : [Lect:
0 Ex: 0 Lab: 0] |
| Contents: Introduction – News definition – Types of Radio & TV news
– News resources – Arabic & foreign news – The structure
of Radio & TV news – Comments – News analyses – Reportage
– Feature – Press conferences. |
|
R-TV 308 Video Post –
Production
Cr Hrs: (3) … Contact Hrs : [Lect: 0
Ex: 0 Lab: 0] |
| Contents: Introduction – Definition of Editing (Montage) principles –
How to gather the scenes – Adding the visual & sound
effects – Practical training on editing equipment at studios. |
|
R-TV 309 Broadcast Audience Research
Cr Hrs: (3) … Contact Hrs : [Lect:
0 Ex: 0 Lab: 0] |
| Contents: Introduction – What is media research? – Research rating –
Theories of effects – Methods of data collecting – Observation –
Content analysis – Experimental studios – Data analysis –
Application – Presentation of final report. |
|
R-TV 310 Principles of
Radio & TV
Management
Cr Hrs: (3) … Contact Hrs : [Lect: 0
Ex: 0 Lab: 0] |
| Contents: Introduction – The administrative process elements in the
broadcasting establishment: planning, organization, management,
follow-up & evaluation – Development of organization
hierarchy for Radio & TV in Egypt – Basics of scientific
planning of Radio and TV establishment – Media planning:
definition, components, characteristics, obstacles- Structure of
media planning: researchers, training and central authority – The
stages of media planning – The media planning in Egypt: application
models – Classification of programs as a tool to follow up the media
plans – Application models. |
|
R-TV 311 Radio & TV
Criticism
Cr Hrs: (3) … Contact Hrs : [Lect: 0 Ex:
0 Lab: 0] |
| Contents: Introduction – Concept of Radio & TV criticism –
Different criticism schools – Background concerning cinema and
theatre criticism – Basics and regulation of radio & TV
criticism : choosing the topic – Shooting (photography) – Make-up –
Set design – Sound and movement performance – Directing – Watching,
evaluating & criticizing the Radio & TV works. |
|
| R-TV 312 Specific Broadcasting Cr Hrs: (3) … Contact Hrs : [Lect:
0 Ex: 0 Lab: 0] |
| Contents: Introduction - Concept of specific media– Specific channels
and its content – The beginning of specific channels: Variety,
Culture, Education Manara, News, Drama, Higher Education – Specific
broadcasting, Polices and attitudes – Management in the media
establishment – The media work elements– Preparation and
presentation – Training and directing – Objective vision for the
specific media future. |
|
R-TV 313 Satellite
Broadcating Cr Hrs: (3) … Contact Hrs : [Lect: 0 Ex:
0 Lab: 0]
|
| Contents: Introduction – Basics of operating satellite – Arab satellite
(Arab Sat) – Egyptian satellite (Nile Sat) –
Arab & foreign Radio & TV channels & networks – Governmental and non-governmental (private)
satellite – Specific satellite (children – women – elders – music
& video clips – news). |
|
R-TV 314 Documentary Program
Production
Cr Hrs: (3) … Contact Hrs : [Lect: 0
Ex: 0 Lab: 0] |
| Contents: Introduction – Types of documentary programs – Documentary
films – Choosing the topic- Stages of producing
documentary programs- Evaluating and criticizing documentary
programs – Practical training to produce some documentary
programs. |
|
R-TV 315 Entertainment Arts Industry &
Business
Cr Hrs: (3) … Contact Hrs : [Lect: 0 Ex:
0 Lab: 0] |
| Contents: Introduction – Concept of entertainment industry – Types of
entertainment programs & its production stage: Music, song, quiz
programs, game programs, variety programs – Coverage of general
parties . |
|
R-TV 316 Set Design
Cr Hrs: (3) … Contact Hrs : [Lect: 0 Ex: 0 Lab:
0] |
| Contents: Introduction to the topic – Concept of set & design –
Difference between interior design, set design, stage design and
scene design – The design process – Field visit to different studios
(News – Drama – etc…)- T.V. cameras and the differences between
them – Theatre characteristics and its’ set design, stage
properties, style, composition and design – Scenic design, scenic
production techniques and paintings – Outdoor visits – Colors
in the T.V. studios – Costumes, make- up and the relation with the
set design – Applications: lands cape , floor plan of a set design –
Hoe to set a perspective – Relation between lighting design &
set design . |
|
R-TV 317 Intemship (1)
Cr Hrs: (3) …
Contact Hrs : [Lect: 0 Ex: 0 Lab: 0] |
| Contents: Introduction – Practical training of Radio & TV
performance – Choosing the questions related to the topic – Facing
the camera & microphone – Preparing full interview program:
writing script – presentation – Shooting (Photography) –
Editing (montage) – directing. |
|
Core Specialisation Courses (9 Courses ) |
| Course No. |
Course
Title |
Credits |
Theore-tical |
Practical |
Pre-requisite |
R-TV 400 |
Drama Production for Radio & TV |
3 |
2 |
2 |
|
| R-TV 401 |
Radio & TV News and News Programs Production |
3 |
2 |
2 |
|
| R-TV 402 |
Techiques of digital visual Editing |
3 |
2 |
2 |
R-TV 308 |
| R-TV 403 |
Digital Effects |
3 |
2 |
2 |
R-TV 304 |
| R-TV 404 |
Makeup for TV |
3 |
2 |
2 |
|
| R-TV 405 |
Graduation News |
3 |
0 |
6 |
|
Elective Specialisation Courses (8 Courses ) |
| Course No. |
Course
Title |
Credits |
Theore-tical |
Practical |
Pre-requisite |
R-TV 406 |
Advanced Television Production |
3 |
2 |
2 |
R-TV 301 |
| R-TV 407 |
Non -Broadcast Television |
3 |
2 |
2 |
|
| R-TV 408 |
Talk - Show Programms |
3 |
2 |
2 |
|
| R-TV 409 |
Advanced Audio Production |
3 |
2 |
2 |
ART 114 |
| R-TV 410 |
Internship II |
3 |
0 |
6 |
R-TV317 |
| R-TV 411 |
Interactive TV |
3 |
2 |
2 |
|
| R-TV 412 |
Virtual Studio |
3 |
2 |
2 |
|
| R-TV 413 |
Independent Study in Radio & TV |
3 |
3 |
0 |
|
R-TV 400 Drama
Production For R & T.V
Cr Hrs: (3) … Contact Hrs :
[Lect: 0 Ex: 0 Lab: 0] |
| Contents: Introduction – Concept of drama – Drama development – Types
of drama – The structure of Radio & TV drama – Choosing
the script – Characters – Ascending event (Crishendo) – The climax–
Descending event (Dimenwindow) – Critical models on dramatic work at
Radio & TV – Writing and analyzing the script – Evaluating the
production – Prepare the shooting location & lighting –
Directing. |
| |
R-TV 401 R&TV News and News Programs
Production
Cr Hrs: (3) … Contact Hrs : [Lect: 0
Ex: 0 Lab: 0] |
| Contents: Introduction – News Production – Preparing & executing
news interviews –News magazine Production – Discussion programs
production and its’ type – Feature programs & special news
programs production – Using portable camera (ENG – EFB) in producing
news and news programs – Using external unit and transmission via
satellite S.N.G. - Practical training. |
|
R-TV 402 Techniques of
Digital Visual Editing
Cr Hrs: (3) … Contact Hrs :
[Lect: 0 Ex: 0 Lab: 0] |
| Contents: Introduction – Practical explanation regarding techniques of
digital visual editing linear and non-linear (Adobe Premiere – AVID
– HENRY – EDIT BOX) |
|
R-TV 403 Digital Effects
Cr Hrs: (3) …
Contact Hrs : [Lect: 0 Ex: 0 Lab: 0] |
| Contents: Introduction – Explanation of the components of trick and
effects equipment – Software programs concerning digital effects
(Combustion – HAL – AVID) |
|
R-TV 404 Make-up for TV
Cr Hrs: (3) …
Contact Hrs : [Lect: 0 Ex: 0 Lab: 0] |
| Contents: Introduction – Basics and techniques of make-up for
Television taking into consideration the requirements needed for
entertainment programs – Make-up and types of skin – Etiquette of
make-up – Relation between make-up and lighting – Actor’s make-up
requirements during shooting – Learning types of normal and
historical make-up. |
|
R-TV 405 Graduation Project
Cr Hrs:
(3) … Contact Hrs : [Lect: 0 Ex: 0 Lab: 0] |
| Contents: Introduction – Each student chooses one of radio or TV
program forms – Choosing the topic of the program – Preparing and
writing the script – Producing the program in cooperation with his
colleagues and exchanging the role – The group works under the
supervision of professors and assistants. |
|
R-TV 406 Advanced TV
Production
Cr Hrs: (3) … Contact Hrs : [Lect: 0
Ex: 0 Lab: 0] |
| Contents: Introduction – Preparing and producing advanced TV program
forms : Mass programs – Talk-show programs – Documentary programs –
Training to produce types of advanced programs. |
|
R-TV 407 Non-Broadcast Television
Cr Hrs: (3) … Contact Hrs : [Lect: 0 Ex: 0 Lab:
0] |
| Contents: Introduction – Preparing and producing educational programs –
Distance learning – TV closed circuit – TV home shop – Finance
service – Bank transaction – Health care – Security purposes. |
|
| R-TV 408 Talk-Show
Programs
Cr Hrs: (3) … Contact Hrs : [Lect:
0 Ex: 0 Lab: 0] |
| Contents: Introduction – Concept of Talk-Show – History and development
– Political Talk-Show programs – Social Talk-Show programs –
Entertainment Talk-Show programs – Types of Talk- Show programs –
Preparing and executing Talk-Show Programs – Practical
training. |
|
R-TV 409 Advanced Audio Production
Cr Hrs: (3) … Contact Hrs : [Lect:
0 Ex: 0 Lab: 0] |
| Contents: Introduction – Regulation of using conversation , music and
sound effects – Natural and artificial sound effects – Mixing –
Sound editing – Practical training. |
|
R-TV 410 Intemship II
Cr Hrs: (3) … Contact Hrs : [Lect: 0
Ex: 0 Lab: 0] |
| Contents: Introduction – Training the student how to produce a new
program format like: Radio & TV reportage or Radio & TV
magazine – The student will produce the whole program starting from
writing the script, presentation, shooting (photography), editing
(montage), till directing. |
|
R-TV 411 Interactive
TV
Cr Hrs: (3) … Contact Hrs : [Lect: 0 Ex: 0 Lab:
0] |
| Contents: Introduction – The operating system of TV cable-Co-axil cable
– Open and scramble interactive TV – Internet TV – Interactive TV
service: On line buying – Bank transaction – Pay per view
(subscription) – Practical training. |
|
R-TV 412 Virtual Studio
Cr Hrs: (3) …
Contact Hrs : [Lect: 0 Ex: 0 Lab: 0] |
| Contents: Introduction – Multimedia techniques – Principles of 3D
Design : 3D Coordinates and camera movements – 3D design : 3D
modeling techniques, basic animation techniques, camera animation,
basic shading and lighting – Character design: intro. to Poser5
program, intro. to character movements, & intro. to artificial
lighting for the characters – Virtual reality – Application
project. |
|
R-TV 413 Independent
Study in R&TV
Cr Hrs: (3) … Contact Hrs : [Lect: 0 Ex: 0
Lab: 0]
|
| Contents: Introduction – contemporary subjects related to the
development of radio & TV theories and application: Health
culture – Environmental awareness – Crisis Administrative – Media
Ethics – Preparing paper research and symposium (seminar) . |
|
|
| Core Specialisation Courses(8 Courses ) |
| Course No. |
Course Title |
Credits |
Theoretical |
Practical |
Prerequisit |
CINE 300
|
Basics of Motion Picture Production |
3 |
3 |
0 |
|
|
|
|
|
CINE 301 |
Basics of Screen writing |
3 |
2 |
2 |
|
CINE 302
|
The History & Development of
Cinema |
3 |
3 |
0 |
|
|
|
|
|
CINE 303 |
Film Directing I |
3 |
2 |
2 |
|
CINE 304 |
Basics of Film Sound |
3 |
2 |
2 |
|
CINE 305 |
Traditional Film Editing |
3 |
2 |
2 |
|
CINE 306 |
Make-up for Filming |
3 |
2 |
2 |
|
CINE 307
|
Basics of Cinema Photography |
3 |
2 |
2 |
|
|
|
|
|
Elective Specialisation Courses (8
courses): |
Course No. |
Course Title |
Credits |
Theoretical |
Practical |
Prerequisit |
CINE 308 |
Film Theory |
3 |
3 |
0 |
|
CINE 309 |
Cinema and The Global Market
|
3 |
3 |
0 |
|
|
|
|
|
|
CINE 310 |
Documentary Film-style Production
|
3 |
2 |
2 |
|
|
|
|
|
|
CINE311 |
Production Design |
3 |
2 |
2 |
|
CINE 312 |
Film Production Management
|
3 |
3 |
0 |
|
|
|
|
|
|
CINE 313 |
Music of Films |
3 |
2 |
2 |
ART 112 |
CINE 314 |
Set Design |
3 |
2 |
2 |
|
CINE 315 |
Internship I |
3 |
0 |
6 |
|
The Content of the syllabus
Cine 300 Basice of Motion Picture
production |
| Contents : Main departments in
film production – planning the production - preparations for the
production- shooting stage – post production stage – the
artistic process of the film – schedules and other forms used in the
production – the role of each of the artistic departments during the
three stages of the production – finance – Distributing |
|
Cine 301 Basics of screenwriting |
Contents : Understanding the word “Drama”
– How the dramatic situation is developed – struggle – personality –
the plot – wags of writing a script – sonrses of cinematic stories –
treatment – the film script practical training . |
|
Cine 302 The history and development of
cinema |
Contents: Introduction – the invention of
the cinema – illusion of motion pictures – persistence of vision
phenomenon – Thomas Edison – Lumeire brothers - George
melies’s Magician of the cinema – Edwith’s porter inventing
editing as we know – griffih’s importance in the development of film
style : “Birth of the nation” . soviet Cinema: Kuleshove effect ,
Pulaski, Eisenstein – Introduction of sound – the most important
directors : Chaplin – Orson wells – Hitchcock ….. |
|
| Cine 303 Film Directing
(1) |
Contents: Fundamentals of film directing
– Imaginary line – angles of the camera – change of size – examples
– Direction of the movement – cutting rule – personality –
examples – Dramatic effect – of angles lenses and sizes – the
relationship between the director and : director of photography the
set designer and of her key artists – the director and the script –
the directors role in writing and rewriting the script . practical
training . |
|
Cine 304 Basics of film Sound |
Contents: Introduction to sound history –
steps of sound track recording (pre production stage) – steps of
sound track recording (production stage) and (post production stage)
– sound track elements: dialogue– music – sound effects – audio
cinema systems – non linear systems – audio development into stereo
sound– analog and digital system – dramatic
sound. |
|
Cine 305 Traditional film editing |
Contents: Introduction to the topic –
selection – Juxtapositen – elements of transition – training –
timing – pacing – rhythm – practical training . |
|
| Cine 306 Make – up for filming |
Contents: What is make – up ? historical
introduction – developing of make up in films – the difference
between make – up in every day life and film’s make – up the role of
make – up in supporting the dramatic effect of the character –
normal make – up in films – special effects in make – up : scince
fiction finlms – transforming the character from young to old and
vice- versa – disguise – burnings – accidents - wounds
…….. |
|
Cine 307 Basics of cinema photography |
Contents: Technique of cinematography:
Introduction to : cinematography - the camera – different equipment
used in shooting film – practical training – film lighting :
introduction to lighting equipments and materials – the use and the
effect of each of them – practical training – composition :
introduction – basic aspects – composition in cinematography -
practical training .
|
|
| Cine 308 Film theory |
Contents: Main principles of film theory
– major film schools : school of action – Editing school –
school of signs - aesthetics of the expressionistic school –
aesthetics of the realistic school – aesthetics of the school of the
new wave - the anther’s cinema – trends of criticism in the
international cinema - main currents in Egyptian cinema film and the
community |
|
| Cine 309 Cinema and the Global Market |
Contents: The major studies – the way the
majors oprates ,financing and distributing films by the majors
independent production companies- independent
distributors– foreign distribution for the American film- foreign
distribution for the Egyptian film – the effects of the new
T.V windows on the films – industry finance and production
. |
|
| Cine 310 Documentary film – Style Production |
Contents: What is the documentary film ?
– the importance of the documentary film – the difference between
the production of the documentary film and narrative film – methods
of directing and photographing the documentary film – tools
used by the directors (real characters – real places – music -
commentary–dialogue…) types of the documentary film: cultural films
– guiding films – social films – educational films – scientific
films – tourism films – artistic films – sports films – children
films – news films . |
|
| Cine 311 Production Design |
Contents: Composition of scene and out
direction: the difference between art direction and designing –
schools of art direction plan of script story board design movement
and space in the scene – set color plan personals color plan
(personal custom - accessories props) art
direction of special effects – scene processing with applicant
programs practical training. |
|
| Cine 312 Film Production Management |
Contents: The production crew : the
producer the executive producer – the production manager – the
production assistants – the role of the executive producer and the
production manager in different film stages – the production crew
and other film crews – the importance of the relationships between
the production manager and the director’s first assistant analyzing
the budget – documents and contracts used in the film production –
financing and distributing the film practical training . |
|
Cine 312 Music of films |
Contents: Music associated with the
character – music associated to the Situation – the role of music to
prepare for to the incident – mood music – realistic music – the
musical film – various examples. |
|
Cine 314 Set Design |
Contents: The difference between cinema
design and theatre design, set design and scene design – the design
process – perspective drawing – drawing a floor plan of a set style,
composition and design – colors- scenic design – tools and materials
– scenic production techniques. |
|
| Cine 315 Internship |
Contents: students are divided into
groups that represent differents brunches in the production of a
film. Student will prepare and shoot a short film under guidance of
specialized professors . |
|
Courses of The Second Level :
|
( Third Term &
Fourth Term ) |
The Student must
successfully Pass 12 courses in second academic year as follows
:
1- Electing one of the courses (s)
he has not studied before in the ' Elective A ' group .
2- Electing 8 out 13 courses from
the following ' Elective B ' group .
3- Electing 3 courses from one
frome one of the four specialisations provided that (s) he
successfully pass the Introduction Course qualifying for joining the
specialisation. |
Core Specialisation Courses (7
courses): |
Course No. |
Course Title |
Credits |
Theoretical |
Practical |
Prerequisite |
CINE 400 |
Lighting & Cinematography |
3 |
2 |
2 |
|
CINE 401 |
Film Workshop |
3 |
2 |
2 |
|
CINE 402 |
Film Directing II |
3 |
2 |
2 |
CINE 303 |
CINE 403 |
Digital Audio Post- Production
|
3 |
2 |
2 |
CINE 304 |
|
|
|
|
|
CINE 404 |
Telecine and Color Correction
|
3 |
2 |
2 |
|
|
|
|
|
|
CINE 405 |
Film Analysis and Criticism |
3 |
3 |
II |
|
CINE 406 |
Graduation I)roject |
3 |
0 |
6 |
|
| Elective
Specialisation Courses: |
Course No. |
Course Title |
Credits |
Theoretical |
Practical |
Prerequisite |
CINE 407 |
Independent Study in Cinema
|
3 |
3 |
0 |
|
|
|
|
|
|
CINE 408 |
Animation Design for Film |
3 |
2 |
2 |
|
CINE 409 |
Drama Production |
3 |
2 |
2 |
|
CINE 410 |
Film Post Production |
3 |
2 |
2 |
|
CINE 411 |
Film Restoration |
3 |
2 |
2 |
|
CINE 412 |
Film Digital Editing |
3 |
2 |
2 |
CINE 305 |
CINE 413 |
Modern Trends in Motion Pictures
|
3 |
2 |
2 |
|
|
|
|
|
|
CINE 414 |
Science Fiction and Fantasy Films
|
3 |
2 |
2 |
|
|
|
|
|
|
CINE 415- |
Internship II |
3 |
0 |
6 |
CINE 315 |
The Content of the syllabus
Cine 400 Lighting and cinematography |
Contents: The camera and the way it
operates – the difference between the film camera and TV camera –
Lenses and there effects – shot size relating to the focal depth of
the lenses – Raw films used in cinema: structure – types –
sensitivity – color temperature – lighting: lighting aspects-
Exposure meters - artificial light and daylight (the difference
between them) – technical and artistic aspects of lighting –
kinds of lighting: source- main – fill light – back light ……
light filters .light and shadows . |
|
Cine 401 Film Workshop |
Contents: Students are divided into
groups each group is supervised by a professor and 2 teaching
assistants Each group introduces and idea which is
developed to a script. Then the students shoot it under the guidance
and supervision of the supervising staff. |
|
Cine 402 Film Directing ( 2) |
Contents: Planning the movement : actors
and camera – fundamentals of composition in the cinematic frame:
traditional basics – centre of attention – Balance – Superiority –
similarity – the director and the sound track: silence – dialogue –
music – effects . Aesthetics of the frame – visual transition –
dramatic lighting – practical training . |
|
Cine 403 Digital Audio Post Production
|
Contents: What is “audio post-
production- illustrating the digital system- practical training
using the new technology in sound Editing- the transformation from
the analogue system to the digital system . |
|
| Cine 404 Telecine and color |
Contents: Basics of film laboratory –
methods of colour correction – transformation from film
to video – correction during transformation form the negative – co
lour correction during copying from the final print
. |
|
Cine 405 Film analysis and criticism |
Contents: Different critical schools in
filmmaking – different film genre – famous directors and there works
that shows their ways of expressing their excellence – viewing films
that represents different artistic schools and analyzing it
according to: the script – Directing – cinematography set. designing
– Music ….. emphasizing an the artistic and dramatic aspects – the
master scene of the film is analyzed shot by shot . |
|
| Cine 406 Graduation Project |
Contents: Forth year students are divided
into groups. Each group consists of: script writer – director –
cinematographer Production manager _ Editor – Sound engineer.
Groups are supervised by staff of professors starting from planning
the production till the production is finished After all films are
finished and ready, they will be viewed by a committee of professors
. |
|
| Cine 407 Independent studies in cinema |
| Contents: The student choses a
subject which discuses one of the activities in the film industry.
The student will write a paper discussing the subject of his
interest not less than 25 pages, under the guidance and supervision
of a professor . |
|
| Cine 408 Animation |
Contents: Story – story board – layout –
character design– animation 2D and 3D– visual effects– computer
soft-wore . |
|
Cine 409 Drama production |
Contents: How to deal with a script
– types of film script – developing the literary property to a
script from the director’s point of view – script canalizing
constructing the dramatic personality - ways of telling the
story – practical training . |
|
| Cine 410 Film post Production |
Contents: Choosing the elements of the
sound track- the effect of the film genre on the elements of the
sound track- the final print mixing – old and new ways in editing –
negative editing – standard print . |
|
Cine 411 Film Restoration |
Contents: Different sizes of films and
the differences – Ways to overcome the defects in the film’s
negative and the loss of frames – ways to restore the original
negative and making a new negative- best ways to store
films. |
|
| Cine 412 Digital Editing |
Contents: Processing the film- collecting
the negative- Telecine: transforming the negative into vides tape-
steps of digital sound – editing stage- sound mixing stage – cutting
the negative- printing the standard print . |
|
Cine 413 Modern trends in Motion
Pictures |
Contents: New currents in the
Contemporary cinema – makers in contemporary cinema- similarity and
differences in different film elements . |
|
| Cine 414 Science fiction and fantasy
films |
Contents: Metaphysics – elements of
effects in science fiction films – techniques used in
science fiction films- historical developing of fantasy and science
fiction films – viewing variety of films represents all scools
. |
|
Cine 415 Internship |
Contents: The student will have another
chance to experience a full practical project. Students will be
divided into two groups . each group will be supervised by a
professor and two teaching assistants. In this stage the student
will be able to discover his real talent and choose the profession
he is realy interested in The supervising staff will guide and help
students in their choice . |
|
|
| Core Specialisation Courses (9
courses) |
Course No. |
Course Title |
Credits |
Theoretical |
Practical |
Prerequisite |
ADVR 300 |
Creative Strategies in Advertising |
3 |
3 |
0 |
|
|
|
|
|
|
ADVR 301 |
Computer Software Application in Advertising |
3 |
2 |
2 |
|
|
|
|
|
|
ADVR 302 |
The Art of Advertising |
3 |
2 |
2 |
|
|
Writing (Arabic) |
|
|
|
|
ADVR 303 |
Television Advertising |
3 |
2 |
2 |
|
ADVR 304 |
Print Advertising |
3 |
2 |
2 |
|
ADVR 305 |
Editing Techniques in |
3 |
2 |
2 |
|
|
Advertising Production |
|
|
|
|
ADVR 306 |
The Art of Advertising |
3 |
2 |
2 |
|
|
Camera Shooting I |
|
|
|
|
ADVR 307 |
Directing Television Advertising |
3 |
2 |
2 |
|
|
|
|
|
|
ADVR 308 |
Advertising Economics |
3 |
3 |
0 |
|
| Elective Specialisation Courses (10
courses) |
Course No. |
Course Title |
Credits |
Theoretical |
Practical |
Prereauisite |
ADVR 309 |
Management of Advertising Production |
3 |
2 |
2 |
|
|
|
|
|
|
ADVR 310 |
The Internet Advertising |
3 |
2 |
2 |
MMI 200 |
ADVR 311 |
Radio Advertising |
3 |
2 |
2 |
|
ADVR 312 |
Outdoor Advertising |
3 |
2 |
2 |
|
ADVR 313 |
Special Topics in Advertising |
3 |
3 |
0 |
|
ADVR 314 |
Social Marketing |
3 |
3 |
0 |
|
ADVR 315 |
Events Management and Marketing |
3 |
2 |
2 |
|
|
|
|
|
|
ADVR 316 |
Communication Skills |
3 |
2 |
2 |
|
ADVR 317 |
Direct Marketing |
3 |
2 |
2 |
|
ADVR 318 |
Internship I |
3 |
0 |
6 |
|
The Content of the syllabus
ADVR 300
Creative Strategies in
Advertising |
Contents: Upon
successful completion of this course, the student should be able
to make a creative execution of creative Ad message ,insure
that the advertising message should communicate with target
audience effectively, and Implementing these strategies into print,
TV & other Ads. The student have to study the creative process
in advertising (Immersion, digestion, incubation, illumination and
verification.), and how to be effective creator. The course
covers the Content strategy, creative strategy statement,
approaches to attract attention and influence feelings,
creativity advertising strategies, the stages of the creative
strategy , and the measurements for effective creativity
in advertising. |
|
ADVR 301
The Use of Computer software application in
Advertising |
Contents: The course covers the
use of computer in the in developing a creative design.. It is based
on identifying the advertising production through different media .
Learn how to think in a creative way & to use the computer to
solve problems & as a brain storming tool. Use Photoshop program
& be able to do a complete design using different tools in this
program. Understand the importance of every element of the design
& how the computer helps in every element first separately &
collectively. |
|
ADVR 302
The Art of Advertising
Writing (Arabic) |
Contents: This course aims to
studying of advertising message (content, composition, and meaning)
in both print & TV media. The students study all aspects
concerning Stages of psychological interaction, Psychological of
advertising Communication, and its effects on advertising message
writing. Students have to write of numerous groups of Egyptian &
foreign advertisements Contents of advertising message. |
|
ADVR 303
Television Advertising |
Contents: Characteristics and
distinctive qualities of television as means of advertising; phases
and constituents of television production process; technical forms
of advertising in television, various types of advertising; aims of
advertising for advertiser and the public; preparation and writing
of television advertisements; ethics of commercial |
|
ADVR 304
Print
Advertising |
Contents: This course introduces
the different formats of advertisements in print. The course
deals with the Characteristics and distinctive qualities of
print media as means of advertising; phases and constituents of
print production process; technical forms of advertising in
print media , various types of advertising; aims of advertising for
advertiser and the public; preparation and writing of print
advertisements. The course focuses on the basics of editing
and producing the different types of advertisements including
newspaper, magazine, and other print media advertisements. |
|
ADVR 305
Editing techniques in
Advertising Production |
Contents: Introduction to cinema
editing – Analog and digital editing – nonlinear editing – visual
and sound effects – Dramatic and esthetics of sound and picture –
primary editing – final cut – color correction . |
|
ADVR 306
The Art of
Advertising camera shooting 1 |
Contents: This course deals with
the primary elements of camera shooting in TV & print
advertisements. It is based on identifying the technical and
psychological aspects of using camera advertising production
through different media . The course focuses in many topics such as
, the artistic side of the advertisements , the advertisements
picturing , and applying theoretical thinking to practical
methods for advertising of different products. |
|
ADVR 307
Directing Television
Advertising |
Contents: Script writing – story
board – casting directing & preparing of shutting location
– the rule of Graphics – directing of sound track – art directing–
visual and sound effects – final cut – practical training
. |
|
ADVR 308
Advertising Economics |
Contents: This course studies the
relation between advertising and economics activities in society,
discusses the positive and negative effects of advertising on supply
and demand on the market itself and its consuming rates, the
relationship between advertising expenses and the economic statutes
of the organization, and advertising’s effects on sales and
profits. Also this course explains the basics entrances and
styling to determine the advertising budget. |
|
ADVR 309
Management of Advertising
Production |
Contents: This course introduces
the concept of making effective production of advertising in print
& Audio visual media. Upon successful completion of this course,
the student should be able to know how to plan advertising
production , how to design and direct the advertising materials
effectively , and how to use latest production technology. |
|
ADVR 310
The Internet
Advertising |
Contents: Upon successful
completion of this course, the student should be able to
Knowing well the e-commerce activities and its local & global
implementation, defining appropriately Web Audiences, user
scenarios,user requirements, and designing &execute internet
advertising campaigns . To ensure that the students have to
cover many topics : E-commerce (definition, advantages, evolution ,
problems, devices, &media), direct marketing ,and Interactive
Features Matrix. The course also covers internet
advertising features , advantages , risk , internet
advertising types, designing internet advertising and
web promotion & evolution. |
|
ADVR 311
Radio
Advertising |
Contents: The course covers the
development of radio, radio advertising, and characteristics of
radio ad., Characteristics and distinctive qualities of radio as
means of advertising; phases and constituents of radio production
process; technical forms of advertising in radio, various types of
advertising; aims of advertising for advertiser and the public;
preparation , writing of radio advertisements. , and how to plan for
advertising campaign in radio. |
|
ADVR 312
Outdoor
Advertising |
Contents: The course covers the
development of outdoor advertising, and characteristics of outdoor
ad., Characteristics and distinctive qualities of outdoor as means
of advertising; phases and constituents of different outdoor types
production process; technical forms of outdoor advertising,
various types of outdoor advertising; aims of advertising;
preparation , materials , and writing of outdoor advertisements. |
|
ADVR 313
SPECIAL TOPICS IN
ADVERTISING |
Contents: This course selects a
special topic relating to the concepts and practices of advertising for
discussion and extensive analysis throughout the course. Students do
in-depth research and discussion on the selected topic under the
supervision of the course instructor . This course introduces students to advertising text
and research materials as published in books, journals and other
publications. The objective is to help students acquire basic
advertising terminology and enable them to use reference materials
in their study program. |
|
ADVR 314
Social
Marketing |
Contents: This course introduces
the concept of social marketing as a technique for promoting
non-commercial ideas pertaining to the environment, health,
population, and traffic safety using commercial marketing methods
and approaches. It also seeks to relate this concept to the
practice of communications studies. |
|
ADVR 315
Events Management
&Marketing |
Contents: This course deals with
the management & marketing activities of exhibitions ,fairs ,and
special events . The course explains how to manage local &
international exhibitions, commercial meetings , conferences and
events. |
|
ADVR 316
Communication Skills |
Contents: This course deals with
the communication skills as a tool to success in advertising field
.the course contains studying of speech, listening , expression, and persuasion
skills. |
|
ADVR317
Direct
marketing |
Contents: This course deals with
system of marketing in which organizations communicate directly with
target customers to generate promptly response. The course covers
both one to one and B2B marketing, objectives of direct
marketing, direct marketing media design (Direct mail
,catalogs , Tele-shopping, telemarketing ,electronic tele-shopping videotex, Internet
marketing) |
|
ADVR
318
Intemship in Advertising (1) |
Contents: This internship provides
the student with the basic practical skills for planning &
executing advertising campaigns. The training includes
establishing practical advertising models. It enables
the student to deal with different types of audio and television
ads. |
|
(Seventh Term & Eighth Term). |
The student studies 12 of the following
courses : |
| Core Specialisation
Courses (5 courses) |
Course No. |
Course Title |
Credits |
Theoretical |
Practical |
Prerequisite |
ADVR 400 |
The Art of Developing |
3 |
2 |
2 |
|
|
Creative Advertising |
|
|
|
|
|
Formats |
|
|
|
|
ADVR 401 |
Planning of Advertising |
3 |
2 |
2 |
|
|
Campaign |
|
|
|
|
ADVR 402 |
Advertising Research |
3 |
0 |
6 |
|
ADVR 403 |
The Art of Advertising |
3 |
2 |
2 |
ADVR 306 |
|
Camera Shooting 11 |
|
|
|
|
ADVR 404 |
Integrated Marketing |
3 |
2 |
2 |
|
|
Communication |
|
|
|
|
ADVR 412 |
Graduation Project |
3 |
2 |
2 |
|
| Elective Specialisation
Courses (6 courses) |
Course No. |
Course Title |
Credits |
Theoretical |
Practical |
Prerequisite |
ADVR 405 |
Principles of Public Relations |
3 |
2 |
2 |
|
ADVR 406 |
The Art of Promotion |
3 |
2 |
2 |
|
ADVR 407 |
Consumer Behavior |
3 |
3 |
0 |
|
ADVR 408 |
Advertising Management |
3 |
2 |
2 |
|
ADVR 409 |
Global Advertising |
3 |
3 |
0 |
|
ADVR 410 |
Internship II |
3 |
|
6 |
|
The Content of the syllabus
ADVR 400
The Art of Developing Creative
Advertising |
Contents: The different demo
formats – the common elements between demo – format and the program
character – relation ship between demo – format and program subject
– duration of demo – format and its relation ship with program’s
form – the general demo – format and the individual one – practical
training . |
|
ADVR 401
Planning of Advertising Campaigns
|
Contents: This course introduces
the concept of advertising campaigns and the major trends in
management of advertising activities around the world in
print&T.V. media. It also reviews the major managerial
functions required for any advertising efforts and techniques for
developing advertising management. it also deals with budgeting ,
message, media planning . |
|
ADVR 402
Advertising
Research |
Contents: Upon successful
completion of this course, the student should be able to Know
well the scientific method of mass communication research,
types and research methods in advertising ; steps of preparing
advertising researches; methods of data collection from primary and
secondary sources; advertising information systems , advertising
evaluation; introduction to mass communication statistics, research
report writing . |
|
ADVR 403
The Art of Advertising
camera shooting |
Contents: This course includes an
introduction to photography; the camera and its kinds &
accessories; lenses, speeds, printing paper, film varieties. It also
focuses on the picture as a means of non-linear visual
communication; elements of a good film; and the press photograph,
including its varieties and sources. Practical exercises in
camera using & case studies. |
|
ADVR 404
Integrated Marketing
Communication |
Contents: This course introduces
the Integrated Marketing Communication "IMC approach to ensure
to give customer consistent message by represent
improvement to traditional method of treating the various
communication elements as separate activities . the study includes
all IMC mix ,advertising, personal selling, sales promotions ,
direct marketing , and public relations. |
|
ADVR
405
Principles of Public
Relations |
Contents: Topics discussed in this
course include the concept of public relations, its relations with
other areas of communication, its role in contemporary institutions,
its various applications, its organization and personnel, its media
tools, and the methods used in studying the general public.
Administrative and organizational aspects of public relations bodies
in public and private institutions and qualitative study of the
public with whom these institutions deal; ways and means of
communications used by institution to improve their image within the
public; emphasis or human relation philosophy in administration
. |
|
ADVR 406
The Art of
Promotion |
Contents: This course deals with
some practical applications of marketing communications concerning
the sales promotions materials . the student have to learn how to
plan, design, and distribute sales promotion materials such as
coupons, contests, promotional gifts, offers, on shelf merchandizing
. |
|
ADVR 407
Consumer Behaviour |
Contents: This course deals with
consumer behavior and its effect on communication & advertising
process. The course topics includes environmental &
psychological variables concerning consumer , buying decision making
process . |
|
ADVR 408
Advertising
Management |
Contents: This course introduces
the concept of advertising campaigns and the major trends in
management of advertising activities around the world in media
organizations. It also reviews the major managerial functions
required for any advertising efforts and techniques for developing
advertising management |
|
ADVR
409
Global
Advertising |
Contents: This course deals with
the advertising activities globally . It covers: the relation
between advertising activities and international environmental
variables and the effect of marketing and cultural variables in the
global advertising campaign planning. Global advertising cases will
be provided. |
|
ADVR410
Internship in Advertising (2) |
Contents: This internship includes
practical skills needed for the advertising operations
of print , audio, and TV media. It includes training
into television studios. Trainees are also
involved in presenting different advertisements inside and outside .
This internship enables students to acquire professional skills in
advertising production at one of the local advertising agency.
Students prepare scripts, design advertisements . |
|
ADVR
412
Graduation Project |
Contents: It is a practical and
applied course in advertising. This course enables the student to
practice their skills of designing, directing, criticizing and
analyzing when producing some forms of audio, video ,and printed
materials or writing a plan for a predictable crisis facing the
organization. |
|
|
| Core
Specialisation Courses (9 courses) |
Course No. |
Course Title |
Credits |
Theoretical |
Practical |
Prerequisite |
MMI 300
|
Introduction toCommunication &Information
Technology |
3 |
2 |
2 |
|
MMI 301 |
Expressional Art and Color Concept |
3 |
2 |
2 |
|
MMI 302 |
Interactive Media |
3 |
2 |
2 |
|
MMI 304 |
3 D Graphics for Multimedia |
3 |
2 |
2 |
|
MMI 305 |
Graphic Design forMultimedia |
3 |
2 |
2 |
|
MMI 306 |
Digital Photography |
3 |
2 |
2 |
|
MMI 307 |
Video and Sound Editing |
3 |
2 |
2 |
|
MMI 308 |
Multimedia Design andProgramming |
3 |
2 |
2 |
|
|
|
|
|
MMI 309 |
Multimedia Information Retrieval |
3 |
2 |
2 |
|
|
|
|
|
Elective Specialisation Courses
(7 courses) |
Course
No. |
Course Title |
Credits |
Theoretical |
Practical |
Prerequisite |
MMI 312 |
Internship I |
3 |
0 |
6 |
|
MMI 313 |
Virtual Communities on The Internet |
3 |
2 |
2 |
|
|
|
|
|
MMI 314 |
Electronic Commerce Fundamentals |
3 |
2 |
2 |
|
|
|
|
|
MMI 315 |
Testing Electronic Application |
3 |
2 |
2 |
|
|
|
|
|
MMI 316 |
DVD Authoring |
3 |
2 |
2 |
|
MMI 317 |
Writing for The Web in English |
3 |
2 |
2 |
|
|
|
|
|
|
MMI 3111 |
Internet Laws and Regulations |
3 |
2 |
2 |
|
|
|
|
|
The Content of the syllabus
MMI 300
Introduction to
communication and
Information
technology |
Contents: The course contain
the basic concepts and definitions of communication and information
technology and its innovations, this is beside technology issues,
information and communication technology tools and resources and
Capabilities - limitations of (ICT) - Implications of (ICT) to
development - The social impact of (ICT). |
| |
MMI 302
Interactive
Multimedia |
Contents: Advanced level 3D
computer modeling and animation - focusing on 3D Character
Animation -
Facial modeling and Texturing - Body Modeling - Body Motion - Hair
Design - Cloth Design and Dynamic Cloth Simulation – Compositing
human models - Shading Network - more on Shading Network. |
|
MMI 304
Three-dimensional
Design |
Contents: Intermediate level
3D computer modeling and animation - focusing on 3D Character
Animation - Body Modeling - Body Motion - Hair Design - Cloth Design
and Dynamic Cloth Simulation – Compositing human models - Shading
Network - more on Shading Network. |
|
MMI 305
Graphic Design for
Multimedia |
Contents: Introductory level
3D computer modeling and animation - focusing on fundamentals of
computer generated animation - Polygonal Modeling - Nurb Modeling -
Subdivision Modeling - Key frame Animation - Path Animation - Trax
Editor - Shading Network - Video and Sound Editing - Final Project |
|
MMI 306
Digital
Photography |
Contents: Learning how to
use digital cameras to make images from different views, adjusting
images properties after being taken using Photoshop CS and Adobe
premier and learning image components and how to affect these
components -
Basics of using digital cameras - Taking pictures with digital
cameras. |
|
MMI 307
Digital
Video and Sound Editing |
Contents: Intermediate level
Digital and Sound Editing - focusing on 3D Computer Animation movie
compositing with life action and effects Principles of Digital
Imaging- Digital Image Processing - Simple Compositing Tools-
Hierarchical representation of a shot- Digital Image resizing,
cropping, viewing in addition to sound Editing . |
|
MMI 308
Multimedia Design and
Programming |
Contents: Is to enable
students to use MEL script in Maya - create objectives with it
instead of using the graphical user interface - doing animation with
Maya MEL scripting - How to adjust lights and textures using MEL
script - How to make a motion path animation with MEL script - How
to make camera animation with MEL script - other topics. |
|
MMI 309
Multimedia Information Retrieval |
Contents: Basic concepts and
definitions of multimedia information retrieval, basic concepts
about OS – how to extract information and features from an image or
a sound – how to make a query for an image in a database – basic
features for an image a sound |
|
MMI 312
Internship
I |
Contents: To teach students the
practical applications of the multimedia and internet subjects
- To make students share in designing and implement pilot
projects in multimedia and internet websites - how to market
the output product - Define the steps for training projects analysis
- Implementing the analysis phase for the project - Project software
implementing - Project software testing |
|
MMI 313
Virtual
Communities on the internet |
Contents: The course
contains virtual society on the internet; examples of these
societies are internet cyber space, discussion groups, news groups,
e- learning virtual composes, schools - voice over internet protocols. Virtual society
objectives, design considerations, and applications |
|
MMI 314
Electronic Commerce
Fundamentals |
Contents: Basic concepts and
definitions of electronic commerce (E.C) - detailed overview of the
concepts used in using business electronically - electronic Exchange
using smart cards - marketing on the internet - Retailing in e-
commerce - Internet consumers, e- service - Advertisement in e-
commerce - E Marketplaces –
e-Commerce security - Electronic payment. |
|
MMI 315
Testing
Electronic Applications |
Contents: The course
contains the basic concepts and definitions of electronic
application systems - Project application design phase - Defining
the application schedule and who will do what - how to implement an
electronic application system and its system development life cycle.
Steps & tools to test an electronic application - Quality assurance testing |
|
MMI 316
DVD
Authoring |
Contents: This course gives
an introduction to DVD technology & its introduction process
also give some information about producing DVD magazines- Capturing
audio and video - Managing content for a DVD project - Using
non-linear editing tools - Performing quality compression - Optimal
video compression |
|
MMI 317
Writing for the web in
English |
Contents: The basic concepts
and knowledge for writing for the web in English revising
English rulers previously studied – making reports from different TV
channels and web sites about topics defined by the doctor –
translating between Arabic and English reports- making websites
including collected reports using HTML and front page – making
websites interactive and animated . |
|
MMI 318
Internet laws and regulations |
Contents: The syllabus
contains the important definition for the internet laws and
regulations and the explanation for each definition that are used in
the electronic business. Contains the laws and regulations used
nationally, regionally and internationally, introduce electronic
signature and electronic contracts and the legality of using it and
how to litigate with it and the responsible authority for using the
signature. Protecting author rights, protecting consumer rights, How
to deal with electronic crimes |
|
|
Radio & television
Production Department |
The Fourth Level ( Seventh Term & Eighth Term ): The student studies 12 courses as follows : |
Core Specialisation Courses
(6 courses) |
Course No. |
Course Title |
Credits |
Theoretical |
Practical |
Prerequisite |
MMI 400 |
Introduction to Data Base |
3 |
2 |
2 |
|
|
Systems |
|
|
|
|
MMI 1401 |
Web Design and |
3 |
2 |
2 |
|
|
Programming |
|
|
|
|
MMI 402 |
Management & Development |
3 |
2 |
2 |
ART III |
|
of Web casting Projects |
|
|
|
|
MMI 404 |
Web casting |
3 |
2 |
2 |
|
MMI 407 |
Java Programming and |
3 |
2 |
2 |
|
|
Application |
|
|
|
|
MMI 419 |
Graduation Project |
3 |
0 |
6 |
|
| Elective Specialisation
Courses |
Course No. |
Course Title |
Credits |
Theoretical |
Practical |
Prerequisite |
MMI 405
|
Advanced Graphic Communication |
3 |
2 |
2 |
|
|
|
|
|
MMI 406
|
Internet programming (Java Script
Language) |
3 |
2 |
2 |
|
|
|
|
|
MMI 409 |
Independent Studies |
3 |
2 |
2 |
|
MMI 408
|
Web Design II (Dream Weavers) |
3 |
2 |
2 |
|
|
|
|
|
MMI 412 |
Internet Ethics |
3 |
2 |
2 |
|
MMI 413 |
Internship |
3 |
0 |
6 |
|
MMI 414 |
Internet Journalism |
3 |
2 |
2 |
|
MMI415 |
Information Society |
3 |
2 |
2 |
|
MMI 416 |
Multimedia and Security |
3 |
2 |
2 |
|
MMI 417
|
Virtual Reality and Telepresence |
3 |
2 |
2 |
|
|
|
|
|
MMI 418 |
Information Systems |
3 |
2 |
2 |
|
|
Development |
|
|
| | | | | |